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WP posts triggering serp jump...

by hipeopo02
6 replies
  • SEO
    • |
Making a new post on one of my WP blogs (established low alexa rating with hundreds of posts) seems to give a quick and temporary jump to older posts in serps I have which in turn leads to an extra sale every now and then from the keyword spike.

Of course I have done the obvious and went post crazy at first but the flux stopped if I put up 5-10 posts within a couple of days. now 2-3 posts? that's where the magic happens but this flux is so strange...

Why would a few posts trigger such activity with the rest of the blog while nothing with a bunch of posts?
#jump #posts #serp #triggering
  • Profile picture of the author dynamyt100
    I look forward to a scientific definitive answer to this.
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  • Profile picture of the author yukon
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    I'm guessing there's probably links on your Index page to the older pages getting a bump, so you post a new blog post & Google notices the content on the Index page has been updated.

    There's easier ways to bump/update old web pages than creating new web pages on the same domain.
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    • Profile picture of the author hipeopo02
      Originally Posted by yukon View Post

      I'm guessing there's probably links on your Index page to the older pages getting a bump, so you post a new blog post & Google notices the content on the Index page has been updated.

      There's easier ways to bump/update old web pages than creating new web pages on the same domain.
      That could be it. I do a lot of internal linking so it makes sense. Also I am thinking new comments? or does that not weigh much,

      I tried "updating" my WP posts by adding an extra sentence or two on each post to see if that would trigger anything. Nothing really happened that I noticed though.
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  • Profile picture of the author MatthewWoodward
    Hi,

    Can you share how exactly your tracking that and isolating the correlation?
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    • Profile picture of the author hipeopo02
      Originally Posted by MatthewWoodward View Post

      Hi,

      Can you share how exactly your tracking that and isolating the correlation?
      I check SERPs for my major keywords every day (GA/GWT). For the most part, these keywords move a few positions regularly. There always seems to be some flux unless you are holding the #1 spot for that word.

      I went from posting once a week to several times a day and noticed the jumping comparing several months back (1 post a week avg) to the last few months (many more posts) along the way I gradually increased my posting frequency.

      When my posts went up so did some keywords

      BUT.....

      When I stayed at this frequency eventually the keywords dropped back down again and nothing changed regardless of posting frequency.

      It almost seems like staying away from posting for a while and then coming back "guns ablazing" will trigger some major activity (albeit a short time only)

      these "jumps" will push keywords up a whole page sometimes (going from page 3 to page 2 is common.) these are typically 50K-100K monthly search terms so page 2 and 3 give me a few thousand extra UVs for these words combined and the difference is noticeable per day(even in terms of sales). then after a few days these keywords fall back to where they were previously.

      I find myself "forcing" content on my site that doesnt really fit from time to time just to trigger these jumps.

      I know G's algo is based off of some 200+ triggers or something like that?

      Post frequency might be one of them.

      I'm not convinced every keyword for a site has it's own place. a lot of keywords seem to be in everflux for the most part. Especially since a site can keep changing when new content is constantly introduced (this is a large site with several hundred 400-500 word posts I'm talking about so if you are working with 10-15 page static sites that never updates I can see things being more permanent)
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  • Profile picture of the author Moneymaker2012
    I'm guessing there's probably links on your Index page to the older pages getting a bump, so you post a new blog post & Google notices the content on the Index page has been updated.

    There's easier ways to bump/update old web pages than creating new web pages on the same domain.
    So you mean by adding more and more content it becomes easy to rank higher for the older pages?
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