Does having an image in a page help with SEO?

7 replies
  • SEO
  • |
Very few of my pages have images, they are just text. Do I need to stick an image on each one so I have alt tags? Does this really help? Could I just put an image with my name and phone number or does it need to be something different. What if I used the same image on a bunch of pages, can Google tell? Will it penalize me? Say I want to use an image of my name and phone number a lot, should I literally create a new image with slightly different dimensions for each page? Is Google that smart and does it care? I am talking about different domains, different sites. I have quite a number of sites and I know people say link wheels don't work but I have used a bit of that strategy over the years and beats me, it has worked. But I don't overdo it.
#image #page #seo
  • Profile picture of the author DPM70
    Yukon is your man for images and SEO, hopefully he'll chime in.

    Personally, I don't think you need images at all for SEO. I've good pages that rank well without them. I wonder why you ask the question? Are your competitors seemingly ranking better with images on their pages?
    I don't build in order to have clients. I have clients in order to build. - Ayn Rand
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  • Profile picture of the author Curtis2011
    If used for SEO purposes, images should be unique to a single page and the image itself should be relevant to the topic at hand.

    Yes, images can help with rankings. My brother did an experiment once where he measured his page rankings for certain keywords before & after adding image with alt text. Within a day or two of adding images, his page rankings increased by a few ranks each (say from page 2, position #6 to page 2, position #4 or 5).

    As per your name and phone number, those won't really help you rank unless you plan on pretending that they are related to your keyword and labeling them with alt text that doesn't really make sense (unless you are trying to rank for your own name, in which case, go for it).

    Putting the same image on multiple pages will probably only help one of those pages rank, or at least only help one of them rank in Google Image Search. Google can detect duplicate and similar images and will usually not rank multiple copies of the same image.

    Having multiple copies of the same image on multiple pages won't get you penalized, but it won't help you very much either.
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  • Profile picture of the author paulgl
    Is there actually an image that's needed? If not, why add one?

    Dressing up a site has nothing to do with SEO.

    Maybe you heard people say to stuff images and alt tags, but that's
    perhaps SEO for the image, not the page. You want to name
    an image exactly what it is. Which means, if you have a cute
    cat image on a page about student loans, and put alt="student loans"
    that's just nonsense.

    Here's another real world case. If you have an image with MENU
    instead of text for the Menu, you had better put alt="menu" because
    that's what you are using the image for and that, remarkable enough,
    is what the image is for.

    Now if you have the student loan page, and put a pic of college
    students, completely different. alt="college students" would
    be accurate and related to the page. Does it help with the
    page's SEO? Well, if it did, in the real world, then I imagine
    wikipedia would be full of images. But they have very
    little in relation to text, and certainly never keyword stuff.
    Many articles are imageless.

    If a picture does not answer a person's search inquiry,
    how on earth can an image help?


    If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author DPM70
    It is kind of an old SEO hack tactic that it might cause a few more seconds on site and lower the bounce rate. Hey, that might still be valid.

    If you hit a page that has a good title - even before you read the first sentence, you might be enticed from the bottom corner of your eye to scroll down page if you notice the top of an image there, right at the bottom of your screen?

    I don't know?

    Try it on a couple of pages.
    I don't build in order to have clients. I have clients in order to build. - Ayn Rand
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    • Profile picture of the author JensSteyaert
      If i have one image in the page i add the keyword as ALT text. If i have multiple images i still only add my keyword just one time as ALT text.

      It might help today maybe help not tomorrow, and maybe help the day after tomorrow, Seo isn't science, it's offering value thorugh your content. If an image helps good, add it, if it doens't don't, that's how i see it
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  • Profile picture of the author yukon
    I always have at least one image per page, I can't think of any reason not to have an image.

    I think people sometimes over complicate images when it comes to SEO & user experience, for example a very simple image with only text & a background color that clashes with the white background color of Google SERPs draws the traffic eyes to that ranked thumbnail image (example images below).

    Why rank a single text link in Google SERPs when you can rank text links + thumbnail image/s, both can be ranked at the same time.

    Either of the images below could be used as a page filler & located next to a call to action to again draw the traffics eyes to whatever your trying to accomplish on the page (click, opt-in, purchase, etc...).

    Another on-page tip that helps associate images with keywords is to surround the image with relevant keywords (in moderation), example, use an <hX> tag above the image & include a keyword, use plain text below the image as an image caption.


    <h2>Low Cost Auto Insurance</h2>
    *** Insurance image here ***
    <p>Contact us for a free auto insurance quote.</p>

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  • Profile picture of the author patco
    Of course it helps.. This way people that are looking for a specific things, could use Images Search to find your image and then... they will visit your website if they like the picture or would like to read more about it... Also, this picture could help you for SEO like Pinterest for example, which allows you to submit your pictures in the Social Media... Why not help in Google+ or Facebook where when you place the link the picture automatically becomes visible!

    A blog that will show you How to Lose Weight with a cool Quick Weight Loss guide...
    Also enjoy some of my favorite Funny pictures and photos that will make you smile :)

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