Average Adsense Click Thru Rate (CTR)

9 replies
  • SEO
  • |
Hello,


I am just wanting to get a grasp on what some other peoples average CTR conversion rate is for your adsense websites. We are currently running like 10 sites and we are looking at our conversion rates and wanting to see how they stack up.


The reason why is we are trying to determine if we want to change the theme of some of our sites that are getting higher traffic in order to increase thier CTR for better money or if we want to work on our sites that are getting high CPC to increase it there.


Thanks for sharing in advance.
#adsense #average #click #ctr #rate
  • Profile picture of the author ilikepie
    So what exactly do you share here? You ask for sharing, bragging about 10 websites but in the end you share nothing...

    CTR depends on placement and niche (assuming your website is okay) so you need to do a lot of testing.

    I'm currently working on two projects in the health niche. Did various settings but have a hard time getting a descent CTR. And with descent I mean in this case 1% or higher.
    Signature

    It matters not whether you win or lose; what matters is whether I win or lose!!!

    {{ DiscussionBoard.errors[8207266].message }}
  • I wasn't "Bragging" about anything lol, I was asking for peoples opinion and what they average on their CTR.
    {{ DiscussionBoard.errors[8207308].message }}
    • Profile picture of the author ilikepie
      Originally Posted by SISMediaGroup View Post

      I wasn't "Bragging" about anything lol, I was asking for peoples opinion and what they average on their CTR.
      Still you ask for sharing while you share..

      ..nothing?

      And you don't ask for an opinion, you ask for statistics. Would be fair then to start with yours especially if you talk about sharing.
      Signature

      It matters not whether you win or lose; what matters is whether I win or lose!!!

      {{ DiscussionBoard.errors[8207460].message }}
      • Profile picture of the author paulgl
        Anywhere from 0% to 100%.

        What matters most is the bottom line.

        CTR is a lousy stat and makes no sense in the overall
        scheme of things.

        One real buying click, out of 1,000 visitors, will be looked
        upon so much better than 100 clicks out of those same
        1,000 visitors that have little interest in buying.

        Starting to talk about your CTR is the first sign of wanting
        to shmooze google. And that's bad.

        Improve the quality of your visitors, not CTR.

        Tricking, cajoling, fooling, even "thinking" of ways to improve
        CTR, is just not what google wants.

        Google themselves de-emphasizes CTR. They want real
        interested people clicking.

        Google always talks about improving revenue. That's not
        necessarily done with a higher CTR.

        Paul
        Signature

        If you were disappointed in your results today, lower your standards tomorrow.

        {{ DiscussionBoard.errors[8207495].message }}
  • Profile picture of the author thomaspaylor
    Typically between 3 to 5 % for most of my sites.
    Signature
    "Many of life's failures are people who did not realize how close they were to success when they gave up." - Thomas Edison
    {{ DiscussionBoard.errors[8207371].message }}
  • Well CTR is determined by a wide variety of things mostly the theme and placement of the ads in the site and content.

    Now, the visitors are all targetted visitors, we are just looking to see if our themes are around what is the "NORM" for adsense. Our sites are currently getting an average of about 2.76% CTR.

    We have some as high as 9%.
    {{ DiscussionBoard.errors[8207669].message }}
  • Profile picture of the author Keith Coppuck
    I have a nice health and well being niche that returns about a 1% Page CTR but as others have mention its the earnings that count which comes from good extensive keyword research, including earnings potential, competition and obviously search volume followed by SEO within Google guidelines and plenty of social media activity. Having said all that in the last two weeks my CTR has dived to 0.20% with hardly any earnings, just waiting to see if it returns as does this sometimes. Hope this helps?
    Signature
    SPECIFIC ARTICLE WRITING AND SEO WEB CONTENT SERVICES WITH GUARANTEED RESULTS

    www.clear-content.com
    {{ DiscussionBoard.errors[8232269].message }}
  • Profile picture of the author millert25
    My sites vary between 1%-6% for the most part.
    {{ DiscussionBoard.errors[8232276].message }}
  • Profile picture of the author Alcibiades
    2-3% over the long run
    {{ DiscussionBoard.errors[8232307].message }}

Trending Topics