New Google Update - Or is it all screwed?

32 replies
  • SEO
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Just wondering if anyone else has noticed any changes in SERPs? We have...

If you have noticed them or know what the new algo is all about, please share it as we would like to know how to 'work with it'.

Dexter.
#google #screwed #update
  • Profile picture of the author ivansk
    I see some ongoing changes from weekend
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  • Profile picture of the author carlajoyce
    My small niche sites seem to see a big improvement in the serps overnight so i think something is going on now. Phew! just glad i'm not dropping this time
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  • Profile picture of the author PerformanceMan
    Google released an update on 6/11 aimed at 'spammy queries.' If your site is in a traditional 'spammy' area you have probably been hit by the new filter.
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    • Profile picture of the author pasik
      Originally Posted by PerformanceMan View Post

      Google released an update on 6/11 aimed at 'spammy queries.' If your site is in a traditional 'spammy' area you have probably been hit by the new filter.
      Do you have a source for that?
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      • Profile picture of the author Mike Anthony
        Originally Posted by pasik View Post

        Do you have a source for that?
        Google Payday Loan Algorithm: Google Search Algorithm Update To Target Spammy Queries



        Churn and BURN baby
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      • Profile picture of the author PerformanceMan
        Originally Posted by pasik View Post

        Do you have a source for that?
        Watch the video in that article. It's the one from two weeks ago. Check around the 2:20 mark.

        If your website is in a 'spammy area' and you were hit last evening, we can safely assume the site has been categorized as spam and has been filtered out of top spots.

        Here's what I see today: a completely homogenized (maybe hand-edited) search for 'payday loans.' Welcome to the new filtered Google.

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        • Profile picture of the author pasik
          Originally Posted by PerformanceMan View Post

          Watch the video in that article. It's the one from two weeks ago. Check around the 2:20 mark.

          If your website is in a 'spammy area' and you were hit last evening, we can safely assume the site has been categorized as spam and has been filtered out of top spots.

          Here's what I see today: a completely homogenized (maybe hand-edited) search for 'payday loans.' Welcome to the new filtered Google.

          Yeah, I also noticed that 'payday loans' search results have changed quite a bit.

          I had a couple of dating related churn and burn web2.0s that were affected, but nothing major.
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    • Profile picture of the author DexterGallagher
      What is a "spammy query"? We have 4 sites, 1 is still #1, 2nd site is #5, 3rd site is page 2 mid way and 4th site is page 6. These were all #1,2,3,4 on Google.

      Are you referring to "buy viagra", etc? Our keywords are a niche specific for digital signage and have genuine queries.

      Found the video and the spammy query does not effect us, it may be some other change...they will not put everything in a video....


      Originally Posted by PerformanceMan View Post

      Google released an update on 6/11 aimed at 'spammy queries.' If your site is in a traditional 'spammy' area you have probably been hit by the new filter.
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      • Profile picture of the author ecopac
        The payday niche is nothing more than losers, not like any algo. update targeted towards that niche is a big deal.
        Rubbish, there are some of us who actually work in this niche that have decent websites without all the black hat and spammy backlinks you know.

        We work harder in this niche than any other probably as it's so competitive, but get it right and it pays off well.

        And when you work in this space, an algo update targeted to your business IS a big deal - just because you don't care for the industry doesn't make those that do losers
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    • Profile picture of the author Marc_L
      Originally Posted by PerformanceMan View Post

      Google released an update on 6/11 aimed at 'spammy queries.' If your site is in a traditional 'spammy' area you have probably been hit by the new filter.
      Is it a filter like Penguin 1.0? Or part of the algorithm like Penguin 2.0?
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  • Profile picture of the author yukon
    Banned
    The payday niche is nothing more than losers, not like any algo. update targeted towards that niche is a big deal.
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    • Profile picture of the author PerformanceMan
      Originally Posted by yukon View Post

      The payday niche is nothing more than losers, not like any algo. update targeted towards that niche is a big deal.
      It's no skin off my nose, as the old saying goes...but, I can't help notice that Google still takes ad money from these companies. It's not like they're making a stand against payday lending, just against backlinking practice.
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      • Profile picture of the author nik0
        Banned
        I lost some more rankings for these keywords (both used to rank in the top 5), do you think those are spammy?

        - cordless hair dryers
        - battery operated hair dryers

        I now have 2 keywords left that are ranking in the top 10 lol, yeah and a whole bunch of longtails based on those 2, it's not that I track every single keyword in Serpfox.
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        • Profile picture of the author Mike Anthony
          Originally Posted by nik0 View Post

          I lost some more rankings for these keywords (both used to rank in the top 5), do you think those are spammy?

