by yukon Banned
42 replies
  • SEO
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I'm no longer running Adsense.

The problem was Adsense was hammering my pages with local ads that have nothing to do with the content on my pages, which is a very poor user experience.

This is 100% Adsense own doing, I run evergreen sites where my content will last for years, Adsense earnings were up 4x year over year for most of 2013. The past couple of months Adsense earnings & CTR both dropped & I know it's because Adsense is pushing local ads so hard.

What's funny is Adsense sent me survey asking how they're doing (perfect timing), I'm sure they won't like my answers If they actually read the survey.

I still have an active Adsense account but I'm not running any Adsense ads as long as they're going to deliver crap ads to my pages. Really I doubt If they'll lay off the local ads considering mobile is getting more popular every day.
#adsense #dropped
  • Profile picture of the author jxam69
    Are you saying you did it purely to improve the visitor experience, or are you saying you expect to make more money without Adsense?
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    • Profile picture of the author yukon
      Banned
      Originally Posted by jxam69 View Post

      Are you saying you did it purely to improve the visitor experience, or are you saying you expect to make more money without Adsense?
      I'm saying I'm tired of the local ads that have nothing to do with my sites, my content, or my traffic demographics.

      No joke I've seen an advertisement for a local septic cleaning business (WTF!) & that was viewing my page while running Chrome Incognito (no browser history).

      Google started this the first week in July 2013, I didn't touch anything on my site/s, I figured Google might self correct the ads, nothing changed. Crappy ads, low CTR, way lower earnings.

      I think Google is trying to put more focus on mobile (local) than worrying about serving relevant ads based on page content.

      Here's a related article, it's dated yesterday (10/18/2013) but I think Google started really pushing the local ads back in July 2013.

      Google Surpasses $1,000 for First Time on Ad Optimism

      As the company navigates a shift to mobile promotions from pricier search-based ads on desktops, it is relying on a simple maxim: volume, not just price.
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      • Profile picture of the author AlphaWarrior
        I feel your pain. One of my pet peeves for years has been Google's failure to run relevant ads on some of my sites. I finally gave up and just accepted that G didn't really care. They just run the ads that they want to run - regardless if the ad will help them or me with more clicks.

        I believe that with AdSense, you can choose between having so called topic relevant ads run on your web sites or having ads that match the viewers search history run. Which way did you have your ad selection set?

        Are you going to use any other ad system to replace AdSense?
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        • Profile picture of the author yukon
          Banned
          Originally Posted by AlphaWarrior View Post

          I feel your pain. One of my pet peeves for years has been Google's failure to run relevant ads on some of my sites. I finally gave up and just accepted that G didn't really care. They just run the ads that they want to run - regardless if the ad will help them or me with more clicks.

          I believe that with AdSense, you can choose between having so called topic relevant ads run on your web sites or having ads that match the viewers search history run. Which way did you have your ad selection set?

          Are you going to use any other ad system to replace AdSense?
          I had the personal ads turned off in my Adsense admin., really I don't think that setting does anything as far as filtering out local ads, probably doesn't even filter out browser history.

          I'm not running any ads on my main site right now, I do have a few same niche sites monetizing CB products.
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          • Profile picture of the author Mike Anthony
            So whats your thinking going forward - direct ads ?
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            • Profile picture of the author yukon
              Banned
              Originally Posted by Mike Anthony View Post

              So whats your thinking going forward - direct ads ?
              I'm not sure what I want to do yet.

              A few years back I partnered up with one of my competition, I was getting 25% of any sales generated by my traffic. That worked out well & I did profit but I had no way to know If he was skimming traffic or sales.

              I could start selling my own product I guess but that could end up a support nightmare.

              ...or I could just sell out, there's two other guys that are very active in this niche, both have decent sites/products of their own. I have the traffic, a few well established sites with legit links/traffic and a decent database of ranked pages/keywords with past traffic volume.

              I'm not in any hurry. Right now I've replaced all my ads with a survey, might as well get some site feedback from my traffic while the ads are down.
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        • Profile picture of the author JohnnyG11k
          We can't do both?

          Where would this option be?

          I'd go with the second option though...

          Originally Posted by AlphaWarrior View Post

          I feel your pain. One of my pet peeves for years has been Google's failure to run relevant ads on some of my sites. I finally gave up and just accepted that G didn't really care. They just run the ads that they want to run - regardless if the ad will help them or me with more clicks.

          I believe that with AdSense, you can choose between having so called topic relevant ads run on your web sites or having ads that match the viewers search history run. Which way did you have your ad selection set?

