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Infographics Question

by Dentist
13 replies
  • SEO
    • |
I have recently considered using infographics for SEO, however I have a hard-time figuring out what type of content to use. I assume most of the statistics or figures you can find on the internet are somehow copyrighted, and generating the type of information that can be placed on infographics from scratch is too expensive (needs surveys, etc.). Am I missing out on something here? Where and how do you get your content for infographics without copyright risks?
#infographics #question
  • Profile picture of the author yukon
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    Originally Posted by Dentist View Post

    I have recently considered using infographics for SEO, however I have a hard-time figuring out what type of content to use. I assume most of the statistics or figures you can find on the internet are somehow copyrighted, and generating the type of information that can be placed on infographics from scratch is too expensive (needs surveys, etc.). Am I missing out on something here? Where and how do you get your content for infographics without copyright risks?
    You could use silhouettes of images like the example below. The infographic can be simple & still be useful to traffic.

    Get your data from reputable sources like Gov/Edu sites.

    Related link.

    Example,



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    • Profile picture of the author Dentist
      Originally Posted by yukon View Post

      You could use silhouettes of images like the example below. The infographic can be simple & still be useful to traffic.

      Get your data from reputable sources like Gov/Edu sites.

      Related link.

      Example,
      Thanks Yuken,

      Good idea! Nevertheless still coming up with a good idea for infographics takes some good time. Not that I want to avoid the work, but as I approach this infographics idea for SEO more closely, it seems as difficult(time-consuming for a better word) as producing a good video, while I was in the impression that it should be easier. Also, when it comes to good ideas, scaling something becomes harder. Repetitive dumb stuff are easier to outsource.
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  • Profile picture of the author ryan rutan
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    • Profile picture of the author Dentist
      Originally Posted by ryan rutan View Post

      if you write here the details of the info-graphic you need?
      I can help you how to find the info-graphic for your own.
      Let's say I want to create an infographic about dentistry, share it on infographic submission websites link back to a dental practice website, or posting it on a dental practice blog first....
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      • Profile picture of the author serryjw
        Dentistry..Who is your target reader?...Do you want to use it as a lead generation for your end patient? General dentistry or cosmetic?
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        • Profile picture of the author Dentist
          Originally Posted by serryjw View Post

          Dentistry..Who is your target reader?...Do you want to use it as a lead generation for your end patient? General dentistry or cosmetic?
          That was a sample of what I need. I need more than one and for different websites. Let's say for this sample for lead generation for a local dental practice and for general dentistry. Just trying to get a better idea by using a sample...
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          • Profile picture of the author yukon
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            Originally Posted by Dentist View Post

            That was a sample of what I need. I need more than one and for different websites. Let's say for this sample for lead generation for a local dental practice and for general dentistry. Just trying to get a better idea by using a sample...
            It's no different than rewriting an article.

            Search for the keyword + infographic, browse until you see something your interested in & then get the data sources from the footer on the infographic, add your own images, done.

            dentist infographic

            Most infographics simply repurpose existing data.
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          • Profile picture of the author serryjw
            Sorry, No easy answer. It does take some research...Like Yukon said it takes research like writing an article. Take a position on the infographics and one by one Google looking for stats to prove it...the rest is easy to create an attractive infographics.
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  • Profile picture of the author linkassistant
    That's a great question really. If you feel like using data from a reliable source, you can list the data provider in sources at the end of your infographics.

    However, it's also true that you can do without data in your infographics.

    I'm personally really skeptical about infographics as a link building method. It's not that simple to create it: you need idea, design, submission, promotion.

    Yes, there are tools to help you with infographics creation, but even if you make it pretty, it doesn't mean it'll have enough value for those who see it.

    Also, one of Google's recent recommendations regarding infographics is to use nofollow links to show that you're not distributing those to influence your rankings.
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    • Profile picture of the author Dentist
      Originally Posted by linkassistant View Post

      That's a great question really. If you feel like using data from a reliable source, you can list the data provider in sources at the end of your infographics.

      However, it's also true that you can do without data in your infographics.

      I'm personally really skeptical about infographics as a link building method. It's not that simple to create it: you need idea, design, submission, promotion.

      Yes, there are tools to help you with infographics creation, but even if you make it pretty, it doesn't mean it'll have enough value for those who see it.

      Also, one of Google's recent recommendations regarding infographics is to use nofollow links to show that you're not distributing those to influence your rankings.
      In my experience, outsourcing the design part is much easier than outsourcing the creative part. So, good graphic design can be done much less expensive, however for that to happen a very clear idea should be communicated to the designer. That's the hard (time-consuming) part indeed.
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  • Profile picture of the author GGpaul
    Do you guys make infographics from scratch? Or do you use services?
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  • Profile picture of the author garmahis
    It's ok to use someone else' data and stats as soon as you attribute them in your sources (usually in the footer of your infographic).

    You need to verify the data you're using - otherwise it will hurt your brand if it comes out that you're spreading misinformation.

    Here's a couple of not so obvious sources I found very valuable:
    http://www.quora.com
    Wolfram|Alpha: Computational Knowledge Engine

    Shameless plug: If you'd like to get the resources, tools, tips and techniques to create a successful viral infographic, check out this forum thread or Infographic Cheat Sheet webpage.
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  • Profile picture of the author linkbuildr
    You do run the risk of a links penalty for infographic links as well so be careful. I would be wary of putting out an infographic where the topic is covered 100x on blogs, articles and videos already.

    I would suggest you be VERY creative with the topic and contents of it all.
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