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How does Google determine what a quality website is?

by bbrian017
11 replies
  • SEO
    • |
I own a website for bloggers, Blog Engage / Popular Blogs

I'm trying to decide what a good quality link is and what a poor quality link is.

Does Google take anything into consideration when judging poor and high quality links?

I don't want my website linking to poor quality blog sites so I need some advice on how to determine what is poor quality or good quality?
#determine #google #quality #website
  • Profile picture of the author bgmacaw
    A poor quality blog/site would be...

    * a scrapper site plastered with Adsense and/or affiliate ads, aka a MFA autoblog.
    * a free-for-all link farm site
    * a site that's not indexed in Google
    * a site that's penalized by Google
    * a site that where the primary topic is illegal, especially in the US, such as warez or hacking
    * a site that deals with controversial (firearms, race/hate, tobacco, alcohol) or adult (ie nekkid people) topics unless you're in that niche yourself
    * a site that distributes malware or is infected with virus/worm/trojan
    * any site otherwise in violation of Google Webmaster guidelines
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    • Profile picture of the author chaumi
      Agree with all those...but you could probably get round the issue by only linking to/with high PR sites...almost certain they'll already have proved their worth with Google
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  • Profile picture of the author Mickm
    There's well over 60 factors Google considers with this stuff, but do not ever use link farm /directories.. that's just asking for trouble. You need to get links from sites within your niche and link to sites in your niche.

    Best advice is to build a great resource for surfers and Google will follow.
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  • Profile picture of the author Brett Topovski
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    Google Likes Relevancy....

    A quality link is a relevant link.

    A poor quality link is a link that is not relevant and/or does not lead to a relevant website.
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  • Profile picture of the author Jenie0109
    i think they considered also referrals coming from other quality websites
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  • Profile picture of the author robertstr
    The easiest way of finding out good links is to see who your competitors have linking to them. And the best way of doing this is to use the Yahoo Link domain query. In order to do this, go to Yahoo and enter the following string into the search query: linkdomain:thedomainname.com -inurl:thedomainname.com. Nvisage offers a high quality link building service
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  • Profile picture of the author sm97os
    when i was doing ppc, i used to build sites around a kw and just paste a relevant article about that kw in the site. as long as the title was good, i would usually see 7's and 8's on editor.
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  • Profile picture of the author packjack
    And the best links fro your sites are from relevant pages.
    Specially if the title meta tag of that link page has your keyword then that works best for you.
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  • Profile picture of the author Gunter Eibl
    In simple words: the harder it is to get the backlink the higher quality it most likely is!

    The easier it is to generate the backlink the less value it will have.

    You think Google doesn't know that? Google will devalue anything that can be automated or easily created and will give higher value to backlinks that can't be manipulated.

    Gunter
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  • Profile picture of the author soamz
    As long as your website is active and regularly updated, Google considers it as qulaity one.
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    • Profile picture of the author dburk
      Hi bbrian017,

      You ask an excellent question. A lot of folks know that you need quality backlinks, but are often misguided on what Google views as quality.

      There is a widespread belief that PageRank is the definitive indication of quality, I disagree.

      With Google relevancy is always the most important factor, otherwise they would only return High PR pages on the first page of SERP. Clearly this is not the case, though many folks just can't accept this reality. Don't be fooled!

      It is my opinion that "high relevancy anchor text" combined with a high volume of relevant traffic is what makes the highest "quality" in a backlink. Of course the page needs to be indexed.

      I believe what confuses people is that high traffic pages often have high PR, and they mistake the PR as the quality indicator. You can have pages that get little relevant traffic that have high PR and they won't help you much in rankings or traffic.

      Poorly targeted traffic doesn't click through well and doesn't convert well either. Google has the relevancy thing down pretty well, you are fooling yourself if you think otherwise.
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