          Are you going to use any other ad system to replace AdSense?
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          You won't believe it!
          This NICHE made me $300,000...
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  • Profile picture of the author paulgl
    The new ad format has hit me at least 75%. I have tweaked myself
    into a small comeback.

    You might be interested to know that I ditched my h1 tag on each page.
    Changed it to h2 and bolded what is basically my overall niche in side
    menu bar. Google was tripping too much on that h1, giving me some
    idiotic ads.

    You might try changing to image and text, or just going for image.

    Nothing to lose.

    Paul
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    • Profile picture of the author yukon
      Banned
      Originally Posted by paulgl View Post

      The new ad format has hit me at least 75%. I have tweaked myself
      into a small comeback.

      You might be interested to know that I ditched my h1 tag on each page.
      Changed it to h2 and bolded what is basically my overall niche in side
      menu bar. Google was tripping too much on that h1, giving me some
      idiotic ads.

      You might try changing to image and text, or just going for image.

      Nothing to lose.

      Paul
      I usually test image ads once a year (over the last 6 years), image ads have always sucked, low CTR & earnings. Text ads have always been the better ad format for all my sites, the two ad formats are like night & day. IMO, when they start messing with the text ads there's nothing left.
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  • Profile picture of the author brettb
    I've been AdSense free on most of my sites for 14 months now. What I did was replace AdSense with my own version of AdSense. I have around 15 affiliate offers that I show depending on page URL (e.g. bluewidgets.asp gets ads for blue widgets) and user's geolocation (if advertiser won't pay for traffic from India, then Indians don't see that ad).

    I'm making the same, if not more than I was with AdSense. And I can sleep soundly at night knowing an AdSense ban won't be a financial catastrophe for me.
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    • Profile picture of the author Jeffery Moss
      Originally Posted by brettb View Post

      I've been AdSense free on most of my sites for 14 months now. What I did was replace AdSense with my own version of AdSense. I have around 15 affiliate offers that I show depending on page URL (e.g. bluewidgets.asp gets ads for blue widgets) and user's geolocation (if advertiser won't pay for traffic from India, then Indians don't see that ad).

      I'm making the same, if not more than I was with AdSense. And I can sleep soundly at night knowing an AdSense ban won't be a financial catastrophe for me.
      That's a smart move. Better to cut the ties with Adsense now, rather than get addicted to the pocket change the ad clicks offer monthly and then feel devastated financially when Google decides there is a 'violation'.
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  • Profile picture of the author patco
    If you were making good amount with Adsense, why don't you try Affiliate marketing? Btw, I didn't see this as a problem for me, I was still getting clicks for IRRELEVANT ads while I was still working with Adsense...
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  • Profile picture of the author johnbrown12
    well it depend on your website traffic ,if it's good than forget about adsense and put some ad space on your website and earned money
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  • Profile picture of the author Rehmat
    Originally Posted by yukon View Post

    I'm no longer running Adsense.

    The problem was Adsense was hammering my pages with local ads that have nothing to do with the content on my pages, which is a very poor user experience.

    This is 100% Adsense own doing, I run evergreen sites where my content will last for years, Adsense earnings were up 4x year over year for most of 2013. The past couple of months Adsense earnings & CTR both dropped & I know it's because Adsense is pushing local ads so hard.

    What's funny is Adsense sent me survey asking how they're doing (perfect timing), I'm sure they won't like my answers If they actually read the survey.

    I still have an active Adsense account but I'm not running any Adsense ads as long as they're going to deliver crap ads to my pages. Really I doubt If they'll lay off the local ads considering mobile is getting more popular every day.
    Hi Yukon, it is so sad to hear that , but if your sites can't do well with affiliate marketing, then don't get emotional and stay with AdSense. It may be temporary problem and your earnings will improve again... AdSense still maintains relevancy.. Or if you have taken the ultimate decision of removing AdSene, try BuySellAds or TribalFusion, they look for websites which receive good traffic from English countries. Both networks pay better than AdSense..
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  • Profile picture of the author nik0
    Banned
    Smart way to get rid of all those micro niche site builders, don't need an algorithm to solve the problem
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    • Profile picture of the author yukon
      Banned
      Originally Posted by nik0 View Post

      Smart way to get rid of all those micro niche site builders, don't need an algorithm to solve the problem
      It looks like a shot in the foot to me, serving irrelevant local ads. I mean more buyers clicking relevant ads keeps advertisers coming back to bid on more ad space. If I'm not happy with the results as an affiliate, I'm sure the advertisers see the same things, lower ad CTRs, lower sales, etc...

