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Amazon advice?

by rschmitz
40 replies
  • SEO
    • |
Has anyone here had success with Amazon? I've built a nice looking review site, with 30 product reviews and a dozen nicely written articles, but I've got no traffic. All of the content I did myself and are rich with information.

As far as I know, the only keyword that appears on google, is my exact match domain name, and it appears on page 7. All of my products I guess are buried down behind the millions of amazon/buy.com/wal-mart pages?

I don't understand how people are able to rank, I even go after the fringe products with about a dozen reviews, thinking there will be less competition, but I still get no hits. My next step is to make videos for the products and do some video marketing, but I would like to see some initial return on investment in the form of visitors. This has been a months long project for me because I still have a full time job to pay the bills.

Thanks everyone for your help
#advice #amazon
  • Profile picture of the author rschmitz
    Anyone have a strategy for targeting low competition products?
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    • Profile picture of the author BuyExpiredDomains
      Originally Posted by rschmitz View Post

      Anyone have a strategy for targeting low competition products?
      Find low competition long tail keyword that gets a lot of traffic and build an Amazon site around that. Make sure to do some good off page white hat SEO to boost the site. I have done this and made money.
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  • Profile picture of the author DBMEDIALLC
    It sounds like you threw up the site and expected results based off the quality content that you wrote. You could slave away adding more content (articles/videos) to the site in hopes that you'll get some natural links from other sites, but that's a long and tedious process. You need links. I'd recommended a white hat SEO service or look into guest posting. You could do keyword research for the products and find low competition keywords that are relevant to those products that you can target for the product pages, or you could find broader keywords relevant to the whole site to target for the homepage or category pages. Amazon affiliate sites are competitive and if all your site has to offer is product reviews, you might want to rethink your approach. Try to take a news focused approach or something similar. Attract attention/visitors to the site through those posts, then push the products on the side.
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    • Profile picture of the author Samuel Adams
      Originally Posted by DBMEDIALLC View Post

      It sounds like you threw up the site and expected results based off the quality content that you wrote. You could slave away adding more content (articles/videos) to the site in hopes that you'll get some natural links from other sites, but that's a long and tedious process.
      Natural or editorial backlinks take forever to get and there's little chance someone would give a backlink to an affiliate site, no matter how good the reviews are, just for the reason they are helping someone else make money off those products when the blogger giving the link could just as easily put up their own reviews to the same products and earn money for themselves.
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  • Profile picture of the author stolf
    Have you built any links to your pages? It might be harder to rank these days after all google updates, but if you dont target the most popular products you should be okey, just give it some time.

    Is it a new site?
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    • Profile picture of the author rschmitz
      Thanks guys

      Yes its a fairly new site, about a month old. I read on here that I can target low competition products and get on the first page, and I would much rather do that than heavy SEO work. Its the entire reason why I went with this strategy. Here is the link http://www.warriorforum.com/adsense-...even-more.html

      However, I do not know how to find those low competition products, it seems like EVERY product is being fiercely marketed. So so far it seems like BS to me.

      Here is my SEO strategy, I'm a total noob at this stuff so it is pretty straight forward and simple. Let me know if there are any holes in my plan?

      1. Create the articles, starting with low competition products. I just want to see SOME kind of success here. Afterwards, submit them to article directories

      2. Create a power point video and record it. I have a base theme that looks really good and that I will use for each product, just include unique pictures, excerpts, and I'll have 20 seconds of commentary.

      3. Submit the video to youtube. Include affiliate link and link back to my main article. Become a youtube partner for adsense commission

      4. Submit video to many other high ranking video networks(vimeo, dailymotion, etc.), link back to the youtube video, my site, and amazon affiliate link.

      5. Submit powerpoint slides to slideshare and other document sharing sites with a link back to youtube video and/or my article

      6. Rip the audio and submit it to audio sharing sites with a link back to youtube video and/or article.

      7. Sprinkle in some social bookmarks. My girlfriend knows how to use pinterest, I'll see if she can help me market with that too.


