Meta Data Impact on SEO

5 replies
  • SEO
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What is your opinion on using keywords in meta data such as the page title, description, and meta keywords?
#data #impact #meta #seo
  • Profile picture of the author yukon
    1) <title> tag, yes, use keywords.

    2) Description can go both ways. Example, Wikipedia doesn't use a description tag on their pages, that forces Google to display a snippet of text that Google is looking at on the Wikipedia page & display that snippet of text as a SERP description.

    3) Keyword tag, never, all that does is make it easier for competition to scrape your keywords & Google doesn't really care about the tag (does more harm than good).
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  • Profile picture of the author MHWSO
    So, it is still important to use keywords in the title. Google hasn't changed anything recently about that...?
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    • Profile picture of the author paulgl
      title (that matters) is not meta nor metadata.

      It's just that. The title tag. There's no data there
      to pass on, nor is it a meta tag.


      If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author A S M
    Ideally you should copy past your title to the meta description. Always and your main keyword at the beginning of the title.

    Google stopped crawling meta keywords , so it's pretty much useless. To be on the safe side of things, keep it empty.

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  • Profile picture of the author MHWSO
    Thanks everyone!
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