Anyone Need Help with PPC?
- SEO |
Hi all, if you have a question about PPC, please post it below and I will do my best to answer. Here are some of the questions and answers:
Who am I helping?
I've done a lot of learning when it comes to PPC so if you have a question at any level, let me know and I will do my best to get you an answer, however most of these questions are on the newbie to intermediate level.
Longtail Keywords:
Sometimes long tail keywords don't get a lot of traffic. They are more specific, but get a lot less searches. If you find a keyword with few competitors it might be that the search term is just searched too little to make it effective.
Doing Polls for CPA offers:
I have done great with polls for CPA offers and I definitely recommend ppc coach, check out my PPC Journey link to read a review. The scripts and the forum there are the best for the poll method.
About Landing Pages:
There are a lot of different landing pages you can try to use to send PPC traffic to, I recommend direct linking first, and finding out what your competitors use for their campaigns. Chances are they are using landing pages that work for the niche. Use the time machine tool in the free part of keywordspy to see if they have been running their campaigns long. If they have, copy what kind of page they have, with no plagarism of course.
About Optin Forms:
I have not done a lot of lead collecting with PPC, but intend to start. I think it is a great way to build a list while making money. My main problem has been email marketing, I always fell behind a little there. So yes if you can build a list with PPC first in a niche, then offer the CPA offer, great idea, go for it. Just be ready to lose some people who won't want to optin.
Keywords:
One word keywords are very broad, and usually very expensive because they can get so much traffic and a lot of people don't know better to not bid on them. The example below was employment for an employment website. I would try to bid on search terms that are still getting a good deal of traffic, but don't cost nearly as much. I tend to stick to 2 and 3 word keywords, anything longer doesnt seem to get enough traffic. Check the keyword tools to see what keywords are getting a lot of searches in your niche, target the ones with a lot of searches and lower CPC. As a rule you also need a Beautiful negative keyword list.
Step by Step Campaign:
I am running a series on this in My PPC Journey, you can see a new post to it this afternoon.
Linking to the Order Page:
If you are so great at preselling that you feel the merchant page is killing your conversions you can link to their order page. The best thing to do is to try it and see. One of the biggest things you have to know about PPC is to test test test.
Your Website:
Have your landing page on a website, make sure you have the About us, contact us, privacy, terms, etc pages. Google wants to see a website that is constantly growing, so you want to add new content regularly. Now this doesnt mean you have to start with this. What I do is direct link, then build a lander, if all goes well, I build a whole niche site around it.
Direct Linking:
You can direct link still, the rule is that you can not direct link while another affiliate is doing it on the same keyword. This is my own rule, generally you can do this, but only one affiliates ad will show at a time, which in my opinion I feel like I shouldn't bother, I don't get the correct information for my data that helps me decide if a keyword is actually profitable.
However you can get around this short term. I use a redirect mask script for this, it works for the first couple of days usually which gives me an idea on how well the campaign will do.*
*Specifically this is something I have done, however it is against Google rules, and you could get some trouble from having your ads pulled, to warning emails, or even termination depending on your account history. While I have been able to do it for up to a couple of days, proceed at your own risk.
Yahoo Accounts:
To be able to upload campaigns and such quickly you need a Gold account, call Yahoo and convince them your account is going to be so large that you need this feature. If one person says no, try another. Other than that you can send them the campaign to upload for you.
Quality Score:
For every campaign you get a quality score before you even launch. It is based on other competitors experiences and your own history with QS. An example below talks about a 10/10 QS while not even being related to the niche. I can't explain that, I wouldn't think it would last too long, but Google is ever changing.
More on QS:
Usually you need a keyword that pertains to your campaign, ad and landing page. They all need to be related. This will get you the highest QS.
Buying a domain for redirecting to the vendor page:
As long as you use the correct script you can do this. I have even used sub domains for this.
Other PPC Engines to Use:
I have never used MSN, but I do and have used Yahoo, it is slower, which I hate, but still works. I love Google, but Yahoo is a good alternative.
Clickbank Gravity:
I usually stick with something at 30 and less than 100, seems to have fewer competitors. However it depends on the niche, if something else in the same niche is doing HUGE with the same keywords, that is a lot of competition.
CPC vs. CPM:
cost per click is when you are paying for each click seperately. CPM is when you pay for 1000 impressions of your ad. You have to compare your ads and see what is more cost effective.
Tidy Up Your Accounts:
In both search and content I put 1 keyword per adgroup, and 2 ads. I have just started doing this for content. If you have a new account there are restrictions on your account, something like 100 adgroups per campaign or something like that, so you need to split things up. You don't want a list of keywords that is too large to manage. By the way, the search and content campaigns are completely separate, never altogether in one campaign.