      That is my seo strategy. I don't want to build some crazy five tier pyramid or create feeder web 2.0 blogs. With the exception of sharebar on my site, I'm not really pushing social media here since for the most part it is a simple review site. Is that enough link juice to push my website up?
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      • Profile picture of the author nik0
        Banned
        Originally Posted by rschmitz View Post

        Thanks guys

        Yes its a fairly new site, about a month old. I read on here that I can target low competition products and get on the first page, and I would much rather do that than heavy SEO work. Its the entire reason why I went with this strategy. Here is the link http://www.warriorforum.com/adsense-...even-more.html

        However, I do not know how to find those low competition products, it seems like EVERY product is being fiercely marketed. So so far it seems like BS to me.

        Here is my SEO strategy, I'm a total noob at this stuff so it is pretty straight forward and simple. Let me know if there are any holes in my plan?

        1. Create the articles, starting with low competition products. I just want to see SOME kind of success here. Afterwards, submit them to article directories

        2. Create a power point video and record it. I have a base theme that looks really good and that I will use for each product, just include unique pictures, excerpts, and I'll have 20 seconds of commentary.

        3. Submit the video to youtube. Include affiliate link and link back to my main article. Become a youtube partner for adsense commission

        4. Submit video to many other high ranking video networks(vimeo, dailymotion, etc.), link back to the youtube video, my site, and amazon affiliate link.

        5. Submit powerpoint slides to slideshare and other document sharing sites with a link back to youtube video and/or my article

        6. Rip the audio and submit it to audio sharing sites with a link back to youtube video and/or article.

        7. Sprinkle in some social bookmarks. My girlfriend knows how to use pinterest, I'll see if she can help me market with that too.


        That is my seo strategy. I don't want to build some crazy five tier pyramid or create feeder web 2.0 blogs. With the exception of sharebar on my site, I'm not really pushing social media here since for the most part it is a simple review site. Is that enough link juice to push my website up?
        Although I like the uniqueness of your link profile: audio, video, doc sharing, image sharing, quality bookmarks (I suppose).

        It are all links with zero value, yes sounds hard but it's true, they all end up on PR n/a pages and never pass a page with pagerank (sure some of the bookmarks and article directories do but that's a matter of seconds or minutes before it ends up so deep on the site that it has zero juice to pass on.

        What you did should be treated as secondary link building and perhaps in a way to achieve traffic from those efforts. For rankings it won't do much, you really need to focus on links on pages with page rank like guest posts, high PR blog posts, expired domains that you use to rank etc.
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        • Profile picture of the author rschmitz
          Originally Posted by nik0 View Post

          Although I like the uniqueness of your link profile: audio, video, doc sharing, image sharing, quality bookmarks (I suppose).

          It are all links with zero value, yes sounds hard but it's true, they all end up on PR n/a pages and never pass a page with pagerank (sure some of the bookmarks and article directories do but that's a matter of seconds or minutes before it ends up so deep on the site that it has zero juice to pass on.

          What you did should be treated as secondary link building and perhaps in a way to achieve traffic from those efforts. For rankings it won't do much, you really need to focus on links on pages with page rank like guest posts, high PR blog posts, expired domains that you use to rank etc.
          They don't pass any link juice? I understand that page rank doesn't transfer to the entire site, but I still thought it carried juice because of the domain authority, same reason why people use wiki and yahoo answers.

          How would one go about guest posting as a start up review site? That is a bit beyond my grasp of understanding, I could find a way to do blog commenting, create some blogs on blogger and squidoo(although I'd like to avoid doing tiered link building), but guestposting on a high PR site while I have no authority, from my perspective, is like scaling Mt. Everest! Some great information here btw
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  • Profile picture of the author dreamtoreality
    I know of one person who touts the write content, never build a backlink and rank on the first page of Google method time and time again, and I just hope that you haven't taken this advice to heart. You need backlinks to rank, whether they are earned or built by you.
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    • Profile picture of the author rschmitz
      Originally Posted by dreamtoreality View Post

      I know of one person who touts the write content, never build a backlink and rank on the first page of Google method time and time again, and I just hope that you haven't taken this advice to heart. You need backlinks to rank, whether they are earned or built by you.
      wolfmmiii?
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      • Profile picture of the author stolf
        Originally Posted by rschmitz View Post

        wolfmmiii?
        It could definitely be a guy called that or something else he was refering too.
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  • Profile picture of the author stolf
    If its only 1 month old you need to give it a bit more time to see how it playes out.

