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PLR question - any difference in publishing first?

by ParkerArrow
8 replies
  • SEO
    • |
Would publishing your original articles before releasing them as PLR bother PLR buyers? Would they care who's first? (If so, wouldn't that warrant a premium placed on the first buyer)?

What if you added "local keywords" to an otherwise duplicated PLR article. Say, 15 new words out of 500. Would you rank for those searches? Would the duplication affect rank?

Hypothetically, if you publish first, could a 100% duplicate on a higher-authority site outrank your original article? Does being "first" really matter at all in PLR publishing?

If you're first, is there any need to customize?

What are your thoughts?
#difference #plr #publishing #question
  • Profile picture of the author HamzaW
    I'd like to know this too. I was thinking of releasing the articles and reports I create for my own authority sites as PLR and I've been wondering what the impact would be.
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  • Profile picture of the author KenJ
    Originally Posted by ParkerArrow View Post

    Would publishing your original articles before releasing them as PLR bother PLR buyers? Would they care who's first? (If so, wouldn't that warrant a premium placed on the first buyer)?

    What if you added "local keywords" to an otherwise duplicated PLR article. Say, 15 new words out of 500. Would you rank for those searches? Would the duplication affect rank?

    Hypothetically, if you publish first, could a 100% duplicate on a higher-authority site outrank your original article? Does being "first" really matter at all in PLR publishing?

    If you're first, is there any need to customize?

    What are your thoughts?
    You need to be clear about the date you release your PLR packages. If your copy of the article has already been indexed then that might devalue your sale in the eyes of some buyers. The last time I sold a package of articles I said there were 25 licenses and I had the first one. So only 24 further were for sale.

    Local keywords are very powerful. For example, If you bought a PLR article about Car Insurance and rewrite it to Car Insurance In "Your Town/City" then you would probably do very well in ranking it. For some reason local business owners seem to be blind to the power of local business keywords.

    I would nearly always customise an article.

    KenJ
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    • Profile picture of the author ParkerArrow
      Originally Posted by KenJ View Post

      You need to be clear about the date you release your PLR packages. If your copy of the article has already been indexed then that might devalue your sale in the eyes of some buyers. The last time I sold a package of articles I said there were 25 licenses and I had the first one. So only 24 further were for sale.

      Local keywords are very powerful. For example, If you bought a PLR article about Car Insurance and rewrite it to Car Insurance In "Your Town/City" then you would probably do very well in ranking it. For some reason local business owners seem to be blind to the power of local business keywords.

      I would nearly always customise an article.

      KenJ
      I see your points! I guess you're referring to SEO; But really, in terms of other PLR uses than search indexing, what's the difference between 25 duplicates and 250? I have had customers ask me if rights will be sold to others later - I'm not convinced it should matter unless you're not customizing at all! Thanks for your insights, it's very helpful for me!


      Originally Posted by Danny Cutts View Post

      To be honest I dont think it matters....

      When you buy PLR you would have to assume its been used in the past....

      I always rewrite and repurpose any plr I use :-)

      Danny

      Seems like it goes with the territory. A little sweat equity offsets the costs of custom article creation. I wouldn't think the writer publishing it first would make much of a difference - particularly with some unique keywords or further rewriting.

      If someone buys PLR, they don't necessarily know how many packs have already been sold. Their SEO strategy would have to plan for the worst: hundreds of copies out there already, right?

      Originally Posted by Alexa Smith View Post

      Yes, in principle.

      Not for searches of the "non-duplicated keywords", in principle.

      Be aware that syndicated content isn't duplicate content. The differences between the two are hugely significant, and are briefly explained in this post and this little article.



      Yes (and not just "hypothetically").



      It's really "Does being first matter in publishing?", not "Does being first matter in PLR publishing?". The answer is a clear and definite "yes": it does. But not necessarily in any individual case. What matters (and it matters a lot) is the cumulative acquisition of initial indexations. As absolutely any experienced content/article syndicator will confirm to you. (Though it indirectly suits some of the backlink-sellers who post in the SEO department here to try to deny this, and some still do, albeit somewhat weirdly!).



