This was something explained to me 2 years ago regarding a site we wanted SEO to be performed. Please let me know how exactly this works:
Lets say we have a site offering luxury hotel rooms for vacations. When doing the keyword research. They found out that luxury hotel rooms and all the other keywords they planned on using, don't have sufficient global searches. Some are decent keyword with decent traffic , but not enough generate huge profits.
The SEO company advised we also use other keywords that are relevant.. but not exactly in the sense of what we offer. For example , he said to target a key phrase such as "cheap hotels" because it has massive amounts of global searches. With that said , we can now add content mentioning "this is not a cheap hotel" in order to make it relevant to the key phrase and generate massive traffic from the key phrase "cheap hotels".
Hope thats not too confusing guys
Logically to me, this makes sense, but won't this generate the wrong type of traffic? If I rank 1st in Google for "cheap hotels" but im offering "luxury hotels" won't that lead to massive traffic but dramatic bounce rate increase and decrease of conversion rate?
On the other side though , it looks like the site will have better exposure, which can also generate sales.
How does this work exactly .