      I know mobile & local ads has been growing for the last few years, I get the feeling Google is going all in on mobile.

      I guess they know what they're doing.
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      • Profile picture of the author nik0
        Banned
        Originally Posted by yukon View Post

        It looks like a shot in the foot to me, serving irrelevant local ads. I mean more buyers clicking relevant ads keeps advertisers coming back to bid on more ad space. If I'm not happy with the results as an affiliate, I'm sure the advertisers see the same things, lower ad CTRs, lower sales, etc...

        I know mobile & local ads has been growing for the last few years, I get the feeling Google is going all in on mobile.

        I guess they know what they're doing.
        The CTR drops cause the impressions increase but when no one clicks on it the true conversion (adword costs vs revenue from visitor) stays the same.

        Maybe Google likes to show them a ton load of impressions in their dashboard.
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        • Profile picture of the author yukon
          Banned
          Originally Posted by nik0 View Post

          The CTR drops cause the impressions increase but when no one clicks on it the true conversion (adword costs vs revenue from visitor) stays the same.

          Maybe Google likes to show them a ton load of impressions in their dashboard.
          Your not looking at the big picture, time wasted by a business owner to setup/tweak campaigns or a business owner hiring someone else to help with their campaigns is losing money/time.

          No click, no sale, no money, wasted time...
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          • Profile picture of the author nik0
            Banned
            Originally Posted by yukon View Post

            Your not looking at the big picture, time wasted by a business owner to setup/tweak campaigns or a business owner hiring someone else to help with their campaigns is losing money/time.

            No click, no sale, no money, wasted time...
            Yeah I guess so.
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      • Profile picture of the author dcary13
        Originally Posted by yukon View Post

        It looks like a shot in the foot to me, serving irrelevant local ads. I mean more buyers clicking relevant ads keeps advertisers coming back to bid on more ad space. If I'm not happy with the results as an affiliate, I'm sure the advertisers see the same things, lower ad CTRs, lower sales, etc...

        I know mobile & local ads has been growing for the last few years, I get the feeling Google is going all in on mobile.

        I guess they know what they're doing.
        There is one quirk in your thought.
        You will never know what others REALLY get served from adsense.

        Testing with an anon like access is the wrong way - nearly 100% of your
        visitors are accessing non anon but with their very special google profile.

        There is *no* chance that you really get a useful picture about what patterns google server there. Google is dealing with alot signals for serving ads. There is more as just the geo IP.

        I worked alot with "test" ads sat home and i saw alot differnt ads there.
        Even when accessing with different browsers and other IPs - i worked also with for google not known private proxies.

        But when i then go to my friends or family and look at my pages then i am often pretty surprised what kind of ads i see.

        There is only one way to determinate the quality of ads - thats split tests.
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        • Profile picture of the author yukon
          Banned
          Originally Posted by dcary13 View Post

          There is one quirk in your thought.
          You will never know what others REALLY get served from adsense.
          I'm sure my traffic is looking at similar irrelevant ads.
          • I have screenshots sent directly from Adsense of my own web pages where they also show irrelevant ads. These are the screenshots they send via email making automated suggestions.
          • I took a few screenshots from remote/random servers in the US, still seeing irrelevant ads.

          I'm not going to mess around with something I know worked for years & generated good money, I've fine tuned my sites over the last 6 years optimizing anything/everything to help increase Adsense earnings. My content is evergreen, my sites didn't change, therefore it's a Google/Adsense issue.
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      • Profile picture of the author raiko
        Originally Posted by yukon View Post

        I guess they know what they're doing.
        I suppose they do. Or do they? I can't really tell. I've had a similar experience with a couple of my sites and irrelevant ads. Started a month or so ago and revenue dropped sharply. Every variable has been stable except Google's ad choice.

        Some of these huge tech/internet related corporations are interesting. Most are worth billions of dollars so one would assume they know what's going on and are making optimal decisions with regard to their business but then they will do things that make you shake your head.

        Do they have such a deep and long term vision that mere mortals such as ourselves can't comprehend what they are doing or are they so lost in their own desperate search for share price maximization that they don't even really know what they are doing? Many a large company has fallen because they get too big and lose focus.

        I also think that a lot of these companies were just plain lucky and in the right place at the right time when their growth exploded. Beyond that "luck" phase many have struggled to recreate the same success with other endeavors.

