I've been out of the links game for a while now as my last 2 ventures didn't require any active link building.
I'm just wondering if anyone can point me to techniques that are still considered white hat for link building in 2013. Specifically link building techniques that apply to ecommerce sites.
I have a blog installed and i'm putting article content in there. I read google's latest revisions to their policies on link building and it seems like just about anything you do to get a link actively is somehow considered black hat now.
Can anyone shed light on this topic for me?