      Yes, if SEO is a concern, because otherwise you're still risking being outranked (even if sometimes only temporarily) for the same content by subsequent copies on "sites with better SEO than yours". In the long run, it may not matter, but in the short term it can be frustrating.

      Being in the supplemental index rather than in the main index isn't a fixed and immutable thing. You can rank in either one for "some keywords" but in the other for "other keywords" and that can change, too. What's in the supplemental index now can be the copy in the main index next month, or on some searches, or whatever. But overall, there's undeniably an advantage (and more of one than many people realise) to acquiring initial indexations. As absolutely any content/article syndicator will confirm to you.

      However, there are two more things ...

      (i) What Danny says just above is of course completely right, so it's to some extent (and maybe to a great extent) an "academic" question anyway, and ...

      (ii) The thread probably belongs down here, really, in the Adsense / PPC / SEO Discussion Forum
      Alexa, thanks for your superb response. You have quickly become my go-to resource for loyalty-syndication knowhow, and I bet I speak for others!

      The "cumulative acquisition of initial indexations" is a mantra upon which I will transcendentally meditate.

      It seems to me that unless you have a loyal PLR buyer for one niche in particular, it shouldn't really matter to PLR buyers if you leverage your own articles first. I believe if they care about "cumulative acquisition of initial indexations"- then either they would customize the PLR, source original articles, or pay for the privilege of first license. If they want first crack of 25+ licenses, it seems to me that a premium fee would be warranted. I've had customers care about later duplicates rather than previous ones.

      I'm really not sure why limited edition PLR matters beyond a "sense" of added value, and only in the aspect of SEO. Not email series, reports, slides, ebooks, etc. Pure search index. Is it anything beyond manufactured scarcity? I guess it reduces the likelihood of a higher-authority SEO site outranking you - on pure duplicated content. But you take that risk against even one duplicate.



      In other words - I can see a writer accumulating initial index advantage from his or her own output. I'm not sure a PLR buyer would be loyal or consistent enough to expect that advantage from the writer's whole output of various niche topics for dozens or hundreds of licenses.

      In any case, I may be doing a few releases and gauging actual results. I'll try to share any further insights.


      BTW I'm also considering the differences between publishing PLR in a single niche only vs diversifying the niches. Particularly how it affects WSO sales (eventually). This seems like a question of loyalty customer vs new customer. In RL, loyal customers are more profitable to maintain than acquiring new customers.

      I wonder if that holds true online? :confused::confused::confused: Or if, say, List vs SEO are just two different species of marketing with a wide range of potentials each?
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by ParkerArrow View Post

        It seems to me that unless you have a loyal PLR buyer for one niche in particular, it shouldn't really matter to PLR buyers if you leverage your own articles first.
        Yes, I think it seems that way to me, also. I've never dealt with, used, re-written, bought, sold or written any PLR at all, to be honest.

        Originally Posted by ParkerArrow View Post

        I believe if they care about "cumulative acquisition of initial indexations"- then either they would customize the PLR, source original articles, or pay for the privilege of first license.
        Call me a skepchick but I'm guessing that many PLR users won't be aware of the benefits of the cumulative acquisition of initial indexations (in fact, call me even more of one, but I'd even venture to suggest that quite a few won't even be aware that duplicate content and syndicated are actually two different things).

        Originally Posted by ParkerArrow View Post

        I'm really not sure why limited edition PLR matters beyond a "sense" of added value, and only in the aspect of SEO. Not email series, reports, slides, ebooks, etc. Pure search index. Is it anything beyond manufactured scarcity? I guess it reduces the likelihood of a higher-authority SEO site outranking you - on pure duplicated content. But you take that risk against even one duplicate.
        Yes, agreed ... but then again, people publishing un-rewritten PLR are maybe not concerned about these things at all? I don't know. Much PLR, I hear, even has a condition of sale whereby it can't be published without rewriting ... but I suppose this doesn't stop people from doing that?

