Does Adsense Suck Now?

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I have a website about Hawaii. It used to do really well with adsense. (in 2005 I remember eCPM of $40+)

These days my numbers aren't even a quarter of what they used to be. When I view the ads without google knowing it is me, I see ads for things that are completely not related to Hawaii, like tampax.

which would explain the bad numbers.

Is adsense going down the tubes? Or is it something about my site?
#adsense
  • Profile picture of the author NatesMarketing
    Really - more and more people are using browser plugins like Adblock Plus. This probably hinders you.

    Also, people know what Ads look like nowadays - more-so than in 2005 - and they're probably less likely to click them because they think they'll get "viruses"
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    • Profile picture of the author yukon
      Banned
      Originally Posted by NatesMarketing View Post

      Really - more and more people are using browser plugins like Adblock Plus. This probably hinders you.

      Also, people know what Ads look like nowadays - more-so than in 2005 - and they're probably less likely to click them because they think they'll get "viruses"
      Lol, your talking about maybe 1 person for every thousand people that visit a web page.

      I don't know anyone outside of IM that cares enough to install an Ad blocker.




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  • Profile picture of the author theultimate1
    You could check out other sites (doubles as competition research too ) covering information about Hawaii and relying on AdSense to see what kind of ads get served up.

    But yes, the "contextual advertising king" that AdSense once was is no more the case.

    Thanks to a lot of "brands" doing Re-marketing via AdSense, I personally see fewer contextual ads on information websites that I visit. They go by my browsing history and show me ads related to my (recent) past browsing activity.

    But then again, I use Chrome as my browser, and am mostly logged in to my Google account.
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  • Profile picture of the author Shane12
    I wouldn't say Adsense sucks now, but they have definitely seen better days.
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  • Profile picture of the author Adam Curry
    Adsense is far from dead. My last check from Adsense was in the high 5 figures and this was from a site I started early this year.
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    • Profile picture of the author PerformanceMan
      Originally Posted by Adam Curry View Post

      Adsense is far from dead. My last check from Adsense was in the high 5 figures and this was from a site I started early this year.
      'Fairy tales can come true...they can happen to you..."
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  • Profile picture of the author Danny Cutts
    Yep adsense for me has been great :-)

    Danny

    EPN is also on the up again :-)
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  • Profile picture of the author TroyCo
    1) Google ALWAYS knows its you. lol

    2) there are more factors that play into this, are you getting the same amount of traffic? Is the info current enough that people stay on your site? so consider your bounce rate, Think of ways to make your visitors have a good experience and your adsense earnings will increase.
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  • Profile picture of the author Lloyd Buchinski
    According to Flippa, earnings tanked in 2012. Adam must be an exception.

    Why AdSense Went To **** In 2012 | Flippa Blog | The Home of Web Entrepreneurs
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    • Profile picture of the author Adam Curry
      Originally Posted by Lloyd Buchinski View Post

      According to Flippa, earnings tanked in 2012. Adam must be an exception.

      Why AdSense Went To **** In 2012 | Flippa Blog | The Home of Web Entrepreneurs
      I must be. Those stats are only according to sites that are listed on Flippa. Have you seen the Adsense sites on Flippa? 90% are spammy sites that rely on Google.

      I don't rely on Google for traffic, just their paycheck
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      • Profile picture of the author theultimate1
        Originally Posted by Adam Curry View Post

        I must be. Those stats are only according to sites that are listed on Flippa. Have you seen the Adsense sites on Flippa? 90% are spammy sites that rely on Google.

        I don't rely on Google for traffic, just their paycheck
        WOW-some!

        Whatever it is you're doing man, you're doing it (more than just) right. Earning high 5 figures in a single AdSense check (that shouts monthly to me) from a single site started less than 6 months ago and driving traffic (mostly) via other sources than SEO-for-Google. That is... I repeat... WOW-some!
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        • Profile picture of the author TZ
          Originally Posted by theultimate1 View Post

          WOW-some!

          Whatever it is you're doing man, you're doing it (more than just) right. Earning high 5 figures in a single AdSense check (that shouts monthly to me) from a single site started less than 6 months ago and driving traffic (mostly) via other sources than SEO-for-Google. That is... I repeat... WOW-some!
          $10,000 a month isn't really all that WOW-some. It's "comfortable" and a huge milestone for sure. There is a lot more cash than that in the game.
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          • Profile picture of the author theultimate1
            Originally Posted by TZ View Post

            $10,000 a month isn't really all that WOW-some. It's "comfortable" and a huge milestone for sure. There is a lot more cash than that in the game.
            Let's run by the facts (I gathered from Adam's posts) once again...

