SEO or Social Media???

16 replies
  • SEO
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I have noticed that it's very hard for new websites/domains to achieve high rankings in SERPs. Do you agree? Do you still focus on SEO or you spend more time on social media marketing?

Thanks!
#media #seo #social
  • Profile picture of the author vishwa
    Actually Both are required in Order to Get High Traffic to your website. Social Media helps you to connect with lots of people and gives you a large advertising platform. It helps you to doing SEO for your websites.
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  • Profile picture of the author sivricmarijan
    What's with standard link building (blog comments etc.)? Do you still build links using old techniques?
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  • Profile picture of the author TimothyTorrents
    Most old SEO techniques still work. Article marketing might not be as effective for building links as it used to be but you can still bring in some traffic that way. Blog comments, guest posts, and keyword targeting still work.

    I think you should never depend on one source of traffic. Try to mix things up a bit. Have some traffic coming in from search engines, some from social media, some from other websites, etc. It is always a good idea to spread out your sources of traffic so that if one source collapses (like a Google update for example) your website will still survive.
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  • Profile picture of the author mikemeth
    Use both, old techniques still do work but you need to make more effort. Why both? Because when Google update will hit you for no reason you will have social traffic that will help you out till you get the SEO spots back.
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  • Profile picture of the author kinyash
    Old SEO methods still work especially high quality backlinks. Keeping away from blackhat techniques and sticking to the good books will achieve you more in the long run. Most people are penalized from trying shortcuts. Social media is also quite powerful and utilizing both techniques is the best way to keep moving up the ladder.
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  • Profile picture of the author abbe77
    On-page seo must be your first priority with right keyword density. Google is hitting everything like a Ganges khan. Only way to protect yourself is do wise on-page seo. Off page/backlinks are OK but you cant rely on those. They can be your rank killer if turned out to be BAD in the eyes of google NOW or LATER.

    Social media traffic only useful if you have the right group under your friends list , followers who are interested to buy what you are selling.
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    • Profile picture of the author Anne0521
      Originally Posted by abbe77 View Post

      On-page seo must be your first priority with right keyword density. Google is hitting everything like a Ganges khan. Only way to protect yourself is do wise on-page seo. Off page/backlinks are OK but you cant rely on those. They can be your rank killer if turned out to be BAD in the eyes of google NOW or LATER.

      Social media traffic only useful if you have the right group under your friends list , followers who are interested to buy what you are selling.
      I agree! Do a keyword research, choose a keyword then on-page SEO. After that you can proceed to social media. So in short you have to combine both.
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  • Profile picture of the author J R Salem
    SEO and Social Media combined can bring in a lot of traffic. Don't forget paid traffic though, the easiest and perhaps best way to bring in targeted traffic TODAY.
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  • Profile picture of the author patco
    SEO is specific for a LONG-term ranking, but more difficult to be done while Social Media will drive instant traffic (could reach thousand of visitors)... they will visit your site now, but you could get NO visitors in 1 month for example... but it's much more easier!
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  • Profile picture of the author GyuMan82
    You should be using both SEO and Social Media. If you are only using one or the other you are leaving a lot of money on the table for your business.
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  • Profile picture of the author WebMeUp
    Originally Posted by sivricmarijan View Post

    Do you still focus on SEO or you spend more time on social media marketing?
    These are actually two sides of the same coin. SEO is meant for traffic and conversions from search engines, while social signals have a huge traffic generating potential too. Even though traffic from social media is not as converting as traffic from search engines, utilizing social sites is still very relevant for building niche reputation and exposing your business to existing and potential customers.

    For instance, WebMeUp positions itself as all-in-one SEO tool, but a social media module had been present in the software from the very start and was updated later on, because social signals are somehow indispensable from modern SEO: Social Media Management in WebMeUp

    So, if we focus on higher search engine rankings, they are achieved rather by SEO methods than by social media marketing, because the latter has not much effect on search engine rankings (however, there are some studies showing the opposite). But if we tend to focus on the end goals instead - then joining the powers of SEO and SMM seems the most reasonable strategy.
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  • Profile picture of the author rechal
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    • Profile picture of the author PROmotions LLC
      Originally Posted by rechal View Post

      SMO (Social Media Marketing) is a part of SEO (Search Engine Optimization). SMO is used mainly for off page promotion. Whereas SEO consists of both on page and off page.
      *Social Media Optimization
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  • Profile picture of the author wpseoguy
    I do seo and social media too. I try to focus on both. Since I use squirrly seo, I noticed that being active on social media really helps me for page rank, so I'm trying to do both of them
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  • Profile picture of the author PROmotions LLC
    SEO is morphing into SMO, they will soon go hand in hand. The Future of SEO is largely affected by the ever changing social media landscape. Back in the day, no one would of made YouTube Videos, or Facebook Pages to boost their organic listings, but now a days that seems to be one of the emerging methods that is working. Have you ever noticed that when you Google something, most of the time you will see a website, then a few spots under that, it's that websites Facebook page. Rank your social media accounts, and your linked website will follow.
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  • Profile picture of the author Jac0b
    both SEO and Social Media, also blogs and articles comments - combine all and prepare to be patient
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  • Profile picture of the author DavidLowes
    I agree with most of the sentiments above.

    I don't think it's an argument of SEO vs SMO, as a few have stated already, they are both important parts of the marketing mix. The most important thing that you should actually focus on; is your website. The biggest SEO tool you have is your website itself and the content therein.

    Traditional forms of SEO are not as effective as they previously were, however defining your target market, researching what they are asking within your industry/niche and providing the appropriate answers for them on your website will kick things off in the right direction to begin with.

    Yes it is difficult for new domains to get high rankings when competing with mature domains and yes it will involve further work to get you those rankings but if you keep front-of-mind your customers; what they want & what they need - it's your fastest avenue to online success.
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