Chiropractic niche: How to compete with Chiromatrix?

Hey guys.

So I've been visiting some local chiropractors lately and have already had a few say no thanks because they use a company called chiromatrix. After looking into it, they're pretty popular among chiropractors, so I decided to give chiromatrix a call & see what they offer.

Here's what I found:
-They offer their instant website software & choice of template for $95/mo plus $395 setup fee.
-Social Media package (setup on facebook, google+, & twitter) plus a weekly post on all 3 sites (includes instant website): $195/mo plus $395 setup fee.
-Media package includes videos, social media, & instant website: $395/mo plus $395 setup fee.

So my question is, any recommendations for what to offer a chiropractor who already uses these services? It'll be difficult to compete on price, so I need a way to convince the doctor I can offer a better service.

A few things come to mind....
1) One thing I noticed, is chiromatrix uses "canned" text on all sites. A quick copy/paste of some chiromatrix site text, into copyscape, shows thousands of identical pages. This should hurt the chiropractors overall rankings, correct?

2) One doctor I went to, uses their social package, which automatically posts to facebook, twitter, & google+ on the doctor's behalf. The problem with this is one, they seem to be canned posts. And 2, this doctor had 7 facebook fans & 1 twitter follower, so what good is chiromatrix doing for them here? It's like renting a conference room & podium, with 1 attendee in the room.

3) Another doctor I spoke to, said he pays $95/mo with chiromatrix & he's #1 in his area because of it . When I spoke on the phone to chiromatrix, I did notice they try selling their instant website package as if they're also providing top notch seo services, which is obviously false, but hey, this doctor is #1, so he's convinced they are. After doing some research on this doctor though, I realized the #2 result also uses chiromatrix (so the top 2 are a wash), and the #3 doctor has a website that looks like it was made in 1995, so in reality, the reason he's #1 is due to lack of competition. But how do I convince him of this? Or do I simply walk away & hit a lower doctor in his area?

Any recommendations on how to compete with competitors like these, or what to say to a potential client when they say they're using these types of services?

Thanks