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Explaining Ranking Results to Clients

by maike9
5 replies
  • SEO
    • |
So I have been reading a lot about how some SEO companies charge for ranking on keywords. Or just use google search results to show their clients how well their SEO dollars are working by showing them where they rank in google.
With all the changes Google has done to their algorithms including the importance of local results, how do you show a client the results of SEO by page placement of results?
#clients #explaining #ranking #results
  • Profile picture of the author Alex Mensah
    Originally Posted by maike9 View Post

    So I have been reading a lot about how some SEO companies charge for ranking on keywords. Or just use google search results to show their clients how well their SEO dollars are working by showing them where they rank in google.
    With all the changes Google has done to their algorithms including the importance of local results, how do you show a client the results of SEO by page placement of results?
    If you have software like market samurai and your client lives in a different city you can specify which city that google should show results for and based on that analyze if your clients site moved at all.
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  • Profile picture of the author TheContentAuthority
    Maike9,

    I think companies doing this are not going to last long unless they are accidentally making their clients money as well. I have seen people present based on the rankings they’ve achieved for a client and that can be appealing for the short term but remember that is not the end goal. A site can rank on the first page and still not make the company money.

    SEO companies should approach this from the standpoint of how many leads or how many assisted conversions they were able to bring the company. That is the only way to determine a return on investment. I suppose if the agreement from the get go is to pay for rankings they can do that but it doesn’t sound like a logical business model to me.

    Best,

    Shawn
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    • Profile picture of the author juiceflow
      You can do this with RavenTools.
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  • Profile picture of the author seonutshell
    You work out how much additional traffic they have gained, and times it by the CPC and say look how much free traffic i got you it would have cost this much! It usually gets them frothing at the gash. If they are not making any more money, but you are improving there traffic, you then sell them a conversion consultancy as well
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  • Profile picture of the author andishm
    Originally Posted by maike9 View Post

    So I have been reading a lot about how some SEO companies charge for ranking on keywords. Or just use google search results to show their clients how well their SEO dollars are working by showing them where they rank in google.
    With all the changes Google has done to their algorithms including the importance of local results, how do you show a client the results of SEO by page placement of results?
    For me if i have a seo client i have rank tracker software every month i send once report to customer for eg. with his past month and this month ranking and _ or + changes in ranks.

    If more ++ he dont ask me any questions
    if more -- as a SEO provider i will be explaining him the reasons or any big update hit it...
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