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Using a free blog to improve SE ranking...

by DaleP
8 replies
  • SEO
    • |
I have a real estate website. My goal is to improve ranking in google (it is already fairly decent for a few keywords)

I recently noticed that alot of high PR real estate websites have blogs. So I have decided to create a blog in order to make my website more attractive to google.

I have an article/content writer which I pay so coming up with blog content is not a problem.

I would like to know if the following...

Should I encorporate this new blog INTO my actual wesbite? (make it part of the same domain?) Or should I create a totally seperate blog and all blog postings will have one way links pointing to my website.

I am thinking of creating one of these free ones...

h t t p : / / n o a g e n t p r o p e r t y . b l o g s p o t . c o m


1. Would this help my websites ranking even though the blog itself may not have a high PR and hence the blog post links wont do much for me? (or will they?)

2. Am I creating a blog for the right reason here? My goal as I mentioned is to improve ranking for my website.
#blog #free #improve #ranking
  • Profile picture of the author bluefirefox007
    Yes. It can because blog can create one way link to your site with no cost because it's free. Unlike other terms of link building like directories, forums, LE. You will do some effort to have links. As long as your blog exists your site link also exist.
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  • Profile picture of the author TheHutz
    Hi Dale,

    Ok - technically by creating a blog to improve ranking, you're not doing it for the "right reason" - The idea of them is to provide useful info to your visitors.

    However, creating a blog for SEO is a very good move - so go for it

    Right, your plan should be (to get the max SEO benefit):
    Have your blog on your main domain: yourdomain.com/real-estate-blog rather than just yourdomain.com/blog - you immediately have keywords there and you'd be surprised how many people search for "niche blog".
    This blog - and this is important, will be created using Wordpress to make it as SEO friendly as possible. I'm afraid this is another area that warrants being covered separately about "how to" do this.

    Using something Blogger/Blogspot is a great way to get related links back to your real blog/site.

    The idea being, is that you would post good quality content on your free blog, and link with relative anchor text to your real blog or website in order to push your rankings further.

    You can take it further by creating content on other places such as Squidoo etc, and link to your free blog, real blog, and main site. This will start to really help out.

    Hope that helps.
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    • Profile picture of the author DaleP
      Thanks TheHutz...

      1. Ok I am assuming the idea of the wordpress blog being part of my website is so that google will start noticing continuous fresh content being posted on my website (or word press blog rather) and as a will start indexing my site more frequently? And also possible start indexing a few postings on the wordpress blog will in essence bring people to my site. Do I understand the reason for this wordpress blog correctly? If so...I actually already have an articles section on my website, I add new articles on a weekly basis. Now apparantly this will serve the same purpose as a word press blog, the only diff is that the word press blog will make it a little easier to upload/post content as it is in the form of a blog, whereas my articles i need to upload as separate pages (I dont mind this admin, I am a web developer as it is). Having said this....would a wordpress blog still benefit me over and above my article pages? It seems it will achieve the same thing really?

      2. Ok I see what you mean wiht the blogger/blogspot set up. Basically this will be to purely create one way links to my site. In this case I will most def do so! Just wondering if its going to be worth paying my content writer to write content for this blogspot blog purely to create back links which wont be THAT high PR. The blogspot blog surely will be very low PR and hence the links wont do much....at least it will be a relavant site though!

      Thanks for your input mate!
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      • Profile picture of the author TheHutz
        Originally Posted by DaleP View Post

        Thanks TheHutz...

        1. Ok I am assuming the idea of the wordpress blog being part of my website is so that google will start noticing continuous fresh content being posted on my website (or word press blog rather) and as a will start indexing my site more frequently? And also possible start indexing a few postings on the wordpress blog will in essence bring people to my site. Do I understand the reason for this wordpress blog correctly? If so...I actually already have an articles section on my website, I add new articles on a weekly basis. Now apparantly this will serve the same purpose as a word press blog, the only diff is that the word press blog will make it a little easier to upload/post content as it is in the form of a blog, whereas my articles i need to upload as separate pages (I dont mind this admin, I am a web developer as it is). Having said this....would a wordpress blog still benefit me over and above my article pages? It seems it will achieve the same thing really?
        You're basically spot on - the reason for my suggestion of Wordpress is to make the admin easier. Not only that but there are some great SEO plugins that make sure all your on page SEO factors are nicely done. This will save you a ton of time.

        For instance - out of the box - whatever you title your post, it's a H1 and title tag etc. Your URLs will be SEO friendly etc, so it's really cool as a standard set up.

        You can set up your content guy to post to the blog, time your posts to submit at a set date/time etc. I would recommend using it even if it didn't have the SEO benefits it does.

        Yeah the advantage you have, is it's not complicated for you to do what you currently do with your articles but you would save so much time, even with your current skills.

        That - on top of SEO benefits, is a win win

        Originally Posted by DaleP View Post

        2. Ok I see what you mean wiht the blogger/blogspot set up. Basically this will be to purely create one way links to my site. In this case I will most def do so! Just wondering if its going to be worth paying my content writer to write content for this blogspot blog purely to create back links which wont be THAT high PR. The blogspot blog surely will be very low PR and hence the links wont do much....at least it will be a relavant site though!

        Thanks for your input mate!
        There are a few schools of though on how you go about generating the content on the Blogspot blog.

        Ideal world situation, you would have top quality content on both, but I understand if you go for lesser quality content (PLR articles etc) on this blog, as after all you are doing it for backlinks.

        You could do a summary of your blog post on Blogspot and then link back to the full post on your "real" blog as well.

        When it comes to linking, you need to be careful as they are very clued up about these kind of practices.

        Therefore, what I would suggest, is on the Blogspot blog, link to other places as well in the side bar, in the blog posts etc to mix it up.

        Link to your social media profiles sometimes (Twitter, Facebook etc) - link to affiliate products, just other URLs that arent just your "real" blog or main site.

        Link to other good articles, or include articles from article directories (be sure to keep the resource box intact) - that will help you have content for your Blogspot blog.

        Also, get other places to link to your Blogspot blog - Squidoo, articles, Hubpages, blog comments etc etc.

        Make your Blogspot blog as real and useful as possible as you will get natural traffic to it too. Just don't put your best stuff there. Make the readers want more, so they click through to your money pages.

        To be honest - don't worry about PR. The only indication we have about PR is the Google toolbar which 1) is out of date by a few months usually and 2) PR is not a simple 1-10 number

        Wow - I'm out of breath now!
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        • Profile picture of the author DaleP
          Thanks for all the help dude! Much appreciated.
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          \"Successful, happy and fulfilled people have three things in common: someone to love, something to do, and something to look forward to.\"

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          • Profile picture of the author DaleP
            one more thing...i know this question is similar to 'how long is a piece of string'...but how often to post new content to my blog and website? I am aware that this needs to seem organic in googles eyes.
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            • Profile picture of the author TheHutz
              As long as a piece of string

              To be honest, there is no "set rule" to go by so don't worry about that really.

              What has been suggested - is ideally once a day - especially at the beginning. This starts the search engines crawling you more regularly which is always good (unless you're doing something naughty).

              If you can't manage that - try for about 2-3 times a week. The trick is to be fairly consistent.

              What would be a good touch for your readers would be to have a regular day for a particular topic such as "Foreclosure Wednesday" or something. Your readers will then know what to expect.
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              • Profile picture of the author DaleP
                Cheers mate!
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                \"Successful, happy and fulfilled people have three things in common: someone to love, something to do, and something to look forward to.\"

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