            1. High 5 figures in a single AdSense check (that shouts monthly to me) --- High 5 figures... $10,000 is the lowest 5 figure. High to me would mean at least $50,000+. Technically, it's mid 5 figures... But hey, we could cut some.. umm.. slack (for lack.. of a better word at 1:12AM in India)

            2. from a single site started less than 6 months ago --- WOW-some already.. to me at least

            3. and driving traffic (mostly) via other sources than SEO-for-Google --- That's the way aahaan aahaan I ('d like to) like it

            There's probably more cash in the game still though, as you say.
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            • Profile picture of the author TryBPO
              Originally Posted by theultimate1 View Post

              Let's run by the facts (I gathered from Adam's posts) once again...

              1. High 5 figures in a single AdSense check (that shouts monthly to me) --- High 5 figures... $10,000 is the lowest 5 figure. High to me would mean at least $50,000+. Technically, it's mid 5 figures... But hey, we could cut some.. umm.. slack (for lack.. of a better word at 1:12AM in India)

              2. from a single site started less than 6 months ago --- WOW-some already.. to me at least

              3. and driving traffic (mostly) via other sources than SEO-for-Google --- That's the way aahaan aahaan I ('d like to) like it

              There's probably more cash in the game still though, as you say.
              I caught your first comment and had to scroll up to see if he:

              A) Actually said HIGH Five-Figures

              B) Said the site was created in around 6 months (He said beginning of this year)

              You were right on both counts, of course.

              I'm with you on this - High Five-figures to me is $70K+. His claim is that he made that in one month with one site...created in less than 6 months.

              Ok, so that's probably (technically) possible. You could have an entire team behind the site...high-quality writers pumping out content for months before launch. You're doing a TON of prep work pre-launch and have tens (hundreds?) of thousands (or millions) of people with you when you go live.

              My guess is that's not even close to reality for 99.99% of warriors. (Self included, and I've done alright online)

              So...is Adam full of it? Well...hard to say...maybe he's the 0.01% - but I'd say the safe bet goes to the skeptic! :-)
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              • Profile picture of the author gabibeowulf
                Originally Posted by TryBPO View Post

                I caught your first comment and had to scroll up to see if he:

                A) Actually said HIGH Five-Figures

                B) Said the site was created in around 6 months (He said beginning of this year)

                You were right on both counts, of course.

                I'm with you on this - High Five-figures to me is $70K+. His claim is that he made that in one month with one site...created in less than 6 months.

                Ok, so that's probably (technically) possible. You could have an entire team behind the site...high-quality writers pumping out content for months before launch. You're doing a TON of prep work pre-launch and have tens (hundreds?) of thousands (or millions) of people with you when you go live.

                My guess is that's not even close to reality for 99.99% of warriors. (Self included, and I've done alright online)

                So...is Adam full of it? Well...hard to say...maybe he's the 0.01% - but I'd say the safe bet goes to the skeptic! :-)
                He does not rely on Google for traffic - he said so.

                There's no reason to create a monster 100k pages website to get to that earnings. You don't have to rely on SEO traffic and create a huge website so that your chances of ranking multiply.

                It's probably not about the "big launch" either. It's about getting a good, constant stream of visitors to your articles every single day. You can write 2 articles every day... if they are viewed by tens of thousands of people every time you post them, it should be enough to make decent earnings.

                Of course, that's one way to do it. Another would be if you had a community powered website, where users create and share content. Think of Craigslist, do you really think without Google they would not exist?

                -Gabriel
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                • Profile picture of the author PerformanceMan
                  Originally Posted by gabibeowulf View Post

                  He does not rely on Google for traffic - he said so.

                  There's no reason to create a monster 100k pages website to get to that earnings. You don't have to rely on SEO traffic and create a huge website so that your chances of ranking multiply.

                  It's probably not about the "big launch" either. It's about getting a good, constant stream of visitors to your articles every single day. You can write 2 articles every day... if they are viewed by tens of thousands of people every time you post them, it should be enough to make decent earnings.

                  Of course, that's one way to do it. Another would be if you had a community powered website, where users create and share content. Think of Craigslist, do you really think without Google they would not exist?

                  -Gabriel
                  It's important for you to believe in this fantasy, isn't it? It conforms to your worldview and helps you sell WSOs.

                  Be warned, though, delusion is dangerous
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                • Profile picture of the author Adam Curry
                  Originally Posted by gabibeowulf View Post

                  He does not rely on Google for traffic - he said so.

