Schema html tags and SEO

14 replies
  • SEO
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I've been looking a lot at the schema (Home - schema.org) and thinking of implementing it on my sites.

It adds a lot of extra code to the page which I'm not fussed on but I'm interested to know if anyone has used it and noticed an improvement?

For me I don't believe Google needs to see this stuff on the page and its some sort of fad..

But results talk.. so has anyone used it and noticed a difference?

Thanks
#html #schema #seo #tags
  • Profile picture of the author chrisjchrisj
    Added the piece of code to my site and no significant improvement yet but Google Webmaster Tools allows me to test it. My goal is to display my site into the right side of search result (I forgot the term for it, honestly) and I think a Google Plus page would be required.
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    • Profile picture of the author zenichanin
      Originally Posted by chrisjchrisj View Post

      My goal is to display my site into the right side of search result (I forgot the term for it, honestly)
      Knowledge graph is the term. And unless you're wikipedia, it will be difficult to get your website's data to display there. Best you can do is implement schema and it will show up fancier in your search result. i.e. if your website has events, Google will pull a few events and display them under your search result with event time, location, etc...
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  • Profile picture of the author OptiLocal
    Yes, it makes difference and we noticed it with many of our clients. As we move forward into a new era of semantic search, I expect to see this markup added to many more websites. I believe that the Google Hummingbird update and greater dependence on Knowledge Graph has made schema.org all the more important. As Google works harder to connect the dots between entities online, in an attempt to adapt to entity and category based queries, schema.org markup will be key. Google wants to categorize the web and specify specific entity points, schema.org is one way to make this happen.
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  • Profile picture of the author nettiapina
    I'm not sure if this helps or not, but Google seems to pick up products from a WooCommerce store really quick. WooCommerce is using these definitions.

    A SEO company I know and respect uses and recommends these. I've not seen drastic changes myself, but have not been watching. I'm trying to add them whenever it makes sense for things like the company address.
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    Links in signature will not help your SEO. Not on this site, and not on any other forum.
    Who told me this? An ex Google web spam engineer.

    What's your excuse?
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  • Profile picture of the author yukon
    Banned
    Not a good idea to add all the schema code just because you can, that's a boat load of tags. What are you trying to accomplish?
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    Hi
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  • Profile picture of the author abbadox
    Not a good idea to add all the schema code just because you can, that's a boat load of tags. What are you trying to accomplish?
    I want to add any code that will help with ranking!.
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    • Profile picture of the author yukon
      Banned
      Originally Posted by abbadox View Post

      I want to add any code that will help with ranking!.
      That's nice but it doesn't make sense.

      Schema covers way too many things. Figure out what you want tweaked in the SERPs & focus on only those things.
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      Hi
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  • Profile picture of the author Rus Sells
    Schema.org is a combined effort by Google, Bing and Yahoo so I think one would do well to not ignore it.
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  • Profile picture of the author jeenferwilson
    It is good to implement these schema tags. Even though they are not that significant now, i hope things are going to change in the near future. This is very important for e-commerce sites.
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  • Profile picture of the author Intrepreneur
    Update:

    Adding Schema = Good idea.

    Use it properly though.
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  • Profile picture of the author promo87
    Banned
    I am going to try this one out for sure thanks for sharing some great ideas.
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  • Profile picture of the author ThomasTe
    I've added schema info on a couple of my sites, a few months ago, including schema code for logo, but I cannot see it in the search results. Anybody have the same experience?
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