13 replies
  • SEO
  • |
Today, I had noticed one of my client's competitor whose rank was totally disappeared for all the target keywords during Penguin 2.0 and today once their site is cached by Google, all the ranks are back. Even I had noticed all of their pages are cached today again 11.June.2013. I really wonder, how Google did this?

They of course have links using their main keywords, still no penalty...

The same thing happened during Penguin 1.0 as well, they disappeared and after few days they were back
#penguin 2.0 #suprised
  • Profile picture of the author PerformanceMan
    Maybe other signals helped them overcome the 'link problem.' Is it a good site?
    Signature
    Free Special Report on Mindset - Level Up with Positive Thinking
    {{ DiscussionBoard.errors[8164919].message }}
    • Profile picture of the author Jimerson Farveez
      Originally Posted by PerformanceMan View Post

      Maybe other signals helped them overcome the 'link problem.' Is it a good site?
      Yes it is, I found they have links from well reputed sites, but that link is using the TARGET KEYWORD as anchor text - Also, that link is in footer of the site and spread over 500+ pages on that single site.

      so 500+ links using same anchor text...
      Signature
      Search Engine Optimization Services in Delray Beach, FL
      {{ DiscussionBoard.errors[8164925].message }}
      • Profile picture of the author PerformanceMan
        Originally Posted by Jimerson Farveez View Post

        Yes it is, I found they have links from well reputed sites, but that link is using the TARGET KEYWORD as anchor text - Also, that link is in footer of the site and spread over 500+ pages on that single site.

        so 500+ links using same anchor text...
        I think Penguin is mainly link-based for devaluation purposes. But let's say they have other good signals. They might have a robust social presence, long time on site averages, etc.

        They might have tipped the ratio back to where they're okay, even without the anchor text problem. That means they could end up being very dangerous to compete with going forward.

        I'm seeing one site I have that is 'fighting back' against the Penguin in the same manner.
        Signature
        Free Special Report on Mindset - Level Up with Positive Thinking
        {{ DiscussionBoard.errors[8164944].message }}
      • Profile picture of the author MikeFriedman
        Originally Posted by Jimerson Farveez View Post

        Yes it is, I found they have links from well reputed sites, but that link is using the TARGET KEYWORD as anchor text
        Whoever said using a keyword as anchor text is a bad thing?
        Signature
        Get the TIPS and STRATEGIES I use to HELP businesses GROW through SEO.
        Delivered to you each week!

        >>> Sign Up Now <<<
        {{ DiscussionBoard.errors[8165017].message }}
        • Profile picture of the author PerformanceMan
          Originally Posted by MikeFriedman View Post

          Whoever said using a keyword as anchor text is a bad thing?
          Google's been saying it by issuing 'unnatural links warnings' to people
          Signature
          Free Special Report on Mindset - Level Up with Positive Thinking
          {{ DiscussionBoard.errors[8165065].message }}
          • Profile picture of the author MikeFriedman
            Originally Posted by PerformanceMan View Post

            Google's been saying it by issuing 'unnatural links warnings' to people
            No they haven't. Anchor text has little to nothing to do with those messages.
            Signature
            Get the TIPS and STRATEGIES I use to HELP businesses GROW through SEO.
            Delivered to you each week!

            >>> Sign Up Now <<<
            {{ DiscussionBoard.errors[8165075].message }}
            • Profile picture of the author PerformanceMan
              Originally Posted by MikeFriedman View Post

              No they haven't. Anchor text has little to nothing to do with those messages.
              Okay, let's hear your theory on what that message means.
              Signature
              Free Special Report on Mindset - Level Up with Positive Thinking
              {{ DiscussionBoard.errors[8165133].message }}
              • Profile picture of the author MikeFriedman
                Originally Posted by PerformanceMan View Post

                Okay, let's hear your theory on what that message means.

                I can create 10,000 forum profile links, using 2000 unique anchor text options, and trigger the same message.

                The message has more to do with backlink quality than anchor text. Google is not stupid. You really think all you have to do is vary your anchor text to avoid spam detectors? Lol.
                Signature
                Get the TIPS and STRATEGIES I use to HELP businesses GROW through SEO.
                Delivered to you each week!

                >>> Sign Up Now <<<
                {{ DiscussionBoard.errors[8165231].message }}
                • Profile picture of the author PerformanceMan
                  Originally Posted by MikeFriedman View Post

                  I can create 10,000 forum profile links, using 2000 unique anchor text options, and trigger the same message.

