How Important is anchor text in backlink.?

15 replies
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How Important is anchor text in backlink anymore. two years ago. it was, but now that google has added co-citation and a lot spammers has figured out the anchor text trick, I am wondering if it's that crucial anymore.
#anchor #backlink #important #text
  • Profile picture of the author bluebagger
    Originally Posted by socialapps View Post

    How Important is anchor text in backlink anymore. two years ago. it was, but now that google has added co-citation and a lot spammers has figured out the anchor text trick, I am wondering if it's that crucial anymore.
    It's important to keep it looking natural. Google can figure out what keywords are relevant without the need for the anchor text to spell it out for them.

    Everyone has their own opinion, but I'm finding what works for me at the moment is 5-10% keyword anchor text, about 50% branded anchor text (domain name), about 25% URL and the rest a mix of generic 'click here' types as well as related keywords.
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    • Profile picture of the author aokiji1
      It's still very important but you have to have lots of variations not just using your main keywords. You could use domain keywords, naked links, generic terms and LSI keywords such as this.
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      • Profile picture of the author JSProjects
        Originally Posted by aokiji1 View Post

        It's still very important but you have to have lots of variations not just using your main keywords. You could use domain keywords, naked links, generic terms and LSI keywords such as this.
        This.

        Although, if you look at a lot of the churn and burn sites, anchor text spam is still alive and well. At least when it comes to temporary rankings.
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  • Profile picture of the author linkassistant
    We did a research on anchor text diversity and had it published as a guest post: 7 Types of Anchor Text You Can Use to Avoid a Google Flag | Powered by Search.
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  • Profile picture of the author webber1
    Go for brand. There is evidence to suggest that brand anchor text is actually a ranking factor...think about it...it makes perfect sense.... Also dont be focused just on follow links...make sure you have a healthy portion of nofollow in there
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  • Profile picture of the author sackboy127
    Anchor text diversity is one of the most crucial aspects of SEO these days, so pay attention to keep your anchor profile varied, with a healthy amount of generic and related keywords.
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  • Profile picture of the author mkayius
    What about if I now want to change the anchor text of old backlinks which have exact match keywords included into them and change them into brand, naked or junk anchor texts?

    Would the change still be taken into consideration or would I need to simply add new links with new good anchor texts to balance the backlink profile?

    Also, would the weight of those backlinks would be the same after the change?
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    • Profile picture of the author mkayius
      Originally Posted by mkayius View Post

      What about if I now want to change the anchor text of old backlinks which have exact match keywords included into them and change them into brand, naked or junk anchor texts?

      Would the change still be taken into consideration or would I need to simply add new links with new good anchor texts to balance the backlink profile?

      Also, would the weight of those backlinks would be the same after the change?


      Is there anyone that could answer this ?
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  • Profile picture of the author jtut21
    Search engines have identified key factors that make up those sites which rank in the top results. Anchor text is one of the main elements to ranking your site well. However, there are a number of things to keep in mind when building anchor text as well as things to avoid. As mentioned previously a simple thing to avoid is overuse of the keyword you are trying to rank for. There are a variety of items to understand for successful anchor text which are discussed at this site which you can find here.
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  • Profile picture of the author seekdefo
    Anchor text is a way of telling Google what kind of stuff can be found on your site. On whether it is crucial or not- for now it does work if you are not over optimizing links with anchor texts
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  • Profile picture of the author andishm
    Originally Posted by socialapps View Post

    How Important is anchor text in backlink anymore. two years ago. it was, but now that google has added co-citation and a lot spammers has figured out the anchor text trick, I am wondering if it's that crucial anymore.
    Backlinks worked and still working well even i have seen lots of eg that people still able to rank websites with just a few high PR links specially in medium/low competition keywords area for eg.

    And personally i beleive in theory that backlink will stay working as they are part of core algo of any search engine.
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  • Profile picture of the author m2bsolutions
    The anchor tag is still very important. In present scenario, it would be better that you use diverse anchor text instead of directly introduction of keyword....
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    • Profile picture of the author seophalanx
      Anchor text for inbound links is one of the most important factors in search engine optimization. Anchor text always represent theme of your site, its enhances the relevance of the targeted Page.
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