    Keep build links to the site, and I dont think youtube will help you get better rank in google, but its good for traffic.

    Some amazon sites ive built in some niches, have been real crap in conserne of organic traffic, so my advice is to build another site in a diffrent niche and see how it goes.

    Its harder to rank a new amazon review site today then it was a year ago(for me anyway) because there are tons of those crappy sites that dont give any value what so ever(not saying your site is one of them).
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    • Profile picture of the author rschmitz
      Originally Posted by stolf View Post

      If its only 1 month old you need to give it a bit more time to see how it playes out.

      Keep build links to the site, and I dont think youtube will help you get better rank in google, but its good for traffic.

      Some amazon sites ive built in some niches, have been real crap in conserne of organic traffic, so my advice is to build another site in a diffrent niche and see how it goes.

      Its harder to rank a new amazon review site today then it was a year ago(for me anyway) because there are tons of those crappy sites that dont give any value what so ever(not saying your site is one of them).
      Yeah that's my concern. Its so easy to auto review...I'm competing with lots of sites like this
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  • Profile picture of the author Cobaki
    I believe that your niche is highly competitive. And yes, creating high quality content is one of the keys to getting into page ranks. However, considering the small amount of time that you have spent in the business, it would really help if you become patient in what you are doing. It even takes years for others to get the money that they are expecting from what they are doing.
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  • Profile picture of the author GGpaul
    As long as it's not GGPAUL we're good .
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    RIP Dad Oct 14 1954 - Mar 14 2015.

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    • Profile picture of the author rschmitz
      Originally Posted by GGpaul View Post

      As long as it's not GGPAUL we're good .
      Hey Paul, how are you doing your product research for amazon?
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  • Profile picture of the author GGpaul
    Hey Rschmitz! Actually, I'm about to go hard on Amazon the next couple of days. I have been MIA due to work and PPC. I'll be getting back to it within the next months.
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    RIP Dad Oct 14 1954 - Mar 14 2015.

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    • Profile picture of the author rschmitz
      Originally Posted by GGpaul View Post

      Hey Rschmitz! Actually, I'm about to go hard on Amazon the next couple of days. I have been MIA due to work and PPC. I'll be getting back to it within the next months.
      Yeah I found the thread that you created about a year ago, and learned a lot from it. It really inspired me to go with an Amazon based website instead of adsense! Read the entire thing, but you never got into detail about how you did research for the amazon products, I think that might be where I am fumbling.

      Anyways, that is cool that you are getting back into it. I hope you do well, keep me up to date on your progress.
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      • Profile picture of the author GGpaul
        Originally Posted by rschmitz View Post

        Yeah I found the thread that you created about a year ago, and learned a lot from it. It really inspired me to go with an Amazon based website instead of adsense! Read the entire thing, but you never got into detail about how you did research for the amazon products, I think that might be where I am fumbling.

        Anyways, that is cool that you are getting back into it. I hope you do well, keep me up to date on your progress.
        Oh wow..I didn't know I impacted that many readers haha. I usually go for the latest items and with a lot of customer reviews. I never used Google Keyword planner. But then again, times have changed so I'll see what I come up with in the future!
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        RIP Dad Oct 14 1954 - Mar 14 2015.

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  • Profile picture of the author IMDESTROYER
    Banned
    you have to build backlinks, spin those articles and submit them to article sites and be sure you are putting a link in the article that goes back to the specific page that you want to rank for.
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    • Profile picture of the author rschmitz
      Originally Posted by IMDESTROYER View Post

      you have to build backlinks, spin those articles and submit them to article sites and be sure you are putting a link in the article that goes back to the specific page that you want to rank for.
      Do people still spin articles? I thought that was a myth, as long as you indexed the information on your site first spinning is unnecessary. Am I wrong here?
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  • Profile picture of the author nik0
    Banned
    [DELETED]
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    • Profile picture of the author rschmitz
      Originally Posted by GGpaul View Post

      Oh wow..I didn't know I impacted that many readers haha. I usually go for the latest items and with a lot of customer reviews. I never used Google Keyword planner. But then again, times have changed so I'll see what I come up with in the future!
      cool, that helps


      Originally Posted by nik0 View Post

      I published a free guide in the War Room here:

      http://www.warriorforum.com/war-room...penalized.html

      And also published more of a summary of it on my website over here:

      Succeeding with online affiliate marketing

      That should help you!
      I read the war room freebie. Excellent read, but I'm getting hung up on the high PR blog posts. I'd like an alternative to a link period.

