updating old posts for better SEO

6 replies
  • SEO
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on coolkaboodle i added a stack of posts without really thinking too much about seo (thought FB would be enough but was very wrong!)

so, if i now go back and change the titles, page URL, heading and add more text, is it too late or will google essentially re-index them with the new better content??

thanks
#posts #seo #updating
  • Profile picture of the author caroline42
    It is never too late, change them for better - but think about url changes too. Best would be to keep them for faster re-indexing, but if they don't fit at all, change them and make sure you have the redirect (301) set correct. When finished ping your blog manually.
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  • Profile picture of the author yukon
    Banned
    Originally Posted by sydneycraig View Post

    on coolkaboodle i added a stack of posts without really thinking too much about seo (thought FB would be enough but was very wrong!)

    so, if i now go back and change the titles, page URL, heading and add more text, is it too late or will google essentially re-index them with the new better content??

    thanks
    That's all fine except don't touch the URLs. If you mess with the URLs you might as well delete the page/s & start over (URLs are that important).

    As far as content & page titles, you can optimize those things as often as you want, just know each edit can have an impact on SERP positions.
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  • Profile picture of the author sydneycraig
    ok thanks...URL stay as is!!
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  • Profile picture of the author SEOExpert999
    You really want to develop a content strategy which will include a list of 10 to 20 longtail keywords with the monthly traffic volume in which you will get 73% of that traffic according to Google for the number1 position for that specific keyword. Plus you need a content publishing end game strategy meaning one keyword is used for creating opt in e-mails, another keyword can be used to brand your product or service, another keyword can be used to sell your product or service, etc.…

    So if your keywords are in the URL then I would say keep the URL but if your target keywords are not in the URL I would create a new URL that includes the targeted keyword.
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  • Profile picture of the author SEOExpert999
    To get the search engine bots to come to your website a little quicker all you need to do is use a free pinging program and ping your new pages. Like Ping-o-Matic!
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  • Profile picture of the author xthoms
    Don't use pinging. Just let google take its time. I find that it reindexes my sites about every month or month and a half.
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