                  The message has more to do with backlink quality than anchor text. Google is not stupid. You really think all you have to do is vary your anchor text to avoid spam detectors? Lol.
                  Google is very stupid - but alternately brilliant.

                  I don't believe in anchor text diversity at all, but I have seen clear cases of people with a lot of exact match anchor getting those messages. 90% ratios with only a few links.

                  Most likely they have links from very few sources. Why? Because people tend to go back the same well again and again.

                  The purpose of those messages was social engineering. Warn people, have them turn in 'disavowals' and reinclusions and now that you've compiled the data, hand out penalties.
                  Signature
                  Free Special Report on Mindset - Level Up with Positive Thinking
                  {{ DiscussionBoard.errors[8165245].message }}
                  • Profile picture of the author MikeFriedman
                    Originally Posted by PerformanceMan View Post

                    Google is very stupid - but alternately brilliant.

                    I don't believe in anchor text diversity at all, but I have seen clear cases of people with a lot of exact match anchor getting those messages. 90% ratios with only a few links.

                    Most likely they have links from very few sources. Why? Because people tend to go back the same well again and again.

                    The purpose of those messages was social engineering. Warn people, have them turn in 'disavowals' and reinclusions and now that you've compiled the data, hand out penalties.
                    So if you had 90% of your links coming from The New York Times, CNN, The LA Times, and other sources like that but all using the exact same anchor text, it would trigger an 'unnatural link notice? Yeah, I don't think so.

                    As far as the social engineering thing, those notices were going out almost 18 months before the Disavow Tool ever existed.

                    If anything, I think they are more of a scare tactic to get people to act the way they want them to.
                    Signature
                    Get the TIPS and STRATEGIES I use to HELP businesses GROW through SEO.
                    Delivered to you each week!

                    >>> Sign Up Now <<<
                    {{ DiscussionBoard.errors[8165397].message }}
                    • Profile picture of the author PerformanceMan
                      Originally Posted by MikeFriedman View Post

                      So if you had 90% of your links coming from The New York Times, CNN, The LA Times, and other sources like that but all using the exact same anchor text, it would trigger an 'unnatural link notice? Yeah, I don't think so.

                      As far as the social engineering thing, those notices were going out almost 18 months before the Disavow Tool ever existed.

                      If anything, I think they are more of a scare tactic to get people to act the way they want them to.
                      I know for a fact that that 'warning' is sent as a fishing expedition lots of times.

                      In any event, you're now having several distinct discussions.

                      1) Anchor text from 'white listed' websites like the ones you mentioned. Sure, they probably can get away with linking however they want.
                      2) Mass blasting including 'click here' for link diversity. This is obviously a 'quick fix' idea by lower level SEOs
                      3) Repetitive anchors from non-trusted by 'high quality' pages that have PR and are cached.

                      They are also sent when they think a link has been 'paid.'

                      Google is using those notices to 're-educate' people who have been relying heavily on exact anchors to rank.
                      Signature
                      Free Special Report on Mindset - Level Up with Positive Thinking
                      {{ DiscussionBoard.errors[8165428].message }}
                    • Profile picture of the author Mike Anthony
                      Originally Posted by MikeFriedman View Post

                      So if you had 90% of your links coming from The New York Times, CNN, The LA Times, and other sources like that but all using the exact same anchor text, it would trigger an 'unnatural link notice? Yeah, I don't think so.
                      Bingo! the whole reason why we have to watch anchor text diversity is because most of us rely at some point on what really are unnatural links. Talking about varying your anchor text has no relevance with really natural organic links because you can't control what sites are linking to you with - you are not placing them.

                      SO if you have high quality organic links with authority like you just mentioned its highly doubtful you need anywhere near as much diversity.
                      Signature

                      {{ DiscussionBoard.errors[8165432].message }}
                      • Profile picture of the author PerformanceMan
                        Originally Posted by Mike Anthony View Post

                        Bingo! the whole reason why we have to watch anchor text diversity is because most of us rely at some point on what really are unnatural links. Talking about varying your anchor text has no relevance with really natural organic links because you can't control what sites are linking to you with - you are not placing them.

                        SO if you have high quality organic links with authority like you just mentioned its highly doubtful you need anywhere near as much diversity.
                        I would also say you wouldn't need an 'exact anchor match' from a site like that to see a boost either. Chances are good it would be traffic bearing, authority boosting link with or without an anchor. Google seems to be able to read surrounding text just fine.
                        Signature
                        Free Special Report on Mindset - Level Up with Positive Thinking
                        {{ DiscussionBoard.errors[8165442].message }}

Trending Topics