Yahoo beat Google!

12 years ago

Yahoo has been in #2 or 3 place for a long time, and close behind Google. I don't think it is anything but an interesting month where Google might be down a bit, and Yahoo is up.

In addition, ComScore (who did this report) still doesn't include the traffic from Tumblr in Yahoo!'s results. Once they do, Yahoo! will be well ahead of Google every month. (Tumblr is in 24th place all on its own I believe).

Yahoo has A LOT of properties out there, many of which get really steady traffic.

Michael

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TZ

12 years ago

Originally Posted by Michael Levanduski

Yahoo has been in #2 or 3 place for a long time, and close behind Google. I don't think it is anything but an interesting month where Google might be down a bit, and Yahoo is up.

In addition, ComScore (who did this report) still doesn't include the traffic from Tumblr in Yahoo!'s results. Once they do, Yahoo! will be well ahead of Google every month. (Tumblr is in 24th place all on its own I believe).

Yahoo has A LOT of properties out there, many of which get really steady traffic.

Michael

Ok. So this report is not just based on their search traffic. We're talking all web properties? I did not know that Yahoo! was actually competing with Google so well. Good to see.

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paulgl 12 years ago

It's not search traffic. It's not mobile. It's not networks of sites.
Most of the free world uses an android phone, youtube, blogspot, etc.

And it's only United States. They've been neck and neck for years.
It fluctuates back and forth. People like me, always skim through yahoo.
I love it. The difference between google and yahoo, is simple. Yahoo's
first page takes you to yahoo pages with the same news as google
news, but google sends you to another site.

What people should really gasp at, is that FB has always been very
distant. A fact lost on most who keep touting FB's billion userbase.

Keep in mind this is only United States, as stated. Yahoo Japan has
nothing to do with "yahoo," and uses google search.

Toss in the fact that google now places ads on various yahoo
pages, and what have you got? Google's hand all over the place.

Google has been smart to target mobile. Something yahoo has
no way of doing by itself.

Nobody seemed to ever mention google being second in 2011 and previous
years...

I love yahoo. But it's a different animal than google.com.

Paul
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apnavarun

12 years ago

I also like yahoo, not for search but news stuff. I am used to google search, don't know why? Yahoo search results sucks.

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yukon

Banned 12 years ago

I wouldn't mind having Googles problems.

Yahoo rose 2.2 percent to $27.66 at 9:54 a.m. in New York, while Google increased less than 1 percent to $870.50.

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svetod

12 years ago

It's good to see some competition over here! We don't want monopoly.

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Alex Blades

12 years ago

Seems like Yahoo is on the up and up. They have gotten more traffic than Google in the month of July. Google is still king, but 197 million unique visitors a month is nothing to sneeze at.

All the talk about Penguin this, and Panda that, and Yahoo is still easy as heck to rank in the top 3. Also Adcenter is way more relaxed than Adwords...

I love Google, even after they slapped my sites, but maybe it's time we give Yahoo alot more attention than we have been giving it

Google overtaken by Yahoo! in US website visitors for first time in two years | Technology | The Guardian

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Joe Crosbie

12 years ago

There's a lot of sense in what you are saying!

I know I have neglected Yahoo in the past.. I blame Google for being so prominent in the SEO world, very few talk about Yahoo.

Great post! You've got me thinking

Joe Crosbie

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Alex Blades

12 years ago

Originally Posted by Joe Crosbie

There's a lot of sense in what you are saying!

I know I have neglected Yahoo in the past.. I blame Google for being so prominent in the SEO world, very few talk about Yahoo.

Great post! You've got me thinking

Joe Crosbie

I am the same way. The little sales that trickle in from my affiliate sites, come from Yahoo, post Penguin update. I never intended to rank them on Yahoo/Bing yet they rank on top.

I think I will give Yahoo another look myself

Very true but not many people would consider Yahoo for pulling traffic even though it is still one of the top .... We are so much dependant on Google that Yahoo gets very less attention...