          - cordless hair dryers
          - battery operated hair dryers
          .
          I doubt they could consider those spammy but the mozcast would indicate more than just Payday loans and a few others (although nothing earth shattering). Unfortunately we'll never get a list plus over time it will probably grow.
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        • Profile picture of the author pasik
          Originally Posted by nik0 View Post

          I lost some more rankings for these keywords (both used to rank in the top 5), do you think those are spammy?

          - cordless hair dryers
          - battery operated hair dryers

          I now have 2 keywords left that are ranking in the top 10 lol, yeah and a whole bunch of longtails based on those 2, it's not that I track every single keyword in Serpfox.
          Yep, this update targeted more than just spammy queries, even though they were the main target.
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        • Profile picture of the author PerformanceMan
          Originally Posted by nik0 View Post

          I lost some more rankings for these keywords (both used to rank in the top 5), do you think those are spammy?

          - cordless hair dryers
          - battery operated hair dryers

          I now have 2 keywords left that are ranking in the top 10 lol, yeah and a whole bunch of longtails based on those 2, it's not that I track every single keyword in Serpfox.
          If you're serious about Amazon affiliate cash you need to expand into Facebook Ads and Pinterest. It's extremely easy to drive traffic using those methods. SEO is not the best method for promotion for that gig.
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          • Profile picture of the author nik0
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            Originally Posted by PerformanceMan View Post

            If you're serious about Amazon affiliate cash you need to expand into Facebook Ads and Pinterest. It's extremely easy to drive traffic using those methods. SEO is not the best method for promotion for that gig.
            Hmm, not sure if I have that much faith in Facebook Ads tbh.

            Pinterest could be working though.
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            • Profile picture of the author PerformanceMan
              Originally Posted by nik0 View Post

              Hmm, not sure if I have that much faith in Facebook Ads tbh.

              Pinterest could be working though.
              You understand that with Facebook you advertise a Fan Page and then directly link to Amazon?

              You know how much time this saves compared to 'building websites?' All you need is pictures and quick posts.
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  • Profile picture of the author online only
    lolz, why do people even bother themselves with those updates? They happen every single day, no-one cares.

    Okey, it's cool when you post about some new animal, but "spammy sites hit"? Isn't that logical? Isn't that supposed to be like that?

    Oh nvm, go and start spamming again
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  • Profile picture of the author ecopac
    So can you setup a fan page for a branded product, say for example Mont Blanc Pens, then interact with people, share photos etc and put up product links on the page with your affiliate links? Is this allowed?
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    • Profile picture of the author PerformanceMan
      Originally Posted by ecopac View Post

      So can you setup a fan page for a branded product, say for example Mont Blanc Pens, then interact with people, share photos etc and put up product links on the page with your affiliate links? Is this allowed?
      Yes, of course.

      That's what makes it a great game. You set up a page specifically targeting a hobby or a product. You make supportive posts that are likely to get shared. These are usually images. And in the description field you link using the Amazon redirect.

      Check out Amazon's fan page, they do a great job of it.

      Most days I send between 2,000 - 6,000 people into Amazon using this method. I have 6 pretty big pages to do this from.

      The traffic is not as targeted as 'review traffic' but the sheer number means 24 hour cookies are being set constantly so it's an easy way to earn.
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      • Profile picture of the author ecopac
        That's interesing...how did you start off getting people to know your page was there?
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        • Profile picture of the author PerformanceMan
          Originally Posted by ecopac View Post

          That's interesing...how did you start off getting people to know your page was there?
          Facebook Ads. I setup the targeting and get the first 5,000-10,000 Likes for 3 cents each. These are all real people, not bots. Since they're into the subject they share and Like quite a bit. Then the page grows naturally.

          Facebook Ads allows very tight targeting so you don't have to waste money. The people are all passionate about the subject so they're very likely to buy.

          This method has quite a few advantages.

          1) They trust Amazon and Facebook so you don't have to convince them about YOUR or YOUR SITE. Link directly to the store they trust the most from the site they love the most.
          2) You have no hosting or associated costs so your profit margin is high.
          3) No 'link building' or general SEO horseplay exists.
          4) Your competition is weak.
          5) It takes hardly any time to make posts compared to blogging or 'reviewing.'
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          • Profile picture of the author ecopac
            How do you generate the link from Amazon to put on Facebook though, linking to that particular product, all the code seems to be HTML
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            • Profile picture of the author PerformanceMan
              Originally Posted by ecopac View Post

              How do you generate the link from Amazon to put on Facebook though, linking to that particular product, all the code seems to be HTML
              In Amazon Associates you click on Get Link and the one option is to use their shortener. Select that.

