Domain with keyword... repeat in page name?

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  • SEO
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Which of the above is better? The keyword being 'big dog collars.' Question being, what do you name your pages, the complete keyword phrase or just whatever is needed to complete the phrase if your domain has part of it in it already.

I assume that hyphens within page names are okay, some say do not use more than one in the domain name itself.
#domain #keyword #page #repeat

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