I have successfully ranked my website on Google for my local offline business and I'm getting some nice traffic and customers from it.
It was an easy rank for my keywords as my competition in my area seems to have no idea about SEO. I can see the same scenario for keywords for other types of services in my area (eg. plumbers, electricians, tradespeople etc.) and I wonder whether it would be a good money making strategy to rank a local business directory for my town and have like a page for plumbers, a page for electricians etc. and rent the listings on the page for say $20 a month or something. This is what I mean by local SEO in reverse. Instead of offering my services as an SEO consultant with lots of promises, I would rank the page first then rent listings on the page.
There are a couple of hundred local phrase match searches for these keywords according to the Google Keyword tool (a similar number to what there is for my business so I can kind of gather what the accurate traffic might be like but I'm still guessing I suppose). However how would this go if there were say 10 businesses listed on the page? Would each business not really get enough traffic for their money?
I am also wondering whether Google SEO updates are usually a problem with local search and whether I risk finding my site implodes during a Google update then I have a bunch of local clients who don't understand crying scam?
Would it be difficult to get local businesses on board? Not sure how I would do it either as I don't want to cold call or go annoying business owners?
I intend to rank the pages of the directory first so I can show them statistics for how many people land on the page and they can see the page ranks #1 on Google. I would also not do it like Yellow Pages where people are locked in to a contract. They could choose to quit after a month if they are not getting results so the number of searches to the page would need to deliver. I don't think people would be confident to give it a go if I don't do it this way.
Has anyone tried something like this before? Does it sound like a good idea or something that is too risky.
The reason I ask is I can't see that anyone has done this before for my keywords and when it is so easy to get these local rankings I am wondering why someone hasn't already jumped on this idea?