Does Google give aged sites more preference?

18 replies
  • SEO
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Is it just me or does Google give aged sites more preference in the search engines than less aged sites?

Aside from a site being authoritative, how does it make sense for a site to rank for literally every highly searched keyword in a niche if there is NO content on the site?

I run a website in a niche where one of my competitors has been around for 15 years. The website offers different types of free images to the visitors and has essentially no content on the site. In addition, the meta descriptions are clearly auto-generated. The site is owned by a network of other related sites, so there is a ton of internal linking to other sites within this specific site, as well as throughout the entire network.

How is it fair that a site like this doesn't get affected by google's updates, especially when high quality content is extremely important nowadays?

Anyone's thoughts/opinions would be appreciated.
#aged #give #google #preference #sites
  • Profile picture of the author Voasi
    Short answer: Yes.

    You have to remember, at the end of the day, Google's algorithm is just a big math equation. They don't single-out sites because YOU think it should be removed (saying that in the nicest way possible) - especially if you may only know 10% of what these algorithm updates actually are trying to do (in mat equation terms).

    If they're giving a bunch of free images, they're probably getting a bunch of free links, plus social signals, sharing, etc...

    You should think about doing the same. Check their backlinks and see if you can get into a couple of places they have links.
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    • Profile picture of the author NewbieLifer
      I am by no means an expert on this but I can share what I have experienced on this subject. Yes. The last dozen sites that I have created all start to show up really well in search results the longer they exist. Even the ones that are no longer updated. Even the ones that don't have much content. They show up on page 1 or 2 of search results. Go figure.

      New sites that I create that offer great content, are updated weekly still don't rank well until they get older (seems to be around the 9-10 month point). But... I am still struggling to figure the whole thing out.
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    • Profile picture of the author solemanali
      Originally Posted by Voasi View Post

      Short answer: Yes.

      You have to remember, at the end of the day, Google's algorithm is just a big math equation. They don't single-out sites because YOU think it should be removed (saying that in the nicest way possible) - especially if you may only know 10% of what these algorithm updates actually are trying to do (in mat equation terms).

      If they're giving a bunch of free images, they're probably getting a bunch of free links, plus social signals, sharing, etc...

      You should think about doing the same. Check their backlinks and see if you can get into a couple of places they have links.
      I totally agree with you. I have a website which is 2 years old and that's why I am ranking for almost every keyword I am targeting for. Aged sites does receive lot's of love from Google
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  • Profile picture of the author Anne0521
    Really? Thank you for this kind of information. If I have a two year old site that ranks well in Google, I can leave it alone because it can maintain it's rank on its own or better yet, achieve a higher ranking?
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    • Profile picture of the author NewbieLifer
      Originally Posted by Anne0521 View Post

      Really? Thank you for this kind of information. If I have a two year old site that ranks well in Google, I can leave it alone because it can maintain it's rank on its own or better yet, achieve a higher ranking?
      I should clarify that the old, left alone sites that still rank high are for local business sites that I spent hours creating backlinks, press releases and directory submissions for. Those still rank high. Content and info sites don't.

      Leave it to a woman to get snippy about it and react with a "Really?" , like, oh my god type of statement. Take a Midol and put your big girl britches on.
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  • Profile picture of the author SirThomas
    What do you mean by "aged" domain? I am about to drop a 7-year old .info domain...

    I know that old website have always had value, but the domain by itself not so... In other words, if your domain was never indexed and never had any content, its age may not matter too much. I know many people owning domains for a decade before building a very first site and they could never outrank my younger sites. Authority is more than age of the domain. You probably get more "Google points" for registering your domain for 5+ years, instead of a typical 1 year :-)
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  • Profile picture of the author onlinerummy
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    • Profile picture of the author smodha
      Originally Posted by onlinerummy View Post

      No...its depends on unique content in the website
      Not true. See above example...
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  • Profile picture of the author 102drive
    So lets say I have a site that is authoritative, established and super old, but has not been worked on for a few years and has just sat there and basically is dying.

    If I fix the site up and show Google consistency, will this site get ranked much quicker than a site thats been around for a year or so?