        For now I can barely use Google's search results as a user and as a publisher I now can't really use their ads either. And, that is where they make their money. Time will tell I guess.
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        • Profile picture of the author paulgl
          Originally Posted by raiko View Post

          I suppose they do. Or do they? I can't really tell.
          You can tell by their record profits...

          Paul
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          • Profile picture of the author raiko
            Originally Posted by paulgl View Post

            You can tell by their record profits...

            Paul
            Yeah, well, Alta Vista once had record profits as well.
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  • Profile picture of the author johnben1444
    Bold decision Yukon, your kind of rock!

    I love people who take apt decision.

    If you notice too, i stopped promoting my adsense guide in my sig just a couple of days ago.

    However, it's not a bad idea to replace those ads and move into new ventures.

    Good luck!
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  • Profile picture of the author vishwa
    I have also leaved the Adsense past few months and currently using Yahoo Publisher Network. The experience with Yahoo is quite Good. I am happy with the CPC.
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    • Profile picture of the author Soubhik
      Originally Posted by vishwa View Post

      I have also leaved the Adsense past few months and currently using Yahoo Publisher Network. The experience with Yahoo is quite Good. I am happy with the CPC.
      Is Yahho Network really good?
      I am thinking to start a niche website but very confused whether I will earn through adsense so I have been looking around for other options . I have my setup to rank it slowly and yahoo's alogorithm is quite Diff than Google ... Do you all think Adsense is waste of time ?
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      • Profile picture of the author vishwa
        Originally Posted by Soubhik View Post

        Is Yahho Network really good?
        I am thinking to start a niche website but very confused whether I will earn through adsense so I have been looking around for other options . I have my setup to rank it slowly and yahoo's alogorithm is quite Diff than Google ... Do you all think Adsense is waste of time ?
        Yes! Soubhik, I must confess that Google make it policy so ridiculous that they do not approved publishers easily. I have tried lot of time but failed. It is also true that Google disable account without any warning emails. Since Yahoo publisher networks accept only sites with high US, Canada, and Uk Traffic. So I had applied with my blog and after a week I got approved by them. currently I am getting $0.37 to $1 average CPC . I think you should have to tried it out.
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  • Profile picture of the author seomaster5
    Dont talk about adsense man i did not done anything wrong they blocked my account for no reason.
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  • Profile picture of the author Henney
    you know, google is still an algorythm not intelligent being it can't always precisely define what your site is about
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  • Profile picture of the author seoace
    @yukon, have you tried experimenting with affiliate offers with your website and checked which of them have higher earnings?
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  • Profile picture of the author seobro
    I hear you. Most ad use to be related to my page. Well, not any more. They have a new ALGORITHM now. it decides what will generate the most revenue. Probably that would be car insurance. Therefore people stop clicking on ads now. Also, it is hard to make money now. Well, we mean using SAD sense. Hey, here is somethings that happened to me today and this should make you aware. Clicked on a sad sense ad, it was for a great sale and I got:

    ERROR: 404 Page Not Found!

    Basically, we do not get paid for those, but there we are.
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  • Profile picture of the author patadeperro
    You dont seem to be the only one realizing there is something deeply wrong with adsense, the shareholders are getting desperate as well:

    Analysis: What's the future for Google's plunging $12.7bn AdSense business? | ZDNet
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    • Profile picture of the author yukon
      Banned
      Originally Posted by patadeperro View Post

      You dont seem to be the only one realizing there is something deeply wrong with adsense, the shareholders are getting desperate as well:

      Analysis: What's the future for Google's plunging $12.7bn AdSense business? | ZDNet
      The quote below is exactly what I'm seeing on my sites. The reason I think my sites were getting served mostly mobile ads is because the ads were mostly local, the ads had nothing to do with the content (Chrome Incognito browser). This isn't the same as personalized ads.

      There are serious issues with online advertising affecting the entire industry. Google has reported declining value from clicks on its ads. And the shift to mobile ads is accelerating the decline, because it produces a fraction of the revenue of desktop ads.
      I think Google would have been smarter to separate it's existing ad business from mobile ads, that way If mobile flops it won't impact their existing ad business.
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      • Profile picture of the author patadeperro
        Originally Posted by yukon View Post

        The quote below is exactly what I'm seeing on my sites. The reason I think my sites were getting served mostly mobile ads is because the ads were mostly local, the ads had nothing to do with the content (Chrome Incognito browser). This isn't the same as personalized ads.

