SEO and "read more" link

by A S M
8 replies
  • SEO
  • |
Hi all

I was just wondering about the "read more" link people put in their content.

My website has a lot of content written and I'm aware that for SEO its not very good to have to much content on each page.

In order to shorten the length of the content , I was thinking of adding a "read more" link and when the user clicks it , the content will just expand. Will this be a wise choice for SEO ? or would it be more efficient if the "read more" link redirected you to another page with all the content ?

I was even considering not adding the "read more" link and instead adding a " download the blabla.pdf for more information" and adding all that content in a pdf

Thanks in advance

Aris
#link #read more #seo
  • Profile picture of the author boosters
    Yeah this will be reduce your bounce rate but note the content must be relevant because too many read more can tired your visitors and they move out from your site.
    {{ DiscussionBoard.errors[8414805].message }}
    • Profile picture of the author A S M
      Thanks

      There will only be 1 "read more" on each page that has a lot of content. Im thinking of sticking to a pdf though. Instead of "read more" to have a link saying something like " for more information download <name.pdf> "

      The reason I want to do this is because Im currently taking care of the SEO for our company and i noticed today that from all that content we have , our keyword density is about 1% average for all our main keywords. There is tons of irrelevant keywords on top of the main ones too, which is annoying the hell out of me because we paid around EUR30,000 over the past 3 years for these things to be done properly and we didn't achieve much.

      Aris
      {{ DiscussionBoard.errors[8414867].message }}
  • Profile picture of the author Arshaan
    If you have a lot of content on a page, that is NOT BAD AT ALL.

    Although if this is a "Blog" page, then the read more tags would be necessary, and you should give a summary of each post.

    But if its not a blog page, then why in the world would you shorten? The more information the better! Just make sure its understandable, unique and full of useful information.
    {{ DiscussionBoard.errors[8414978].message }}
  • Profile picture of the author Cobaki
    I'm aware that for SEO its not very good to have to much content on each page.
    Aris, where did you read or who told you that?
    The quantity of words on your page is not the ultimate determining factor on why you're not loved by a search engine. If you have less content on your page, that's not bad. If you have a lengthy content, that's not bad either.

    If you can express everything in a few words, then do it. If the problem is "What is 1+1?", don't find an artificial way for the sake of writing lengthy content such as "You know, I learned in my elementary years (not so long ago) that blablabla" when you can simply write "2".

    On the other hand, it's not bad either to run a "read more" link on a page if you find it suitable. You may use accordions, too.
    {{ DiscussionBoard.errors[8415060].message }}
  • Profile picture of the author yukon
    Banned
    Remove the Read more... text/link & make your blog post titles hyperlinks pointing to the blog post web page.
    {{ DiscussionBoard.errors[8415325].message }}
  • Profile picture of the author A S M
    Its not a blog , its a business website ,savvacyprus.com

    I dont actually mean that its bad in a way that it gives a negative approach to SEO . What i mean is that spiders stop scanning at a certain point if the content is to long (so i read) and the higher your core content is on the page , the more important it is for google.

    So my theory was to add a "read more" or a linked text (to download a pdf for further information) in order to keep core information withing 3-5 paragraphs of readable content with proper keyword density.

    I checked my keyword density with the long content we have now and its showing our main keywords to be less than 1% density and irrelevant words having 2-3% density. Whereas i plan to have my main keywords of each page around 6-7%.

    I hope this makes sense

    Aris
    {{ DiscussionBoard.errors[8417159].message }}
    • Profile picture of the author yukon
      Banned
      Originally Posted by AriSEO Savva View Post

      Its not a blog , its a business website ,savvacyprus.com

      I dont actually mean that its bad in a way that it gives a negative approach to SEO . What i mean is that spiders stop scanning at a certain point if the content is to long (so i read) and the higher your core content is on the page , the more important it is for google.

      So my theory was to add a "read more" or a linked text (to download a pdf for further information) in order to keep core information withing 3-5 paragraphs of readable content with proper keyword density.

      I checked my keyword density with the long content we have now and its showing our main keywords to be less than 1% density and irrelevant words having 2-3% density. Whereas i plan to have my main keywords of each page around 6-7%.

      I hope this makes sense

      Aris
      First forget keyword density, that's keyword stuffing.

      Second, your entire page is hyperlinks, so I don't think you need to worry about Google bailing because the page has too much text.
      {{ DiscussionBoard.errors[8417175].message }}

Trending Topics