Google taught me the hard way, not to depend on Google. EMD's still work on Yahoo/Bing and can rank on top with out any backlinks. I've neglected Yahoo/Bing long enough.

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Joe Crosbie

12 years ago

Originally Posted by Alex Blades

I am the same way. The little sales that trickle in from my affiliate sites, come from Yahoo, post Penguin update. I never intended to rank them on Yahoo/Bing yet they rank on top.

I think I will give Yahoo another look myself

We've clearly been missing out big time here haha

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Big Kahuna SEO 12 years ago

I'll have to leave the Yahoo traffic to you then... For almost ALL of my sites, Google provides 10 times (literally) the traffic then does Yahoo. And, that's with my sites ranking HIGHER on yahoo than google. For me, my focus remains the Big G until the traffic numbers change.
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datingworld 12 years ago

All the talk about Penguin this, and Panda that, and Yahoo is still easy as heck to rank in the top 3. Also Adcenter is way more relaxed than Adwords...

Very true but not many people would consider Yahoo for pulling traffic even though it is still one of the top .... We are so much dependant on Google that Yahoo gets very less attention...
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Lewis T

12 years ago

What did they expect, they slapped everyone up now they're probably going to suffer losses. It's their fault and I don't feel sorry for them, they've ruined a a few (not many) businesses which couldn't recover so quickly.

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Alex Blades

12 years ago

Originally Posted by Lewis T

What did they expect, they slapped everyone up now they're probably going to suffer losses. It's their fault and I don't feel sorry for them, they've ruined a a few (not many) businesses which couldn't recover so quickly.

Google still dominates the market, so they didn't shoot themselves in the foot or anything. All they did was put the ball in our court, it is up to us to make our next move (which is to find other traffic sources)

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Lewis T

12 years ago

Originally Posted by Alex Blades

Google still dominates the market, so they didn't shoot themselves in the foot or anything. All they did was put the ball in our court, it is up to us to make our next move (which is to find other traffic sources)

That's true, at least Yahoo provides real live support unlike Google which is dominated by automated responses and huge delays. They tend to like to dictate what goes on unlike Yahoo.

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paulgl 12 years ago

That stat about yahoo beating google for visitors had nothing
to do with search. Yahoo has no search. It's bing. I like
yahoo. I peruse the stuff daily. Good stuff. But I seldom,
if ever, search using yahoo. Not sure why people do not
realize that this game of visitors has been back and forth for
years. Yahoo, just 2 years ago, regularly beat google. And
these stats are ONLY United States, not worldwide. Nor do
they include stuff like youtube...or mobile. Every android user
uses google as default. And google maps? Man is there even
another "maps"?

Besides, what would you expect when a former google exec
takes over yahoo? Oh I know. Getting google to place ads
on yahoo and trying desparately to ditch bing...that is what
yahoo salivates for. A slice of the google pie...and google wants
that just as bad...stay tuned...

Paul
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Justin Says

12 years ago

In unique visitors for last month...

How crazy is that? I would have never expected that..

Source: Yahoo beats Google to the top spot for US web traffic - NBC News.com

Now this doesn't count people using mobile devices.. which I really think is a huge impact on the results, but on the PC I would have never guessed Yahoo to top Google in any shape or form.

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Long Beach Nathan

12 years ago

That's incredible. I wonder if there's anything more to this though that we don't know that may be causing this to happen.

Edit: It could be due to all the interlinking to the news on the Yahoo! home page.

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Justin Says

12 years ago

Originally Posted by Long Beach Nathan

That's incredible. I wonder if there's anything more to this though that we don't know that may be causing this to happen.

Edit: It could be due to all the interlinking to the news on the Yahoo! home page.

I would like to share that the results are from "unique visitors" and not "page views".

Originally Posted by SocialMediaOwls

I'm sure this is because they opened up all those old yahoo account names that had been in limbo for years. They sent an email out to all users telling them they could get old accounts that had been deactivated.

