PPC Beginners - Yahoo & MSN
- SEO |
Using Yahoo's search marketing program will save you money initially, as obviously the top rankings on a Yahoo page are not as valuable as those on a Google page. There is little point in paying for search engine marketing unless you can get your ad seen on the front page. With Yahoo, you can get on the front page with a budget which would only give you a place on subsequent pages with Google. This is far more likely to give you a return on investment, which you can then re-invest in Adwords. Bid on long tail keyword phrases, and you can start your campaign with very little risk.
What is true of Yahoo is also true of MSN, only even more so. The traffic you are buying, from being on the front page of the search engine results, will be cheaper still with MSN. The only consideration here is that the MSN search engine has a higher percentage of users among certain demographics, so it is probably unwise to start a campaign using just MSN. Combine MSN with Yahoo, target cheaper long tail keyword phrases, and you can then test and track and look to improve results. Once you have found phrases which are consistently profitable, you can then scale up your campaign to include Google. Including Yahoo and MSN in your pay per click marketing gives you the means to achieve more consistent results.
-
AlbertF -
Thanks
SignatureFang Wallet{{ DiscussionBoard.errors[761978].message }} -
-
Alfred Shelver -
Thanks
SignatureBest $10 Articles on Warrior Forum Guaranteed{{ DiscussionBoard.errors[762219].message }} -
-
promo_guy -
Thanks
{{ DiscussionBoard.errors[762723].message }} -
-
naonline -
Thanks
SignatureSEO PerthLink Building Services{{ DiscussionBoard.errors[762755].message }} -
-
promo_guy -
Thanks
{{ DiscussionBoard.errors[762766].message }} -