Link building for ecommerce site in 2013

Agreed. Just wanted to add: remember guest posts on relevant sites

Right now quality and relevance matter more than ever before. In 2013, these are the things that you have to keep in mind when performing SEO.

1) Like Julia said, get some "real" high pr links with generic anchor text for your site, in most cases this will help! I suggest using social media sites like Facebook, Twitter, Hubpages, and Squidoo for this.

2) Build no more than 50% of links with targeted anchor text, which means to diversify your anchor text with "contact us", "yoursiteurl.com", "call us" 'email us' etc. This is very important and must be done in the resource box of the article.

3) If possible, build more links from relevant sites in your niche, this plays a huge part in determining ranking since Penguin. Use contextual links to do this and link out to sites like wikis or high pr web 2.0 sites that are within your niche, but not direct competitors.

4) Weak content was the cause of the demotion of some sites. However, I am convinced that incoming links is a major factor in other demotions. Rather than just deleting the thin pages it would have been better to have increased their size/quality to see if this would have caused the same ranking improvement. So in other words, make sure that your new website's pages are full of relevant, helpful and unique content.

5) Maintain a good link balance to the different pages of your site: Home Page - About 10%, Category Pages - About 20-30%, Internal Pages - About 60-70%.

Hopefully this helps


Brian