        I think Google would have been smarter to separate it's existing ad business from mobile ads, that way If mobile flops it won't impact their existing ad business.
        Many people dont really understand PPC, many just started as an adsense users because they heard that "Google was paying you for every click", and that has created a lot of problems with Google revenue, their revenue from advertising has not been increased and the advertisers are becoming un happy with this, so what did Google do? he made a change on your PPC configuration in order to push their revenue (artificially) on the last couple of quarters, what they did was to mixed the mobile advertising with the PC advertising, this means that if you dont specifically tell them to separate it, your ads will be shown in mobile and people wont click on them and that your mobile sites will be shown in regular sites where people cant "click to call", in this way they are selling more inventory of their ads space.

        Many new advertisers are spending money in bogus advertising, because they are not getting their money back, BUT the advertisers who have more experience are making a killing, because they are paying cents for the mobile traffic if you know how to separate them, not quite sure how long Google will keep this scam going, I think it was an easy way to inflate their quarters revenues, they will change this for sure when their stock price starts plumbing, that will send them the right message... and well done Yukon, they really need to get the message that they are screwing up the things badly.
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  • Profile picture of the author clean99
    Have you tried Yahoo Ads?
    I don't have experience with them, but I know my friend uses them and every time I go to that website, it displays super targeted ads
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  • Profile picture of the author yukon
    Banned
    Thanks everyone for the replies/suggestions.

    I've decided to start selling my own products on the sites that previously ran Adsense, good news is most of my sites target the same niche/sub-niche so I can use that to promote my own product (multiple same niche traffic sources).

    I've wanted to test selling my own products on a large scale, just never took the time to make it happen. No better time to test my own products than now, no other on-page ads & the holiday shopping season is less than 2 months away.

    I've got a few thousand pages of free content that I've created over the years on multiple same niche sites, the traffic sources are well established & I know my traffic will convert to buyers because I've sold a competitors product for a while which had a decent conversion/sales rate.

    I had plans to start a new business directory but I'm putting everything on hold until I get my older sites back up to speed.
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    • Profile picture of the author brittlesnc
      Good luck with selling your own product Yukon...I'm certain you will be fine if not better off selling your own product(s)...customer service might be a bit of a hassle in the beginning but I think that would be the only downside to selling your own products as opposed to monetizing with Adsense...

      Let us know how it goes...obviously you won't be giving a dollar amount but it would be interesting to know if you're doing better selling your own products or if your sites were better off being monetized with Adsense...

      Sounds like for warrior brettb he was better off ditching Adsense and I think the same will probably prove true for you as well...might just mean a bit more work though...


      Originally Posted by yukon View Post

      Thanks everyone for the replies/suggestions.

      I've decided to start selling my own products on the sites that previously ran Adsense, good news is most of my sites target the same niche/sub-niche so I can use that to promote my own product (multiple same niche traffic sources).

      I've wanted to test selling my own products on a large scale, just never took the time to make it happen. No better time to test my own products than now, no other on-page ads & the holiday shopping season is less than 2 months away.

      I've got a few thousand pages of free content that I've created over the years on multiple same niche sites, the traffic sources are well established & I know my traffic will convert to buyers because I've sold a competitors product for a while which had a decent conversion/sales rate.

      I had plans to start a new business directory but I'm putting everything on hold until I get my older sites back up to speed.
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  • Profile picture of the author malia
    This may be a silly question but:

    Could the increase in remarketing/retargeting be throwing off your adsense relevancy? Is there a chance your websites are showing more non-relevant ads because a larger percentage of google's ad inventory is from their remarketing or third party retargeting ads?
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  • Profile picture of the author Texjd
    I am in the exact same scenario Yukon. I was just checking my adsense ads and it's crazy what is showing up. I have some strong geo sites and they are killing me with local ads that have no connection with content.

    I think I'll wait till the xmas season is over (I do pretty well this time of year on adsense) but in January I'm dumping adsense. The ads are ugly, non related, and do impact user experience.
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  • Profile picture of the author Soubhik
    Aftre hearing this kind of result I think I should drop my plans of getting Adsense and rather go with Yahoo Ads.

    My niche is Gaming and Accessories , do you think I can go good?

    I will be adding in Affiliate As well.
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    • Profile picture of the author yukon
      Banned
      Originally Posted by Soubhik View Post

      Aftre hearing this kind of result I think I should drop my plans of getting Adsense and rather go with Yahoo Ads.

      My niche is Gaming and Accessories , do you think I can go good?

      I will be adding in Affiliate As well.
      With the gaming niche you might be better off running Amazon, I'm sure Amazon has just about everything for sale that a gaming site would be focused on already.
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