      I'll take take a look at your website. Thank you for the information.

      BTW, I'm using InReview theme by elegant themes, how do you all feel about it? I'd love to eventually purchase Amazillionaire but I'd use that for a second site once I know I can make money from Amazon.

      InReview Theme Preview
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      • Profile picture of the author nik0
        Banned
        Originally Posted by rschmitz View Post

        I read the war room freebie. Excellent read, but I'm getting hung up on the high PR blog posts. I'd like an alternative to a link period.

        I'll take take a look at your website. Thank you for the information.

        BTW, I'm using InReview theme by elegant themes, how do you all feel about it? I'd love to eventually purchase Amazillionaire but I'd use that for a second site once I know I can make money from Amazon.

        InReview Theme Preview
        Sorry I don't get the "link period" thing, please explain.

        I like the InReview theme, but I have to admit I also like that the Amazillionaire theme links directly to Amazon from the category pages (it has 2 buttons that you can customize, one like read review, and the other one buy now) or you can fool visitors a bit by using text like:

        "read reviews" - that links to Amazon
        "more info" - that links to the post you wrote

        After all most are there to read reviews so likely they click that one first.

        When you use the affiliate links on category level I would limit the amount of posts that show up on a category page to max 6 (just my preference so that it doesn't get too much).
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        • Profile picture of the author rschmitz
          Originally Posted by nik0 View Post

          Sorry I don't get the "link period" thing, please explain.
          I meant pyramid. Sorry, its 4am here and I haven't slept for 30 hours, non stop reading/blogging

          Originally Posted by nik0 View Post

          I like the InReview theme, but I have to admit I also like that the Amazillionaire theme links directly to Amazon from the category pages (it has 2 buttons that you can customize, one like read review, and the other one buy now) or you can fool visitors a bit by using text like:

          "read reviews" - that links to Amazon
          "more info" - that links to the post you wrote

          After all most are there to read reviews so likely they click that one first.

          When you use the affiliate links on category level I would limit the amount of posts that show up on a category page to max 6 (just my preference so that it doesn't get too much).
          aww. yeah inreview has no links out of the category pages, you have to go to each individual article. Good to know what I can look forward to once I purchase that theme
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          • Profile picture of the author nik0
            Banned
            Originally Posted by rschmitz View Post

            I meant pyramid. Sorry, its 4am here and I haven't slept for 30 hours, non stop reading/blogging
            I understand you want a method that replaces your low cost method right now?

            Well rankings is all about juice and I wouldn't recommend to start posting tons of blog comments to drive that juice as those are the only free available links that are easy to achieve.

            So the options are limited really:

            - link outreach (time consuming)
            - set up your own private network (quite expensive)
            - buy blog posts (also quite expensive of course)
            - broken link checking, but that also requires emailing (so also time consuming)
            - guest posting (time consuming)

            Sure there are a few more but it always comes down to two things:

            - or it's going to cost you a lot of time
            - or it's going to cost you money

            Simple like that.
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  • Profile picture of the author murtagh
    Originally Posted by rschmitz View Post

    Has anyone here had success with Amazon? I've built a nice looking review site, with 30 product reviews and a dozen nicely written articles, but I've got no traffic. All of the content I did myself and are rich with information.

    As far as I know, the only keyword that appears on google, is my exact match domain name, and it appears on page 7. All of my products I guess are buried down behind the millions of amazon/buy.com/wal-mart pages?

    I don't understand how people are able to rank, I even go after the fringe products with about a dozen reviews, thinking there will be less competition, but I still get no hits. My next step is to make videos for the products and do some video marketing, but I would like to see some initial return on investment in the form of visitors. This has been a months long project for me because I still have a full time job to pay the bills.

    Thanks everyone for your help
    Simple tip based on years of experience with building Amazon sites.

    Don't even try to rank for keywords that have Page 1 filled with ecommerce sites. You can do it but it will take a lot of effort.
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  • Profile picture of the author GGpaul
    I realized that you messaged me and I didn't get back. I apologize for that Rschmitz. But let me do a couple of testings then I'll get back to you soon.
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    RIP Dad Oct 14 1954 - Mar 14 2015.