Check back next month and see how "big" their uniques are.... I'm sure they will slump as usual

That's definitely a possibility. If that is the case and they sent out the emails last month we're bound to see a still high unique count next month. I'd be more interested in checking the month after.

I know a lot of people on the WF talk about how Google dominates... but really when it comes down to it, they deserve a lot of credit for everything that they have been doing over the last few years.

Even so.. I'm sad to see certain services go and I'm betting these also have a huge play in the search quantity..

Ie... Google Reader

and it even seems like Google Feedburner isn't getting any attention and could result in it disappearing.

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Brandon Tanner

12 years ago

That article is a bit misleading. Judging from the way that other major news sources presented that story, it's not that Yahoo.com is beating Google.com, but that the traffic from all of Yahoo's websites combined is beating the traffic from all of Google's websites combined. Which simply means that Yahoo has a greater number of (popular) web properties than Google.

If you're simply comparing Google.com to Yahoo.com, then Google is still on top (at least according to Alexa, Compete, etc).

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Justin Says

12 years ago

Originally Posted by Brandon Tanner

That article is a bit misleading. Judging from the way that other major news sources presented that story, it's not that Yahoo.com is beating Google.com, but that the traffic from all of Yahoo's websites combined is beating the traffic from all of Google's websites combined. Which simply means that Yahoo has a greater number of (popular) web properties than Google.

If you're simply comparing Google.com to Yahoo.com, then Google is still on top (at least according to Alexa, Compete, etc).

Eh, ya can't really trust much of what Alexa has to say. I see way different private software results than what Alexa is sharing on my own sites. For example I have one site which receives a massive amount of traffic and yet another one of my sites that receives far less has a lower search rank..

And I wasn't specifically stating that Yahoo.com itself was being Google.com, I said "Yahoo beat Google". Even overall that's pretty kick-ass!

And 80% in increase in shares from last year is even more interesting...

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Brandon Tanner 12 years ago

Originally Posted by Justin Says

Eh, ya can't really trust much of what Alexa has to say.

If you're after "real numbers", then I would definitely agree with you, since Alexa can only measure stats from people that have their toolbar installed. For overall "trends" for popular websites, I think it's a pretty useful indicator. For sites that aren't that popular, I don't think it's very accurate.

Judging from my own site's stats (in several various niches), Google still sends me a much higher percentage of traffic than Yahoo or MSN/Bing. Not that I really care, as the vast majority of my traffic comes from non-SEO sources these days.

I do think that Google is starting to face a lot more competition than they did even just a handful of years ago. Which, IMO, is a very good thing.

Who knows... maybe one day they will have so much competition from other search providers, that they will be forced to start showing relevant search results again!
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kupang 12 years ago

I never expected this... but internet can make any website like a wheel sometimes at the top, sometime at the bottom or in the between.
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JohnE

12 years ago

I think a lot of folks have Yahoo (or Yahoo's home page) set as their web browser's home page; one reason for that is to catch up on the latest news as soon as they launch their browser. Surprisingly enough, Google's home page remains a blank canvas with a search box.

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MatthewM

12 years ago

Originally Posted by JohnE

I think a lot of folks have Yahoo (or Yahoo's home page) set as their web browser's home page; one reason for that is to catch up on the latest news as soon as they launch their browser. Surprisingly enough, Google's home page remains a blank canvas with a search box.

This is exactly the reason I have yahoo as my starting page. I do a lot of current event marketing and like to get access to the latest news as soon as I open my web browsers. However I do search with google 99% of the time. I guess if I wasn't an internet marketer I probably would end up doing my web searches from within yahoo homepage.

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Justin Says

12 years ago

Originally Posted by MatthewM

This is exactly the reason I have yahoo as my starting page. I do a lot of current event marketing and like to get access to the latest news as soon as I open my web browsers. However I do search with google 99% of the time. I guess if I wasn't an internet marketer I probably would end up doing my web searches from within yahoo homepage.

