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5 Tips to Maximize PPC Impressions

by stevejeff
8 replies
  • SEO
    • |
  1. Ad Quality: This is about quality score, which is really about CTR, which is really about choosing the right keywords, creating granular ad groups, and write and testing good ads. Negative keywords help. Keywords in ads help.
  2. Accelerated Ad Delivery: This option is found in Campaign Settings. AdWords doesn't guarantee you'll get all your impressions if you use the standard delivery rate. Accelerated increases the likelihood you'll spend your daily budget every day. For more, see Google AdWords Help : Which ad delivery option is best for my campaign?
  3. Increase your bid: This is one contributing factor in ad position. AdWords gets squirrelly on the phone when you try to nail down whether or not higher ranking ads get more impressions.
  4. Adjust keyword match type: Broad keywords generate more impressions than phrase, and phrase more than exact. Broad keywords are not such a big relevancy risk if you use negative keywords. And the advertiser who's looking for market dominance might not mind some of the realities of expanded broad match.
  5. Adjust regional or placement targeting parameters: Although query parsing may make your ads available beyond your geotargeting, geotargeting definitely limits impressions. Relax these, or at least create complimentary campaigns for other geotargets then optimize your spend across them.
#impressions #maximize #ppc #tips
  • Profile picture of the author dvduval
    Hmm, this sounds more like google talking (eg. how to spend more money). For me, I try to stay very targeted. In the case of geotargeting, I stick to markets that are more likely to have buyers, and stay away from certain markets (eg. Nigeria, Laos, etc.)
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  • Profile picture of the author anildewani
    yea, your tips can surely increase PPC impression, i keep on changing my ad and see which one gets good impressions.
    I think increasing your bid can only be beneficial if one have a really good converting landing page
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  • Profile picture of the author waltham
    there is a fine tango that you have to do....make Google money, and optimize your campaign and tweak performance...
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  • Profile picture of the author keivn2
    How many impression x clicks that you at least need to know whether your ads, campaign is selling?
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    • Profile picture of the author seosharing
      nice tips to increase the PPC Impressions
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  • Profile picture of the author NZ Bryce
    If you want to maximise your impressions, and I'm assuming you will focus on CTR and conversion immediately thereafter, you have to go broad. My this I mean many highly targeted adgroups on different benefits of the product/service you are selling.

    Yes, do everything that Stevejeff suggests, focus on adgroup relevancy and give google the chance to find you relevant impressions. Then prune hard.
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  • Profile picture of the author Solidsnake
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    Thanks for this useful read... I am starting PPC campaign and this is an additional idea..
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  • Profile picture of the author mr.schutz
    Thank you for the tips. Will be using this soon.
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