                  There's no reason to create a monster 100k pages website to get to that earnings. You don't have to rely on SEO traffic and create a huge website so that your chances of ranking multiply.

                  It's probably not about the "big launch" either. It's about getting a good, constant stream of visitors to your articles every single day. You can write 2 articles every day... if they are viewed by tens of thousands of people every time you post them, it should be enough to make decent earnings.

                  Of course, that's one way to do it. Another would be if you had a community powered website, where users create and share content. Think of Craigslist, do you really think without Google they would not exist?

                  -Gabriel
                  What he said

                  I pump out around 3 or 4 curated pieces of content every day.

                  Where does my traffic come from? Lets just say my FB page has 590K fans and Pinterest has 20K followers. Don't over-complicate things.
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                  • Profile picture of the author gabibeowulf
                    Yeah, I thought that was your strategy . I haven't yet started on Pinterest, but I am using FB as well for my adsense sites.

                    -Gabriel

                    Originally Posted by Adam Curry View Post

                    What he said

                    I pump out around 3 or 4 curated pieces of content every day.

                    Where does my traffic come from? Lets just say my FB page has 590K fans and Pinterest has 20K followers. Don't over-complicate things.
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                    • Profile picture of the author Adam Curry
                      Originally Posted by gabibeowulf View Post

                      Yeah, I thought that was your strategy . I haven't yet started on Pinterest, but I am using FB as well for my adsense sites.

                      -Gabriel
                      You're on the right path

                      Let me tell you this...after implementing Pinterest into my strategy, my income almost doubled. You've just gotta know how to use it without spamming.
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                      • Profile picture of the author TZ
                        Well I have very little experience with social media so I can't make a judgement on these claims of income and these traffic sources.

                        But, from my limited experience with social media, the traffic converts BADLY.
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                        • Profile picture of the author PerformanceMan
                          Originally Posted by TZ View Post

                          Well I have very little experience with social media so I can't make a judgement on these claims of income and these traffic sources.

                          But, from my limited experience with social media, the traffic converts BADLY.
                          Of course they do. They're on Facebook and Pinterest to LOOK AT PICTURES. Almost none of them are in the 'purchasing phase.'

                          Easy traffic to get, but not as profitable as 'targeted traffic' for obvious reasons.
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                          • Profile picture of the author gabibeowulf
                            I don't know if you're aware but with Adsense you're earning PER CLICK not PER SALE. And about "targeted".. oh, forget it. You're clearly not into social media marketing..


                            Originally Posted by PerformanceMan View Post

                            Of course they do. They're on Facebook and Pinterest to LOOK AT PICTURES. Almost none of them are in the 'purchasing phase.'

                            Easy traffic to get, but not as profitable as 'targeted traffic' for obvious reasons.
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                            • Profile picture of the author PerformanceMan
                              Originally Posted by gabibeowulf View Post

                              I don't know if you're aware but with Adsense you're earning PER CLICK not PER SALE. And about "targeted".. oh, forget it. You're clearly not into social media marketing..
                              LOL. I currently manage six "Fan Pages" that total many more fans than the number your buddy posted. Same goes for Pinterest, Tumblr, YouTube, and Google+.

                              I'm speaking from a position of direct knowledge, and not speculation. I also ran Adsense from 2003-2011. I was never a 'big hitter' but I did earn around $675,000 during that era.

                              $70K a month is a big number to throw around. When you drop numbers like that two things happen:

                              1) Newbies are impressed - which is the reason you use numbers like that.
                              2) People with experience laugh and challenge you.

                              There's no need to get overly emotional about the subject. I'm sure no one is going to offer any 'proof' either way, so it's just another friendly Warrior Forum debate.

                              I'm happy for anyone who can earn $70k, especially from Adsense - especially if they actually get paid and not terminated
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                            • Profile picture of the author TZ
                              Originally Posted by gabibeowulf View Post

                              I don't know if you're aware but with Adsense you're earning PER CLICK not PER SALE. And about "targeted".. oh, forget it. You're clearly not into social media marketing..
                              There you go Barry! Now you are "Aware" that Adsense pays per click. :rolleyes:

                              Imagine that.
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                          • Profile picture of the author TZ
                            Originally Posted by PerformanceMan View Post

                            Of course they do. They're on Facebook and Pinterest to LOOK AT PICTURES. Almost none of them are in the 'purchasing phase.'

                            Easy traffic to get, but not as profitable as 'targeted traffic' for obvious reasons.
                            Exactly - my wife wanted to try a PPC camp on FB when they first launched it. I told her not to waste her time or money. She did anyway.