Ya know.. now that I think about it, it also probably has a lot to do with some of the recent changes in Yahoo's design. They're trying to be more hip and modern with their style.

I mean... Yahoo Answers looks completely different today than it did a few months ago.

And the purple accent colors make me think of Justin Bieber and other pop stars using the color purple in their outfits.. it might sound unrelated, but hey the color purple definitely caught on as a universal color instead of "just for girls".

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SocialMediaOwls 12 years ago

I'm sure this is because they opened up all those old yahoo account names that had been in limbo for years. They sent an email out to all users telling them they could get old accounts that had been deactivated.

Check back next month and see how "big" their uniques are.... I'm sure they will slump as usual
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Rod Cortez 12 years ago

Hmmm....Yahoo has been quietly investing money into "product placement". I noticed in a few movies recently that the search engine people were using in the movie was Yahoo, which I thought was odd, because most people I know use Google first.

RoD
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Chris Chicas 12 years ago

I really hope this is the tipping point and changes the main ground that Google has dominated - all too often too aggressively towards small businesses.

It's time for a change. I'll start using Yahoo more often
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Danny Cutts

12 years ago

Fingers crossed :-) lets level out this playingfield :-)

Danny

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Rhino08

12 years ago

Originally Posted by Danny Cutts

Fingers crossed :-) lets level out this playingfield :-)

Danny

Danny is right . This may have something to do with the new woman Melisa at the top of Yahoo, she used to work at the Big G.

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MikeFriedman

12 years ago

Originally Posted by Utube Beast

I was pleasantly surprised myself, but had mobile searches been taken into account considering that Google own Android then the results would have been drastically different IMO.

You missed the point of the article. This has nothing to do with search engine traffic. Yahoo still trails drastically in that.

This is just traffic results among all the properties of Yahoo (and there are a ton of them) versus all the properties of Google (also quite a few).

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vishwa 12 years ago

Yes! It is true that there are so many users who can show there attention to yahoo compared to Google. Let see what happens in future.
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LilBlackDress

12 years ago

Originally Posted by Justin Says

In unique visitors for last month...

How crazy is that? I would have never expected that..

Source: Yahoo beats Google to the top spot for US web traffic - NBC News.com

Now this doesn't count people using mobile devices.. which I really think is a huge impact on the results, but on the PC I would have never guessed Yahoo to top Google in any shape or form.

Happy Dance!

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A S M 12 years ago

I didnt read the article but I can swear a few days ago i read somewhere that last month yahoo's total unique visitors beat the amount of total PPC visitors google had. Or something similar to that.

Aris
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Utube Beast

12 years ago

I was pleasantly surprised myself, but had mobile searches been taken into account considering that Google own Android then the results would have been drastically different IMO.

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Justin Says

12 years ago

Originally Posted by Utube Beast

I was pleasantly surprised myself, but had mobile searches been taken into account considering that Google own Android then the results would have been drastically different IMO.

Also even more interesting would be if they had included iPhone results, which also use the Google search browser and (at least on my phone) used Google Maps, etc.

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GforceSage 12 years ago

Lot's of people use MSN as a homepage to get breaking national news. It is popular and safe for the workplace. I know, since I walk by hundreds of computers when I visit a work site. Many people use different computers and do not stay signed in for security reasons. MSN recently decided to make visitors log-in to see the MSN news page ....BIG MISTAKE.

People are often lazy and in a hurry to check out a breaking news story, Yahoo has been a benefactor in MSN's poor decision since Yahoo has a similar news page that you can still get to without logging in and has probably experienced a sharp rise in visitors, who in turn are most likely entering their search info on Yahoo since they are already there and this may be part of what has dug into Google's traffic.

* UPDATE : I just entered msn.com into my browser and the news page now comes up again without asking me to log-in. MSN probably noticed the drop in visitors and returned to the way it was.
Now let's see if Google's traffic goes back up again.
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research

12 years ago

Originally Posted by Justin Says

In unique visitors for last month...

