Google Confirms Negative SEO Exists

11 replies
  • SEO
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For years, Google stood by the stance that there was little competitors could do to a website to negatively affect its search engine rankings. As natural links became more valuable and paid links were devalued or penalized, Google changed their stance slightly on the issue, but still maintained it wasn't a widespread issue, with Google's Matt Cutts admitting negative SEO isn't impossible, but it is difficult.

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#confirms #exists #google #negative #seo
  • Profile picture of the author Brendon Zahrndt
    What expert black hatters have known for years.

    I think it's funny how 'SEO's, especially the top dogs like Rand Fishkin are running for the hills trying to ditch that moniker in favor of something more 'universal'. It makes perfect business sense but link building is still the most important ranking factor that exists.

    Quality content might be the sexy sell, but links are king.

    Cat, get out of bag.
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    • Profile picture of the author Alexa Smith
      Banned
      It was hardly a secret: they admitted it when they introduced the link disavowal tool last year, didn't they? SEO discussions go here, actually: Adsense / PPC / SEO Discussion Forum
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    • Profile picture of the author ankitoberoi
      Originally Posted by Brendon Zahrndt View Post

      What expert black hatters have known for years.
      Yep, check the comments under the article.

      Originally Posted by Brendon Zahrndt View Post

      Quality content might be the sexy sell, but links are king.
      and negative SEO can be used to cripple your link reputation. As long as google penalizes website for doing something, it can be always used by a competitor against you. No matter how much they wish to combat the issue, black hats will find a way around.
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  • Profile picture of the author smodha
    It's the worst kept secret in the SEO world. It's the dumbest advice too:

    "If you’re concerned about another site linking to yours, we suggest contacting the webmaster of the site in question"

    So the site that tanked yours is going to listen to you now? Most of the time it's crappy spam comments or wiki links.
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    I Sell What People Want. The Money Is A Bonus..
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  • Profile picture of the author MikeFriedman
    Originally Posted by ankitoberoi View Post

    For years, Google stood by the stance that there was little competitors could do to a website to negatively affect its search engine rankings. As natural links became more valuable and paid links were devalued or penalized, Google changed their stance slightly on the issue, but still maintained it wasn't a widespread issue, with Google's Matt Cutts admitting negative SEO isn't impossible, but it is difficult.

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    Yeah, no shit. That article is over a year old.
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  • Profile picture of the author GodMode52
    Originally Posted by ankitoberoi View Post

    For years, Google stood by the stance that there was little competitors could do to a website to negatively affect its search engine rankings. As natural links became more valuable and paid links were devalued or penalized, Google changed their stance slightly on the issue, but still maintained it wasn't a widespread issue, with Google's Matt Cutts admitting negative SEO isn't impossible, but it is difficult.

    Read more here

    Negative SEO: Looking for Answers from Google - Search Engine Watch (#SEW) | Awesome Screenshot

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