              First upload your picture of a Frog mug you found on Amazon. Then go to your 'I F'In Love Frogs Fan Page.'

              Then generate the shortened link.

              Then you add your description:

              'Look at the cute statue of the Frog. Isn't it TOO CUTE?'

              You can get one here: amzn.to/yourlink

              The advantage to this approach is that people tend to share pictures. You can also drop 5 or 10 bucks and make this a sponsored post. Since people are fans of Frogs they'll gladly share.

              I routinely get 5K shares even with an affiliate link in it. There's no greater feeling than watching people share your affiliate link
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              • Profile picture of the author Lyanna
                Oooh? Sounds like a solid strategy. Too bad I am too buried in regular work to do anything much this or next month...

                I wonder if it would work with other affiliate networks, not just Amazon?

                Originally Posted by PerformanceMan View Post

                In Amazon Associates you click on Get Link and the one option is to use their shortener. Select that.

                First upload your picture of a Frog mug you found on Amazon. Then go to your 'I F'In Love Frogs Fan Page.'

                Then generate the shortened link.

                Then you add your description:

                'Look at the cute statue of the Frog. Isn't it TOO CUTE?'

                You can get one here: amzn.to/yourlink

                The advantage to this approach is that people tend to share pictures. You can also drop 5 or 10 bucks and make this a sponsored post. Since people are fans of Frogs they'll gladly share.

                I routinely get 5K shares even with an affiliate link in it. There's no greater feeling than watching people share your affiliate link
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                • Profile picture of the author PerformanceMan
                  Originally Posted by Lyanna View Post

                  Oooh? Sounds like a solid strategy. Too bad I am too buried in regular work to do anything much this or next month...

                  I wonder if it would work with other affiliate networks, not just Amazon?
                  Definitely. It works with ClickBank too (confirmed by me). I would imagine CJ and all of them are good.

                  I actually wrote my whole strategy up a while back and called it 'Fanatical Facebook Profit Engine.' It's at JVZoo for anyone who is interested ($5 only)

                  I wasn't planning on sidetracking this thread, but affiliates who are neglecting Amazon in favor of 'review sites' are missing out on a very lucrative opportunity. This strategy works extremely well also with trending topics. That's where a real fortune is made.

                  To the person who asked about the conversion rate, it's under 1%. BUT - the big deal is what I call the Amazon Cookie Lottery. This method is very easy to use to send people to Amazon. Once they hit the site, you set a cookie. Those cookies last for 24 hours. Since I'm sending a couple hundred an hour on average, you'd be AMAZED at the different orders that come through that have nothing to do with the topic I sent them in on. That's because people love shopping at Amazon.

                  Keep in mind this method is completely 'White Hat' and conforms to Facebook, ClickBank, and Amazon TOS.
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  • Profile picture of the author shikind11
    Interesting. what's your conversion ratio?
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  • Profile picture of the author chmae73
    It seems nothing wrong with my websites.
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  • Profile picture of the author ecopac
    Right done, I've set one up and let's see what happens, I've done it on something I am interested in so hopefully updating it wont seem like such a chore.

    Cheers for the advice
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  • Profile picture of the author ecopac
    I like it, what a good idea I can see how this could work - it's worth a shot at least.

    Well the page is up, let's see how it goes!
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  • Profile picture of the author badlimey
    One day the world will wake up and realize that the Internet does not revolve around Google. I'm pretty confident most people engaged in SEO/SEM don't even know how the industry even began.

    Google is essentially a 1 page digital Yellow Pages. In case you haven't noticed organic results are slowly but surely being pushed off the first page by paid listings for more and more key phrases. Did you know that some lawyers (and they're supposed to be the smart ones) are paying over $300.00 for a single click?

    Not only are these scourges of society, sorry I mean lawyers paying $300.00 for a single click they are directing visitors to the homepage of their legacy website. What a total and utter waste of time.

    Become familiar with CEO (Customer Experience Optimization) and stop chasing your tails trying to please or cheat, Google. I can dress up in a Monkey Suit and outperform Google by standing on the side of the road and waving a sign (really).

    BTW, it was porn that set the foundation for the industry, one that is largely based on deception.

    Here's an interesting article you might want to read.

    Happy Thursday - Go Spurs!
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