                            Worst PPC camp she ever ran. Laughable - clickers clicked out of curiosity and left. Even some of the worst PPC networks were better.
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                            • Profile picture of the author PerformanceMan
                              Originally Posted by TZ View Post

                              Exactly - my wife wanted to try a PPC camp on FB when they first launched it. I told her not to waste her time or money. She did anyway.

                              Worst PPC camp she ever ran. Laughable - clickers clicked out of curiosity and left. Even some of the worst PPC networks were better.
                              The only way I've found to effectively use Facebook PPC is to land them on the Fan Page. If you do that you can get likes for 1 to 5 cents. It makes sense, they don't actually leave Facebook so Facebook and the users have 'no risk' leaving the walled garden for the 'scary Internet.'

                              Once you land them there, you still have to do quite a bit to convince them to go anywhere.

                              If you show them a picture of a kitten, though - they go nuts
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                  • Profile picture of the author PerformanceMan
                    Originally Posted by Adam Curry View Post

                    What he said

                    I pump out around 3 or 4 curated pieces of content every day.

                    Where does my traffic come from? Lets just say my FB page has 590K fans and Pinterest has 20K followers. Don't over-complicate things.
                    Those are pretty small followings for Facebook and Pinterest TBH. Certainly not enough to move major traffic. Only a percentage are ever going to click through to your site and even less will click on an Adsense ad when they're at the site.

                    Seems like you're 'pumping out' more than just curated content
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                    • Profile picture of the author Adam Curry
                      Originally Posted by PerformanceMan View Post

                      Those are pretty small followings for Facebook and Pinterest TBH. Certainly not enough to move major traffic. Only a percentage are ever going to click through to your site and even less will click on an Adsense ad when they're at the site.

                      Seems like you're 'pumping out' more than just curated content
                      It's not so much the size of your following - it's how you use it.

                      If I told you the amount of daily visits i get to my site, you wouldn't believe me
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                    • Profile picture of the author gabibeowulf
                      I don't know how much traffic Adam is getting, but if the his fans / daily traffic reports are same as mine, he probably has around 15k-20k visitors per day from his FB page. I don't know what Barry means by "major traffic", but certainly a lot of us are not looking to build a site the size of google to make 5 figures per month...

                      -Gabriel
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                      • Profile picture of the author theultimate1
                        Originally Posted by gabibeowulf View Post

                        I don't know how much traffic Adam is getting, but if the his fans / daily traffic reports are same as mine, he probably has around 15k-20k visitors per day from his FB page. I don't know what Barry means by "major traffic", but certainly a lot of us are not looking to build a site the size of google to make 5 figures per month...

                        -Gabriel
                        Just running my dumb mind doing some dumb(er) math...

                        15K visitors a day at 2% AdSense CTR and $50,000 per month in AdSense earnings to me translates to $5.5+ per click. Surely, the traffic must be targeted as would be the niche. Now, who knows of a niche (so good for AdSense) that can generate 590K+ Fb likes and 20K+ and Pinterest followers in... I assume... 6 months of "2013"?

                        2013 being a key operative word too... because Fb has been around long enough now.

                        Interesting... really interesting. I'm not saying impossible, but this has certainly gotten me intrigued.

                        WOW-some again, Adam.
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                        • Profile picture of the author Adam Curry
                          Originally Posted by theultimate1 View Post

                          Just running my dumb mind doing some dumb(er) math...

                          15K visitors a day at 2% AdSense CTR and $50,000 per month in AdSense earnings to me translates to $5.5+ per click. Surely, the traffic must be targeted as would be the niche. Now, who knows of a niche (so good for AdSense) that can generate 590K+ Fb likes and 20K+ and Pinterest followers in... I assume... 6 months of "2013"?

                          2013 being a key operative word too... because Fb has been around long enough now.

                          Interesting... really interesting. I'm not saying impossible, but this has certainly gotten me intrigued.

                          WOW-some again, Adam.
                          Who said I was only getting 15K visits per day? and at 2% CTR? Not me that's for sure!

                          Anyways, just what I thought how people here would react. I just wanted the OP to know that Adsense definitely isn't down the tubes and it's possible to make a healthy living from it.

                          I wish you all the best.
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                          • Profile picture of the author PerformanceMan
                            Originally Posted by Adam Curry View Post

                            Who said I was only getting 15K visits per day? and at 2% CTR? Not me that's for sure!

                            Anyways, just what I thought how people here would react. I just wanted the OP to know that Adsense definitely isn't down the tubes and it's possible to make a healthy living from it.

                            I wish you all the best.
                            Here's a statement from you on 5/30/2013.