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  • Profile picture of the author yukon
    Banned
    OP here's a tip for targeting popular products that sometimes have less SERP competition.

    Instead of having one page about one product, build at least 3 pages about 2 products.

    Here's what I'm talking about (example)...

    We have 2 saws for sale on Amazon (Skil 5480-01 & DEWALT DWE575S).
    • The first page on your site is focused on the first product (Skil 5480-01).
    • The second page is focused on the second product (DEWALT DWE575SB).
    • The third page is focused on a comparison (pros/cons) of both products(Skil 5480-01 vs DEWALT DWE575SB).

    The page titles would be something like:
    1. Skil 5480-01
    2. DEWALT DWE575SB
    3. Skil 5480-01 vs DEWALT DWE575SB

    Link all 3 internal pages to each other with the appropriate anchor-text.

    You can scale that up to even more relevant pages by simply adding a 3rd product.

    Example page titles:
    1. Skil 5480-01
    2. DEWALT DWE575SB
    3. Skil 5480-01 vs DEWALT DWE575SB
    4. PORTER-CABLE PC13CSL
    5. PORTER-CABLE PC13CSL vs Skil 5480-01
    6. PORTER-CABLE PC13CSL vs DEWALT DWE575SB

    The key here is that the search is being done for two specific brands & model numbers as a product comparison (buyer is on the fence (comparison shopping)) which your competition won't usually be focused on even though they might target both individual products.

    Don't forget the relevant internal links that connect the keywords/pages.
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    • Profile picture of the author GGpaul
      Originally Posted by yukon View Post

      OP here's a tip for targeting popular products that sometimes have less SERP competition.

      Instead of having one page about one product, build at least 3 pages about 2 products.

      Here's what I'm talking about (example)...

      We have 2 saws for sale on Amazon (Skil 5480-01 & DEWALT DWE575S).
      • The first page on your site is focused on the first product (Skil 5480-01).
      • The second page is focused on the second product (DEWALT DWE575SB).
      • The third page is focused on a comparison (pros/cons) of both products(Skil 5480-01 vs DEWALT DWE575SB).

      The page titles would be something like:
      1. Skil 5480-01
      2. DEWALT DWE575SB
      3. Skil 5480-01 vs DEWALT DWE575SB

      Link all 3 internal pages to each other with the appropriate anchor-text.

      You can scale that up to even more relevant pages by simply adding a 3rd product.

      Example page titles:
      1. Skil 5480-01
      2. DEWALT DWE575SB
      3. Skil 5480-01 vs DEWALT DWE575SB
      4. PORTER-CABLE PC13CSL
      5. PORTER-CABLE PC13CSL vs Skil 5480-01
      6. PORTER-CABLE PC13CSL vs DEWALT DWE575SB

      The key here is that the search is being done for two specific brands & model numbers as a product comparison (buyer is on the fence (comparison shopping)) which your competition won't usually be focused on even though they might target both individual products.

      Don't forget the relevant internal links that connect the keywords/pages.
      Would the anchor text be the name of the product or would you mix it up with various anchor texts?
      Signature

      RIP Dad Oct 14 1954 - Mar 14 2015.

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      • Profile picture of the author yukon
        Banned
        Originally Posted by GGpaul View Post

        Would the anchor text be the name of the product or would you mix it up with various anchor texts?
        I would keep the anchor-text the same which is how a typical blog links to other internal pages.

        If you wanted to target multiple keywords for a single page then you could mix up the anchor-text. Include the anchor-text keyword on the page your trying to rank.
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    • Profile picture of the author rschmitz
      Originally Posted by yukon View Post

      OP here's a tip for targeting popular products that sometimes have less SERP competition.

      Instead of having one page about one product, build at least 3 pages about 2 products.

      Here's what I'm talking about (example)...

      We have 2 saws for sale on Amazon (Skil 5480-01 & DEWALT DWE575S).
      • The first page on your site is focused on the first product (Skil 5480-01).
      • The second page is focused on the second product (DEWALT DWE575SB).
      • The third page is focused on a comparison (pros/cons) of both products(Skil 5480-01 vs DEWALT DWE575SB).

