Forgot a 301 Redirect -- Now What?

by whosit
2 replies
  • SEO
  • |
As background: I work managing content and various other endeavors at a midsized corporation I am continuously working on learning SEO, but am stretched thin and am hoping someone can provide some advice -- because I've just had my first flub.

Eight days ago, I moved a section of the corporate site to a higher position in our sitemap to reflect business priorities. I asked our programmer to create 301 redirects from the old pages to the new pages. He did so using a database rule and...somewhere along the way, the rule stopped functioning. Today I realized the redirect had stopped working--and two of the new pages had gotten indexed by Google, now with a PR of 0 instead of 3.

Is this going to be a big deal? The programmer has fixed the rule and they are redirecting appropriately. Since there are still outside links pointing to the old url, I assume Google, will continue to try to ping it and eventually pass along most of the old PR, right?

I'm also wondering if anyone can give me some guidance on these rule-based 301s. The programmer didn't put them in the httaccess file in order to keep it short. Instead, the system matches up the url slug from the old file to the new one. When I try them in a redirect checker, it says 301s. Is that okay?

Any other advice for "big site section moves" also appreciated! So far I have updated the sitemap, updated links on our site and am asking outside sites to correct theirs. Anything else?
#301 #301 redirects #forgot #redirect
  • Whosit,

    It sound like you have everything configured right. If you know they are 301’s then that’s fine. I have only ever entered redirects in .htaccess and other server configuration files so I can’t speak much to the rule based redirect or how it was implemented.

    Also keep in mind that not all link authority is passed on by a redirect. You will lose some in the process (as much as a regular link).

    Hope that helps,

    Shawn
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    • Profile picture of the author whosit
      Thanks, Shawn.

      I recognize that we'll lose some of that PR. I just want to make sure it will get passed on now that things are fixed!
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