How to regain your lost rankings?

15 replies
  • SEO
  • |
Ranking well is only half the job, staying up there is the real tough job.
What does it take to remain ranked/ regain lost ranks for certain keywords?
Seems like fresh content always ranks better ( even if the quality of that fresh content isn't that good). Better writing it all again or just keep building links to old content? Somehow, doesn't seem natural to me that an old post keeps getting links.
Appreciate the help.
#lost #rankings #regain
  • Profile picture of the author nik0
    Banned
    Focus on better links, then you should stay ranked if the rest is fine.
    {{ DiscussionBoard.errors[8535821].message }}
  • Profile picture of the author Rock Solid Links
    Hi IMPromocoder,

    There are many aspects to maintaining a high rank.

    As nik0 said, building a quality link profile is one key aspect.

    Link velocity is another key aspect. You want quality link creation at a velocity you can maintain in a natural way. For example, if you build a few thousand links for one of your posts, you may very well rank in the short term. However, if you don't continue building links at the same rate, it will look very unnatural and the rank will not last.

    If an old post is good, it should continue to get links. Drip feed links regularly to your old posts for a very natural link velocity.

    Best,

    Mike
    {{ DiscussionBoard.errors[8535857].message }}
    • Profile picture of the author nik0
      Banned
      Originally Posted by Rock Solid Links View Post

      Link velocity is another key aspect. You want quality link creation at a velocity you can maintain in a natural way. For example, if you build a few thousand links for one of your posts, you may very well rank in the short term. However, if you don't continue building links at the same rate, it will look very unnatural and the rank will not last.
      When you blast 1000's of links they are always very spammy in nature and cause of that it leads to link removals at a high rate. People confuse that with link velocity.

      Think about it, if you build 1000 links and 2 months later you have only 500 left, no wonder that your rankings drop, now if you kept on building links you would still have 1000 links and thus stable rankings till Penguin hits you.

      In most cases those 1000's links won't do a thing btw.
      {{ DiscussionBoard.errors[8535894].message }}
      • Profile picture of the author Rock Solid Links
        Originally Posted by nik0 View Post

        When you blast 1000's of links they are always very spammy in nature and cause of that it leads to link removals at a high rate. People confuse that with link velocity.

        Think about it, if you build 1000 links and 2 months later you have only 500 left, no wonder that your rankings drop, now if you kept on building links you would still have 1000 links and thus stable rankings till Penguin hits you.

        In most cases those 1000's links won't do a thing btw.
        I'm not suggesting that spammy links will or will not help the OP rank his old posts. I'm also not suggesting that 1000 links is some kind of magic number. It was just an example. I do apologize if it read as a recommendation.

        I am suggesting that if the OP used any kind of automated link building in the past and completely stopped building links, the result will most likely be a negative impact on ranking.

        Originally Posted by MikeFriedman

        Link velocity is complete and utter bullcrap.
        My understanding is that link velocity relates to the number of incoming backlinks over a measured period of time, the number of incoming backlinks compared to comparable authority sites, and the number of incoming backlinks relative to the amount of traffic. Throwing thousands of spammy links in a 24 hour period at a brand new site will create a low quality (as in garbage), unnatural link profile. In my experience, that's not an effective way to rank a site.

        I'd love to hear additional thoughts on this.

        I do want to reiterate that nik0's original response to the thread "focus on better links" is the best response. I don't want my attempt to answer the OPs questions regarding building new links to old content to detract from that. So, basically... forget all of this and just do that.
        {{ DiscussionBoard.errors[8537319].message }}
        • Profile picture of the author nik0
          Banned
          Originally Posted by Rock Solid Links View Post

          I am suggesting that if the OP used any kind of automated link building in the past and completely stopped building links, the result will most likely be a negative impact on ranking.

          I do want to reiterate that nik0's original response to the thread "focus on better links" is the best response. I don't want my attempt to answer the OPs questions regarding building new links to old content to detract from that. So, basically... forget all of this and just do that.
          True point, however it's not so natural at all that old posts keep receiving new links, it would be more natural that new posts receive new links as they are in the spot light of returning visits (assuming the site is setup as a blog where new posts get featured on the homepage).

          The natural flow of external links would go like this:

          - New post being published
          - New post receives let's say 10-20 links in a couple of days
          - Then a handful of links in the weeks there after
          - And then nothing or very sporadically

          And rinse and repeat.

          That would actually kill the whole velocity concept as it would be quite a bumpy ride when you graph it out.

          Look at this forum, new posts get a fair amount of new comments, then the thread dies at a certain point.

          There are very few threads that stay alive for a long time, and even when they do it's often the result of forum sig spammers who dug up some old thread.

          The only exception is an ever green post that ranks so well that it keeps on attracting new links but that doesn't happen too often as markets always change / advance.

          I think GodOverYou wrote a nice post on that a couple of months ago, correlation between new posts and new links.
          {{ DiscussionBoard.errors[8537395].message }}
    • Profile picture of the author MikeFriedman
      Originally Posted by Rock Solid Links View Post

      Hi IMPromocoder,

      There are many aspects to maintaining a high rank.

