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Basic Google Adwords PPC question

by chris_87
1 replies
  • SEO
    • |
When you are browsing the internet, and you see ads that are tailored to your search history. Is that a component of PPC that you set up with google adwords? Or does PPC only show up in the SERPs?

For instance in the image below, in the sponsored ads, is that google adwords?


#adwords #basic #google #ppc #question
  • Profile picture of the author 36burrows
    If you visited Wordstreams website recently then you're definitely on their "remarketing" list which is why their ads will follow you throughout the internet.

    It's the same with anyone who has remarketing setup in Adwords. It's a code they install on their websites and when anyone visits the site, they're on the list. They can create custom lists for people who've visited specific pages and create ads tailored for those people. This works great for ecommerce because they can create remarketing lists for people who've "abandoned" the checkout process and get them back to the site.

    Remarketing only works on the "Display Network" and not in regular search. The display network would be what you're seeing in the screenshot, ads on other websites.
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