    Clearly its established or authoritative, so Google must give it some type of preference over others...
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  • Profile picture of the author smodha
    Domain age is a ranking factor. It shows evidence that you're building a brand, an authority and with the right content (and incoming backlinks) you will be rewarded well for an aged domain.

    When you obtain a certain level of PR and DA your site becomes invincible to Google. Wikipedia is great example of this. It's DA and PR8 authority ensures that it will not be punished for duplicate content, poor grammar, poor spelling, web SPAM, anchor text over-optimization, incoming links from shady networks etc etc.

    Wikipedia has all of the above in abundance.
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  • Profile picture of the author Jeannie Crabtree
    Yes, older sites do seem to get a little more love from Google, if they meet some of the other criteria as well.

    This is a study I just ran across, and found it helpful. It is a rankings factor study.
    SEO Ranking Factors - Rank Correlation 2013 for Google USA 2013
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    • Profile picture of the author paulgl
      Age of a site or domain has nothing to do with anything.

      But it keeps domain resellers rich and the buyers poor.

      This site is old, so it must be good?

      This site is new, so it must be bad?

      I suppose all of you panda and penguin whiners will now
      be using the age card. My site was penalized because it's
      only 3 months old.

      You people can't have it both ways.

      Anyone who says age matters, put your money where
      your mouth is. Stop making new websites. It's futile.
      Or are you planning to rank in 2025 and getting an early start?

      Paul
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  • Profile picture of the author yukon
    Banned
    No, Google doesn't give an aged site preference, I think your confusing domain age with established backlinks, they're not the same things.

    This is why people around here buy dropped domains, they could care less about the domain name/age, the established backlinks is what they're after.

    You could have a 15 year old domain that's never had a site built on the domain & no backlinks, it won't have any SEO value (serves no purpose).









    Originally Posted by 102drive View Post

    Is it just me or does Google give aged sites more preference in the search engines than less aged sites?

    Aside from a site being authoritative, how does it make sense for a site to rank for literally every highly searched keyword in a niche if there is NO content on the site?

    I run a website in a niche where one of my competitors has been around for 15 years. The website offers different types of free images to the visitors and has essentially no content on the site. In addition, the meta descriptions are clearly auto-generated. The site is owned by a network of other related sites, so there is a ton of internal linking to other sites within this specific site, as well as throughout the entire network.

    How is it fair that a site like this doesn't get affected by google's updates, especially when high quality content is extremely important nowadays?

    Anyone's thoughts/opinions would be appreciated.
    I have 3 sites similar to what your describing, zero articles, I rank pages all the time. Most of my content is inside zip files for my traffic to download. On my pages I have a single image, a very short description that averages around one sentence, & a link to a zip file (per page).

    There's only a few key on-page things I target for ranking pages (ex: page title, <h> tags, alt text, internal links, surrounding plain text). I do a few other things but that's the on-page basics. It's not how much text you have on a page, it's what you do with that text & how you link internal pages.

    Check your competitions Google Cache (text version) & compare to the live web page/s.

    Example of a low text page.

    Now have a look at the live web page, looks a little different, right?
    http://www.dafont.com/nantoka-western.font
    Dafont is link sculpting their internal links by hiding all those Nav links with javascript at the top of each page on their site. They've been doing this for years & I've never seen them have a problem in the SERPs.
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  • Profile picture of the author negam
    in equall situation with newst site, old domain get better rank but its not compeletly common on every situation
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  • Profile picture of the author TriggerIM
    The easy answer, as others have said.. YES.
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  • Profile picture of the author smith33122
    I actually fell foul of the aged domain in the Forex market - I purchased the domain, put up my content and though yes I should have a winner here - registered with Google Analytics and Webmaster tools.

    What I hadn’t realised was the that the previous owner had done a lot of work on the site and must have had 1500+ pages which no longer existed and Google really did not like have 000's of pages indexed which no longer existed
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  • Profile picture of the author leoj888
    Having an aged site while providing useful content all the time,google will notice that and give your sites more credit,it do help for your ranking
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  • Profile picture of the author Enuke
    In short way ,Google give the preference to the old age site
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  • Profile picture of the author Moneymaker2012
    I don't think that it matters, or if it ever did in the past. Talking about present time, all that matters is the content on your site, the quality of content on your site is observed by google and then treated accordingly.
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