I'm trying to rank for a niche on google.fr, but since the end of May my rankings have decresaed (from 20 to 100+) and now I am completely off the 500 first google positions.
What I don't understand is that:
- the 2 niche sites in the top 10 rankings for that kw have overoptimized link profiles : 99% of dofollow links pointing to their home page. Most of them are spammy blog comments on unrelevant sites. And one of the site is only one page
- on my side, im doing strong onpage SEO and light offpage SEO (blog comments, blog directories). I almost never targeted my main keyword nad most of my links are no follow (i have 173 no follow and 2 do follows). I did it all manually, always posting relevant blog comments...
- my content is relevant for a user coming to my site (well that also works for my competitors, but there are only a few pages, no presence on social media, ...)
So, what do you suggest?
Should I improve my offpage seo and add more dofollow links?
All the Google updates do not apply for other countries?
I'm a bit desesperate cause I'm trying so hard to please both Google and the enduser - and Im sad to see that Google won't see my efforts while he ranks high websites that are only made for Adsense/affiliation... Maybe doing "quality" things is not the way to go for french google?