      The page titles would be something like:
      1. Skil 5480-01
      2. DEWALT DWE575SB
      3. Skil 5480-01 vs DEWALT DWE575SB

      Link all 3 internal pages to each other with the appropriate anchor-text.

      You can scale that up to even more relevant pages by simply adding a 3rd product.

      Example page titles:
      1. Skil 5480-01
      2. DEWALT DWE575SB
      3. Skil 5480-01 vs DEWALT DWE575SB
      4. PORTER-CABLE PC13CSL
      5. PORTER-CABLE PC13CSL vs Skil 5480-01
      6. PORTER-CABLE PC13CSL vs DEWALT DWE575SB

      The key here is that the search is being done for two specific brands & model numbers as a product comparison (buyer is on the fence (comparison shopping)) which your competition won't usually be focused on even though they might target both individual products.

      Don't forget the relevant internal links that connect the keywords/pages.
      Thank you. That seems like quite a bit of work for less reward, I'm guessing it is worth it though. How much information per page?
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      • Profile picture of the author yukon
        Banned
        Originally Posted by rschmitz View Post

        Thank you. That seems like quite a bit of work for less reward, I'm guessing it is worth it though. How much information per page?
        I have access to a very large review site, a large percentage of the sites traffic is focused on comparing two or more model numbers for the incoming search phrases.

        Example keyword: [brand model number] vs [brand model number]

        When people are comparison shopping like that they're ready to buy, they're trying to figure out which of the two items is the better deal.

        The amount of information per page is whatever it takes to make a sale. It doesn't take much text to rank a page (SEO), still you need to make a sale so don't hold back on product descriptions for traffic.
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  • Profile picture of the author rupok98
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    [DELETED]
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    • Profile picture of the author GGpaul
      Originally Posted by rupok98 View Post

      You should hire a professional SEO expert to review your site cause you said in your site 30 article already published but not getting traffic most probably your keyword research is not perfect and your blog articles are may be visitor friendly bur not search friendly and I also want to say that if your site is blog site then you don't need to have a single backlink to generate traffic .
      I disagree. You're probably trying to persuade him to use your service. Err you're not trying you're desperate for him to use your service.

      Don't hire a professional SEO expert. You can learn everything here and ask questions to all sorts of online marketers that will help you out for free.
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      RIP Dad Oct 14 1954 - Mar 14 2015.

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  • Profile picture of the author tritrain
    I like Yukons method. Also, its critical to rewrite everything that is pulled from Amazon, as is possible.
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    Domains for sale - see seopositions.net
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    • Profile picture of the author rschmitz
      Originally Posted by tritrain View Post

      I like Yukons method. Also, its critical to rewrite everything that is pulled from Amazon, as is possible.
      That is what I do. All of my reviews I write myself, the sentence structure is
      1. Overview (hook)
      2. Features
      3. Pros and Cons
      4. Conclusion(restate points and close)

      Comes out between 400-1000 words when all is said and done.
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  • Profile picture of the author clean99
    To boost your link building efforts, build tier 2 links to your tier 1. One of the most effective methods for building tier 2 link imo is to submit them to networks like UAW or SYA or some other ones to get PR juice to your links.

    It's not going to hurt your site because you are not sending those network links directly to your site.
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  • Profile picture of the author rschmitz
    Alright, I've decided to go all out on a backlinking campaign. No more reviews until then
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  • Profile picture of the author Moneymaker2012
    Great, I was also going to suggest you for adding quality backlinks to your site as it is important to beat the top ranking sites, and also you spend some of your time on press releases and submissions.
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  • Profile picture of the author xiha
    You have less possibility in ranking your site on #1 if you just write high quality content.To get high ranking ,you need to make some blacklinks strategies.For example,you can build the high quality tier 1with web2.0 and high pr article directories site for your money site.Then you need to build the blacklinks for your tier 1.If possible,you can also build the tier3 under the help of some tools.I hope that my suggstion can help you in some degrees.
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    • Profile picture of the author rschmitz
      Surprised my thread hasn't been buried yet, I guess this would be a good time to give an update as to what I am doing with the site.

      Basically, I've done thorough research now and am doing straight blackhat, after having used up a great deal of time building links to my site manually and becoming a zombie.
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