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Longtail domains and how to market them

by davidmich
3 replies
  • SEO
    • |
Hey guys,

Side note* First time poster here, although I've been following this forum since 2008. This forum has some of the most motivational, smart people I've come across the internet, so thank you all*

I decided to pursue the longtail domain game and bought myself a domain that gets a relatively large search volume. The problem is, my domain is a simple how-to that is specific to helping people achieve their goal. For example, the domain "howtomakeglutenfreegarlicbread.com" is very specific-

You can put up one page that describes exactly that, and help people get their answer, but as much as this helps people, there is simply not much more info to put up unless it's unrelated. This begs my question-

Using the above example, is it kosher to have the website "howtomakeglutenfreegarlicbread.com" and make it a website about making all different types of breads? Or is this deceptive marketing, not to mention the name may confuse people?

My other thought is to have this high-volume domain redirect to a lesser volume domain name that is more broad, but If I'm not mistaken Google will penalize this. Any input on how to market this?
#domains #longtail #market
  • Profile picture of the author Alexa Smith
    Banned
    Hi, and welcome to the Warrior Forum.

    I thought from your title that you were asking about domaining (i.e. the marketing and selling of domain-names). But now I honestly don't know ...

    Originally Posted by davidmich View Post

    For example, the domain "howtomakeglutenfreegarlicbread.com" is very specific
    It is. And not the most concise domain-name in the world, either, it could be said.

    Originally Posted by davidmich View Post

    You can put up one page that describes exactly that, and help people get their answer, but as much as this helps people, there is simply not much more info to put up unless it's unrelated.
    I think there's quite a bit more related information you can put up, actually, in this case: gluten-free garlic croutons and the soups they're served with (and recipes for the best French onion soups); gluten-free garlic pizza-bases with various different types of crusts; gluten-free garlic bread accompaniments to the various kinds of mezzedes and tapas with which they're served (and why and how) and that's without even pausing for thought (or for breath). There may not be a lot of "identical" content, but there's surely plenty of "related" content available? After all, man cannot live on gluten-free garlic bread alone?

    Originally Posted by davidmich View Post

    Using the above example, is it kosher to have the website "howtomakeglutenfreegarlicbread.com" and make it a website about making all different types of breads?
    Yes, but given that url (I realize this is only an example and not your actual domain), you'd perhaps want "How to make gluten-free garlic bread" on the home page and rest linked to on other pages?

    Originally Posted by davidmich View Post

    Or is this deceptive marketing, not to mention the name may confuse people?
    Nothing deceptive about it. The name may (almost certainly will) put off people who were looking for the information on your other pages, which isn't about how to make gluten-free garlic bread, though, but this was the price you paid for the specificity you wanted in the url.

    It's perhaps a less important question now, anyway, as the "SEO premium" for exact-match domains isn't what it was.

    And technically, some sorts of gluten-free garlic bread are more kosher than others, anyway, and during Passover some people can probably make only the unleavened kind anyway, known in some circles as gluten-free garlic matzos?

    Originally Posted by davidmich View Post

    My other thought is to have this high-volume domain redirect to a lesser volume domain name that is more broad, but If I'm not mistaken Google will penalize this.
    Sorry, I don't know what a "high-volume domain redirect" is.

    Originally Posted by davidmich View Post

    Any input on how to market this?
    Do you mean that you've bought the domain intending to put up a little site on it and then re-sell it? Or when you say "market" it, do you mean "to generate traffic to it"? Apologies if I sound "nitpicky" about the question, but they're two totally different issues, and I genuinely don't know which you're asking about ... and you're going to get more helpful replies (even if not such facetious ones as mine) if you could clarify a little bit? :confused:

    If you've bought it because it's such a precisely targeted EMD, then you're presumably thinking mostly, or at least partly, of SEO traffic (I admit this wouldn't be my choice)?
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    • Profile picture of the author Kevin Maguire
      Originally Posted by Alexa Smith View Post

      I think there's quite a bit more related information you can put up, actually, in this case: gluten-free garlic croutons and the soups they're served with (and recipes for the best French onion soups); gluten-free garlic pizza-bases with various different types of crusts; gluten-free garlic bread accompaniments to the various kinds of mezzedes and tapas with which they're served (and why and how) and that's without even pausing for thought (or for breath). There may not be a lot of "identical" content, but there's surely plenty of "related" content available? After all, man cannot live on gluten-free garlic bread alone?
      Hungry Alexa?
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    • Profile picture of the author davidmich
      Originally Posted by Alexa Smith View Post

      Hi, and welcome to the Warrior Forum.

      I thought from your title that you were asking about domaining (i.e. the marketing and selling of domain-names). But now I honestly don't know ...



      It is. And not the most concise domain-name in the world, either, it could be said.



      I think there's quite a bit more related information you can put up, actually, in this case: gluten-free garlic croutons and the soups they're served with (and recipes for the best French onion soups); gluten-free garlic pizza-bases with various different types of crusts; gluten-free garlic bread accompaniments to the various kinds of mezzedes and tapas with which they're served (and why and how) and that's without even pausing for thought (or for breath). There may not be a lot of "identical" content, but there's surely plenty of "related" content available? After all, man cannot live on gluten-free garlic bread alone?



      Yes, but given that url (I realize this is only an example and not your actual domain), you'd perhaps want "How to make gluten-free garlic bread" on the home page and rest linked to on other pages?



      Nothing deceptive about it. The name may (almost certainly will) put off people who were looking for the information on your other pages, which isn't about how to make gluten-free garlic bread, though, but this was the price you paid for the specificity you wanted in the url.

      It's perhaps a less important question now, anyway, as the "SEO premium" for exact-match domains isn't what it was.

      And technically, some sorts of gluten-free garlic bread are more kosher than others, anyway, and during Passover some people can probably make only the unleavened kind anyway, known in some circles as gluten-free garlic matzos?



      Sorry, I don't know what a "high-volume domain redirect" is.



      Do you mean that you've bought the domain intending to put up a little site on it and then re-sell it? Or when you say "market" it, do you mean "to generate traffic to it"? Apologies if I sound "nitpicky" about the question, but they're two totally different issues, and I genuinely don't know which you're asking about ... and you're going to get more helpful replies (even if not such facetious ones as mine) if you could clarify a little bit? :confused:

      If you've bought it because it's such a precisely targeted EMD, then you're presumably thinking mostly, or at least partly, of SEO traffic (I admit this wouldn't be my choice)?
      Sorry for my tricky phrasing... I guess it's because of my [terrible] attempt to sound like I'm "in the know" 'round these parts. My longtail domain name already has the traffic searching for it each month (a few tens of thousands searching for my exact term). The problem is, I bought the domain and now I'm scratching my head wondering what avenue I should pursue to monetize on that traffic. I'm looking to provide a legitimate source of information for people, and I have no problem putting in the work to get there, but like you said- I realized I may be putting some people off with my domain name. So again, I'm wondering if I should put a redirect page up for this highly searched term so people can be sent to my other website which will cover many gluten-free recipes.
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