CPC:
This is closely related to your QS and CTR, on search you need a CTR of 1-2% minimum and on content .05% is good. If you have anything lower your CPC is almost certainly going to go up.
Taking Campaign from Search to Content:
An example was where he turned off search and turned on Content. I dont know why you would do this, it is NOT a good idea, but he did it and the campaign stopped running. There could be a lot of reasons why. Mostly I am thinking it can take up to 4 days for a content network campaign to start.
Here is a quick way on how I start a campaign:
Take the landing page you are targetting over to the google keyword tool, to see what keywords google thinks your site is about.
Once you know use those keywords to plug back into the tool and see what else you can come up with, I love the second part of the list that shows other related searches. Get your list between 50-100 different keywords long.
Take those keywords and set up a campaign, phrase match, 2 ads each keyword. 1 keyword per ad group.
Now watch and tweak. I would do at least $10 a day in budget. Now depending on the niche you might need to increase that, do more creative keyword research, or
use fewer keywords. Really depends on the CPC you are trying for.
You want to get a good CTR to start with, then start tweaking from there. Do NOT choose keywords that are too basic or broad, narrow it down to get better results.
I obviously cant teach everything there is to know about PPC in this post, but, this should get you started without losing your shirt.
Exporting a Campaign:
If you want to send me a campaign I can tell you what I think is wrong with it. For exporting a campaign you need Adwords Editor, download it for free and send me the campaign to marywgreen gmail.com
LPGen:
landing page generator is a script that puts keywords throughout your site based on the search term someone uses from Google. this is suppose to increase your QS. I find that theme based landing pages work just as well and think Google is catching onto this script insertion of keywords.
How Long it Takes to Get Started:
I have always seen my ads go live within hours on Google. I could look at the campaign in question and give my opinion.
Clickbank Keywords:
Bid on the benefit keywords, put the benefits in your ads. I bid on review keywords too, but those arent always the most money making keywords because people arent yet sure what they want, it can work though, if they are at that point of the buying process. I hardly ever use product name + review though, because most clickbank product names don't get enough searches to make it worth. Some do, not all.
Favorite Keyword Tools:
Google Keyword tool and free wordtracker.
I have about 5 more questions to post the answers to here, but any new questions can just be posted, all will be answered here.
Here is a link to the post in pdf form so far
http://ppcmom.com/post622.pdf
Who am I helping?
I've done a lot of learning when it comes to PPC so if you have a question at any level, let me know and I will do my best to get you an answer, however most of these questions are on the newbie to intermediate level.
Longtail Keywords:
Sometimes long tail keywords don't get a lot of traffic. They are more specific, but get a lot less searches. If you find a keyword with few competitors it might be that the search term is just searched too little to make it effective.
Doing Polls for CPA offers:
I have done great with polls for CPA offers and I definitely recommend ppc coach, check out my PPC Journey link to read a review. The scripts and the forum there are the best for the poll method.
About Landing Pages:
There are a lot of different landing pages you can try to use to send PPC traffic to, I recommend direct linking first, and finding out what your competitors use for their campaigns. Chances are they are using landing pages that work for the niche. Use the time machine tool in the free part of keywordspy to see if they have been running their campaigns long. If they have, copy what kind of page they have, with no plagarism of course.
About Optin Forms:
I have not done a lot of lead collecting with PPC, but intend to start. I think it is a great way to build a list while making money. My main problem has been email marketing, I always fell behind a little there. So yes if you can build a list with PPC first in a niche, then offer the CPA offer, great idea, go for it. Just be ready to lose some people who won't want to optin.
Keywords:
One word keywords are very broad, and usually very expensive because they can get so much traffic and a lot of people don't know better to not bid on them. The example below was employment for an employment website. I would try to bid on search terms that are still getting a good deal of traffic, but don't cost nearly as much. I tend to stick to 2 and 3 word keywords, anything longer doesnt seem to get enough traffic. Check the keyword tools to see what keywords are getting a lot of searches in your niche, target the ones with a lot of searches and lower CPC. As a rule you also need a Beautiful negative keyword list.
Step by Step Campaign:
I am running a series on this in My PPC Journey, you can see a new post to it this afternoon.
Linking to the Order Page:
If you are so great at preselling that you feel the merchant page is killing your conversions you can link to their order page. The best thing to do is to try it and see. One of the biggest things you have to know about PPC is to test test test.
Your Website:
Have your landing page on a website, make sure you have the About us, contact us, privacy, terms, etc pages. Google wants to see a website that is constantly growing, so you want to add new content regularly. Now this doesnt mean you have to start with this. What I do is direct link, then build a lander, if all goes well, I build a whole niche site around it.