      As nik0 said, building a quality link profile is one key aspect.

      Link velocity is another key aspect. You want quality link creation at a velocity you can maintain in a natural way. For example, if you build a few thousand links for one of your posts, you may very well rank in the short term. However, if you don't continue building links at the same rate, it will look very unnatural and the rank will not last.

      If an old post is good, it should continue to get links. Drip feed links regularly to your old posts for a very natural link velocity.

      Best,

      Mike
      Link velocity is complete and utter bullcrap. I do not know why people keep clinging to that stupid myth.
      Signature

      For SEO news, discussions, tactics, and more.
      {{ DiscussionBoard.errors[8536240].message }}
      • Profile picture of the author yukon
        Banned
        Originally Posted by MikeFriedman View Post

        Link velocity is complete and utter bullcrap. I do not know why people keep clinging to that stupid myth.
        Lol, you should have seen the keyword density thread where someone was arguing with me because I said keyword density is keyword stuffing (hilarious).

        He was counting keywords but swears it's not keyword stuffing.
        {{ DiscussionBoard.errors[8537195].message }}
  • Profile picture of the author patco
    You should work much harder than before... Because it's really easy to get on 1st page... The hard thing is to STAY there... A lot of QUALITY backlinks are required, also a link wheel (web2.0 sites!) are recommended, QUALITY article marketing... Don't forget Guest blogging for your MAIN keyword... and also Social Bookmarking sites for your inner-pages!
    Signature

    A blog that will show you How to Lose Weight with a cool Quick Weight Loss guide...
    Also enjoy some of my favorite Funny pictures and photos that will make you smile :)

    {{ DiscussionBoard.errors[8537702].message }}
    • Profile picture of the author webby0031
      Originally Posted by patco View Post

      You should work much harder than before... Because it's really easy to get on 1st page... The hard thing is to STAY there... A lot of QUALITY backlinks are required, also a link wheel (web2.0 sites!) are recommended, QUALITY article marketing... Don't forget Guest blogging for your MAIN keyword... and also Social Bookmarking sites for your inner-pages!
      Yep thats it mate...

      Google also rates fresh content higher at the moment so you cant keep republishing your posts as the latest date if you want.

      Also never create spam links to your money site you must use a Tiered system or you will suffer
      {{ DiscussionBoard.errors[8537790].message }}
  • Profile picture of the author Moneymaker2012
    You first need to find out the reason you may have lost your rankings, once you figure it out you need to make those things right. there are many other reasons other than unnatural backlinks, might be the duplicate content too.
    {{ DiscussionBoard.errors[8539293].message }}
  • Profile picture of the author luxusindi
    The guys above are right. Assume you get the reasons you are banned, clear all the bad things and redo.
    For backlinks, go to Disavow and ask for a wiping service. You'll start from scratch, but that's better than nothing.
    {{ DiscussionBoard.errors[8539387].message }}
  • Profile picture of the author natebunger
    You'll have to identify first why your rankings dropped. There are several causes including algorithm updates, penalties, and your competitors already have the advantage. Before you do anything, find out the cause first. Get better quality links and remove the bad ones, make a better user experience and create great content, and diversify your traffic sources.
    Signature
    ##ATTENTION##

    Do You Hate Writing Sales Copy?

    I create killer copy for squeeze pages, video scripts, email auto-responders and sales pages. Click here to see reviews.
    {{ DiscussionBoard.errors[8540749].message }}
    • Profile picture of the author MikeFriedman
      Originally Posted by Rock Solid Links View Post

      My understanding is that link velocity relates to the number of incoming backlinks over a measured period of time, the number of incoming backlinks compared to comparable authority sites, and the number of incoming backlinks relative to the amount of traffic. Throwing thousands of spammy links in a 24 hour period at a brand new site will create a low quality (as in garbage), unnatural link profile. In my experience, that's not an effective way to rank a site.

      I'd love to hear additional thoughts on this.
      There is no correlation between the amount of traffic a website gets compared to the number of links coming into a site. Google has no idea how much traffic a website is getting.

      Throwing thousands of spammy links at a website in a 24-hour period or over a 30-day period can get a site screwed either way. Makes no difference. You are creating a shitty link profile in both cases. Google doesn't look at it and say, "oh, well they spread out their garbage, so that makes it alright."

      They also make no comparison to "authority sites".

      I do not know who you have been listening to about this stuff, but you should stop listening to them.
      Signature

      For SEO news, discussions, tactics, and more.
      {{ DiscussionBoard.errors[8540814].message }}
  • Profile picture of the author TheLooper
    Yeah, creating bad quality spammy links in large quantities doesn´t work anymore, we all know that.

    One thing is building crappy links in short period if time, but Google indexing them is what really counts, not the pace you are building them in.

    Get your good links indexed and bad links de-indexed, simple

    -Regards-
    {{ DiscussionBoard.errors[8540882].message }}
  • Profile picture of the author ddev
    My advice: Have a Plan "B" as it's not always possible to get a fast recover.
    {{ DiscussionBoard.errors[8541551].message }}

Trending Topics