        Originally Posted by ParkerArrow View Post

        I wonder if that holds true online? :confused::confused::confused: Or if, say, List vs SEO are just two different species of marketing with a wide range of potentials each?
        I suspect that "List" vs "SEO" marketers (though some, of course, do both!) are not only sometimes two different species but possibly even sometimes from two different planets.
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  • Profile picture of the author Danny Cutts
    To be honest I dont think it matters....

    When you buy PLR you would have to assume its been used in the past....

    I always rewrite and repurpose any plr I use :-)

    Danny
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by ParkerArrow View Post

    What if you added "local keywords" to an otherwise duplicated PLR article. Say, 15 new words out of 500. Would you rank for those searches?
    Yes, in principle.

    Originally Posted by ParkerArrow View Post

    Would the duplication affect rank?
    Not for searches of the "non-duplicated keywords", in principle.

    Be aware that syndicated content isn't duplicate content. The differences between the two are hugely significant, and are briefly explained in this post and this little article.

    Originally Posted by ParkerArrow View Post

    Hypothetically, if you publish first, could a 100% duplicate on a higher-authority site outrank your original article?
    Yes (and not just "hypothetically").

    Originally Posted by ParkerArrow View Post

    Does being "first" really matter at all in PLR publishing?
    It's really "Does being first matter in publishing?", not "Does being first matter in PLR publishing?". The answer is a clear and definite "yes": it does. But not necessarily in any individual case. What matters (and it matters a lot) is the cumulative acquisition of initial indexations. As absolutely any experienced content/article syndicator will confirm to you. (Though it indirectly suits some of the backlink-sellers who post in the SEO department here to try to deny this, and some still do, albeit somewhat weirdly!).

    Originally Posted by ParkerArrow View Post

    If you're first, is there any need to customize?
    Yes, if SEO is a concern, because otherwise you're still risking being outranked (even if sometimes only temporarily) for the same content by subsequent copies on "sites with better SEO than yours". In the long run, it may not matter, but in the short term it can be frustrating.

    Being in the supplemental index rather than in the main index isn't a fixed and immutable thing. You can rank in either one for "some keywords" but in the other for "other keywords" and that can change, too. What's in the supplemental index now can be the copy in the main index next month, or on some searches, or whatever. But overall, there's undeniably an advantage (and more of one than many people realise) to acquiring initial indexations. As absolutely any content/article syndicator will confirm to you.

    However, there are two more things ...

    (i) What Danny says just above is of course completely right, so it's to some extent (and maybe to a great extent) an "academic" question anyway, and ...

    (ii) The thread probably belongs down here, really, in the Adsense / PPC / SEO Discussion Forum
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  • Profile picture of the author ParkerArrow
    ^ LOL, yep!

    Originally Posted by Alexa Smith
    "I'd even venture to suggest that quite a few won't even be aware that duplicate content and syndicated are actually two different things"
    Further things to mull....

    In any case, I'm going to try it. I'll see how buyers respond if at all. The other question I want to answer is if publishing the original article is in any significant way detracted from later duplicates. Still, I may add local keyword flavor.

    To take it further, I don't see why you couldn't use an original article as a guest post on a high PR/high traffic site, and later "curate" it for much the same effect. Let's see: would I rather have 100-1000 temporary visitors or $30+ cash value from a PLR article? Hmmmmm......

    You know, I really wonder if you don't have to choose between SEO and Loyalty "Tribal" marketing? Or blend them? Argh, brain hurt.
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  • Profile picture of the author danlew
    To be on the safe side, I think you should rewrite or spin the article. Right now, Google wants us to have high quality content on our websites and blogs, so you should edit those PLR articles and make them unique in different versions.
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