Direct Linking:
You can direct link still, the rule is that you can not direct link while another affiliate is doing it on the same keyword. This is my own rule, generally you can do this, but only one affiliates ad will show at a time, which in my opinion I feel like I shouldn't bother, I don't get the correct information for my data that helps me decide if a keyword is actually profitable.
However you can get around this short term. I use a redirect mask script for this, it works for the first couple of days usually which gives me an idea on how well the campaign will do.*
*Specifically this is something I have done, however it is against Google rules, and you could get some trouble from having your ads pulled, to warning emails, or even termination depending on your account history. While I have been able to do it for up to a couple of days, proceed at your own risk.
Yahoo Accounts:
To be able to upload campaigns and such quickly you need a Gold account, call Yahoo and convince them your account is going to be so large that you need this feature. If one person says no, try another. Other than that you can send them the campaign to upload for you.
Quality Score:
For every campaign you get a quality score before you even launch. It is based on other competitors experiences and your own history with QS. An example below talks about a 10/10 QS while not even being related to the niche. I can't explain that, I wouldn't think it would last too long, but Google is ever changing.
More on QS:
Usually you need a keyword that pertains to your campaign, ad and landing page. They all need to be related. This will get you the highest QS.
Buying a domain for redirecting to the vendor page:
As long as you use the correct script you can do this. I have even used sub domains for this.
Other PPC Engines to Use:
I have never used MSN, but I do and have used Yahoo, it is slower, which I hate, but still works. I love Google, but Yahoo is a good alternative.
Clickbank Gravity:
I usually stick with something at 30 and less than 100, seems to have fewer competitors. However it depends on the niche, if something else in the same niche is doing HUGE with the same keywords, that is a lot of competition.
CPC vs. CPM:
cost per click is when you are paying for each click seperately. CPM is when you pay for 1000 impressions of your ad. You have to compare your ads and see what is more cost effective.
Tidy Up Your Accounts:
In both search and content I put 1 keyword per adgroup, and 2 ads. I have just started doing this for content. If you have a new account there are restrictions on your account, something like 100 adgroups per campaign or something like that, so you need to split things up. You don't want a list of keywords that is too large to manage. By the way, the search and content campaigns are completely separate, never altogether in one campaign.
CPC:
This is closely related to your QS and CTR, on search you need a CTR of 1-2% minimum and on content .05% is good. If you have anything lower your CPC is almost certainly going to go up.
Taking Campaign from Search to Content:
An example was where he turned off search and turned on Content. I dont know why you would do this, it is NOT a good idea, but he did it and the campaign stopped running. There could be a lot of reasons why. Mostly I am thinking it can take up to 4 days for a content network campaign to start.
Here is a quick way on how I start a campaign:
Take the landing page you are targetting over to the google keyword tool, to see what keywords google thinks your site is about.
Once you know use those keywords to plug back into the tool and see what else you can come up with, I love the second part of the list that shows other related searches. Get your list between 50-100 different keywords long.
Take those keywords and set up a campaign, phrase match, 2 ads each keyword. 1 keyword per ad group.
Now watch and tweak. I would do at least $10 a day in budget. Now depending on the niche you might need to increase that, do more creative keyword research, or
use fewer keywords. Really depends on the CPC you are trying for.
You want to get a good CTR to start with, then start tweaking from there. Do NOT choose keywords that are too basic or broad, narrow it down to get better results.
I obviously cant teach everything there is to know about PPC in this post, but, this should get you started without losing your shirt.
Exporting a Campaign:
If you want to send me a campaign I can tell you what I think is wrong with it. For exporting a campaign you need Adwords Editor, download it for free and send me the campaign to marywgreen gmail.com
LPGen:
landing page generator is a script that puts keywords throughout your site based on the search term someone uses from Google. this is suppose to increase your QS. I find that theme based landing pages work just as well and think Google is catching onto this script insertion of keywords.
How Long it Takes to Get Started:
I have always seen my ads go live within hours on Google. I could look at the campaign in question and give my opinion.
Clickbank Keywords:
Bid on the benefit keywords, put the benefits in your ads. I bid on review keywords too, but those arent always the most money making keywords because people arent yet sure what they want, it can work though, if they are at that point of the buying process. I hardly ever use product name + review though, because most clickbank product names don't get enough searches to make it worth. Some do, not all.
Favorite Keyword Tools:
Google Keyword tool and free wordtracker.
I have about 5 more questions to post the answers to here, but any new questions can just be posted, all will be answered here.
Here is a link to the post in pdf form so far
http://ppcmom.com/post622.pdf
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com
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