How crazy is that? I would have never expected that..

Source: Yahoo beats Google to the top spot for US web traffic - NBC News.com

Now this doesn't count people using mobile devices.. which I really think is a huge impact on the results, but on the PC I would have never guessed Yahoo to top Google in any shape or form.

Oh My Gosh . . .

I really hope this does not mean that folks are going to flock to Yahoo.

Whatever next . . .

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Moneymaker2012

12 years ago

It's top news now, it appeared on CNN too. It might be a new era for Yahoo. Now where does the Bing stands?

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johnben1444

12 years ago

I'm not surprised when Google is always detecting an usual traffic coming from my system when there is none.

Yahoo and Bing has almost turned to my search partners.

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chris_87

12 years ago

Speaking of Yahoo beating Google, has anyone experienced this issue: ranked in the top 3 for the keywords you want in google, but in yahoo/bing you are on the 2nd or 3rd page.

I guess it just takes a long time for yahoo to update their algorithm?

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paulgl

12 years ago

Originally Posted by chris_87

Speaking of Yahoo beating Google, has anyone experienced this issue: ranked in the top 3 for the keywords you want in google, but in yahoo/bing you are on the 2nd or 3rd page.

I guess it just takes a long time for yahoo to update their algorithm?

Yahoo does not have an algorithm.

This whole thread is kind of corny, and full of non-information.

What would be news is if yahoo/bing beat google in search. Not even
close.

I can't understand why people don't get the facts. This had nothing to
do with people using google search, android, youtube, blogger, gmail, or
any other such rot. It's about visitors.

I've said it so many times. Yahoo regularly beats google...if you would just
look at the last 13 years....they fluctuate!

But it's got nothing to do with SEARCH!!!!!!!!!! And yet, over and over,
people keep talking search. Yahoo has no search. It's bing. And bing
sucks. Big time.

Oh and people ignore the fact that this is UNITED STATES data, not
the world. But sadly, people do not actually read or analyze much. Just
a headline..."yahoo beats google" and ignore the rest of the story.

Listen folks. FB does not beat google. And yet, people have never
ever pointed that out. That just does not make the news. I'd be more
shocked if I did not know it, that FB can't even beat yahoo.

Paul

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dcary13

12 years ago

You can explain here100 times that we do not talk about the SERPS but about yahoo as (news) portal - people here will not listen.

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BarbaraGalle

12 years ago

Eternal rivals.

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SoCal Digital

12 years ago

I understand that this isn't related to search but I would love it if Yahoo and Bing took up more of the market share from Google.

Then internet marketing and SEO providers will have 3 search engines to report on instead of just relying on Google. It would be a very positive thing in the SEO world for healthy competition

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paulgl

12 years ago

Originally Posted by SoCal Digital

I understand that this isn't related to search but I would love it if Yahoo and Bing took up more of the market share from Google.

Then internet marketing and SEO providers will have 3 search engines to report on instead of just relying on Google. It would be a very positive thing in the SEO world for healthy competition

Maybe you haven't heard...
....yahoo has no search.
....The world has other search engines. Baidu, for one.

Why would the SEO world want any "competition"? The gurus can barely
keep up with one...

You can't choose to target bing over google, or vice versa. That makes
absolutely no sense, and I laugh every time I hear...

"I'm gonna ditch google and target bing!"

Paul

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zenichanin

12 years ago

Originally Posted by SoCal Digital

I understand that this isn't related to search but I would love it if Yahoo and Bing took up more of the market share from Google.

Then internet marketing and SEO providers will have 3 search engines to report on instead of just relying on Google. It would be a very positive thing in the SEO world for healthy competition

But none of those other search engines fight spam and illegitimate websites as much as Google.

In my experience, even Ask.com returns more relevant search results than Yahoo and Bing.

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yukon

Banned 12 years ago

Did you guys hear? Yahoo beat Google.

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Yahoo beat Google!

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