                            On that day you said, "One of the best months for me...just hit the $5K mark. Can't wait to see how next month goes."

                            Next month would be June 2013. Hey, that's this month. Yet you stated in this thread the last check you got from Adsense was in the 'high 5 figures.' LOL.

                            You can really quit now. No more lying, okay?
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                            • Profile picture of the author TZ
                              Originally Posted by PerformanceMan View Post

                              Here's a statement from you on 5/30/2013.



                              On that day you said, "One of the best months for me...just hit the $5K mark. Can't wait to see how next month goes."

                              Next month would be June 2013. Hey, that's this month. Yet you stated in this thread the last check you got from Adsense was in the 'high 5 figures.' LOL.

                              You can really quit now. No more lying, okay?
                              Ouch. Damn that search function.
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                            • Profile picture of the author jodiesmitham
                              It's so sad that people have to lie like this. The expectations of newbies in this arena are so high when they read posts like Adam's. I was so hoping Adam would prove everyone wrong, but that just isn't going to happen now!
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                            • Profile picture of the author Adam Curry
                              Originally Posted by PerformanceMan View Post

                              Here's a statement from you on 5/30/2013.



                              On that day you said, "One of the best months for me...just hit the $5K mark. Can't wait to see how next month goes."

                              Next month would be June 2013. Hey, that's this month. Yet you stated in this thread the last check you got from Adsense was in the 'high 5 figures.' LOL.

                              You can really quit now. No more lying, okay?
                              Yes I hit the 5K mark....for that DAY! Was my best day ever, even till now.
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                              • Profile picture of the author PerformanceMan
                                Originally Posted by Adam Curry View Post

                                Yes I hit the 5K mark....for that DAY! Was my best day ever, even till now.
                                On April 17th, you were asking basic 'newbie' questions about social media marketing. Here's you wondering how you can Pin more.



                                It's amazing you've come so far in such a short amount of time! I mean, really amazing.

                                LOL, you're wondering how to avoid the ban hammer in that one.

                                You are free to quit lying now.

                                You have opened yourself up to a flood of embarrassing pictures posts now
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                                • Profile picture of the author Adam Curry
                                  Originally Posted by PerformanceMan View Post

                                  On April 17th, you were asking basic 'newbie' questions about social media marketing. Here's you wondering how you can Pin more.



                                  It's amazing you've come so far in such a short amount of time! I mean, really amazing.

                                  LOL, you're wondering how to avoid the ban hammer in that one.

                                  You are free to quit lying now.

                                  You have opened yourself up to a flood of embarrassing pictures posts now
                                  If you saw how much traffic I was getting from Pinterest you'd be a little worried too. Just trying to stay in the good books with Pinterest Just as you would with Google if you were getting tens of thousands of search engine traffic.

                                  Anyways, I don't really care what anyone thinks to be honest. So continue doing your digging on me while I get to work. Cheers!
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    • Profile picture of the author yukon
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      Originally Posted by Lloyd Buchinski View Post

      According to Flippa, earnings tanked in 2012. Adam must be an exception.

      Why AdSense Went To **** In 2012 | Flippa Blog | The Home of Web Entrepreneurs
      They forgot to mention why Flippa went to shit in 2012 (scammers paradise).
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  • Profile picture of the author pogospring
    Have you cleared your browser's cache before checking out your own site? If not these ads might be due to Google remarketing cookies.

    Also are you based in Hawaii? Try using a proxy service with a Hawaiian POP and then see what ads are displayed.
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  • Profile picture of the author TZ
    We used to use nothing but Adsense until and Adwords advertiser emailed us wanting a direct deal and was willing to pay us $2.75 for every single click we sent their way (it's a finance niche).

    We took the deal and it's been a year with them now. We removed all Adsense because they were averaging about $1.63 a click.

    Depends on your niche, but sure.....Adsense can be wonderful.
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  • Profile picture of the author WebCod3r
    i personally think google should improved its strategy while showing advertisement. Believe me its not catchy and mostly irrelevant as they are now more focusing interest based ads.
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  • Profile picture of the author Sean Fry
    Adsense is still a significant income stream for Demand Media. They do around $300+ million per year and about 30%-40% of that is from adsense. Of course, look at the amount of content they produce. (eHow, cracked, livestrong, etc)
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  • Profile picture of the author Beardo
    Just read that Demand Media share price is down 20% after they announced a less than average forecast due to the impact of Google's continual search algorithm updates
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  • Profile picture of the author webwizdevelop
    In my case yes, I am not even getting 20 cents for the same niche which was giving me 1$ earlier so I am really disappointed with the current result
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