Where will Google draw the line?

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  • SEO
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The recent updates and changes have made me think..where will Google draw the line, or will they keep exploiting their power until any manipulation of the search rankings will be near impossible?

I actually agree with some of their changes, but others not so much

1. Penalization of black hat link building / built links / anchor text over optimisation

The penalisation makes things harder for the people trying to game the system, so I actually agree with this change as it now puts pressure on webmasters to have to actually earn links (through the production of useful/engaging/interesting content) as opposed to building links themselves or getting other so called SEO's to build links for them.

2. Hiding of PageRank data

Their hiding of PageRank data is one that I am on the fence about. I can see why theyve probably done it, as before they made he change, so called SEO's and webmasters can use PR info to manipulate rankings ie. they will look for link opportunities on high PR pages, as opposed to the pages of sites that would find the content most useful and where the content will most help the readers.

However does this make it unnecessarily harder for webmasters to easily assess the overall strength of a site when deciding whether or not they should reach out for them for a link?

3. Hiding of keyword data from analytics

This one was really annoying. Hiding the data means that you can no longer see which keywords are driving traffic to your site. However you can still analyse things at page level ie. instead of looking at which keywords are driving traffic, look at which pages are driving traffic and from there you could probably ascertain which keywords are driving the traffic.

Additionally webmaster tools still provides keyword level analytics up to 90 days.


My question is

Up to now the changes have been just about bearable and in most cases have a logical standpoint and are working on making it harder for spammers ect...

However how soon will it be until Google really oversteps the mark and does something really out of line that makes it exceptionally harder for even the ones providing real value and trying to build legitable authoritive sites and ecommerce sites on the web...

Say for example...what if they decide they will penalise any blog/site for linking to an ecommerce site via a transactional anchor text - ie an anchor text of a product...to encourage the ecommerce sites more toward PPC. They havent done anything like this yet, but I could see it happening in the future.

Or they decide to blanket all the keyword level data in webmaster tools too, so people are forced to look at things from page level, which although can work, is not as granular in most cases.


Their frequency of changes causes an unsettling feeling, which causes even the people that are doing things by the book now, to think, what if they make it even harder in future...

where will they draw the line...
#draw #google #line
  • Profile picture of the author DPM70
    1. They don't get all of Black Hat - not by a long way
    2. They claim the feed into PR is broken
    3. Never bothered me - I know what people are searching for without relying on analytics or keyword tools
    4. Your Question. The internet is. Google are a part of it. If you want to make money via the internet, there is just as much opportunity out there as there has ever been.
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  • Profile picture of the author jinx1221
    However how soon will it be until Google really oversteps the mark and does something really out of line that makes it exceptionally harder....
    Oversteps what line? It's their line. They can overstep it however and whenever they want. People fail to realize that in the end they are a business. Google is under no obligation to deliver any data we want to see, and none of us is entitled to any special privelage of rank. It's their playground, we are just the little kids playing in it.. and they'd just as soon we stop playing in it.

    Not saying whether it's right or wrong, it just isn't for us to debate. If one of your website visitors emailed you and said "Hey, I think you should have one of those 'number of visits' boxes on your site, so I can see how much traffic you get", what would you say? I know exactly what I'd say
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    • Profile picture of the author jungl
      Of course they're "allowed to". Being allowed to doesn't mean you shouldn't be able to criticize what they're doing. Just like a journalist would be able to talk about Walmart crossing a line if it (let's say) banned all paper money to prevent fraud (or something wacky like that).
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      • Profile picture of the author paulgl
        Originally Posted by jungl View Post

        (let's say) banned all paper money to prevent fraud (or something wacky like that).
        A lot of places I visit say no bills over $20, no checks, ...

        Google will draw the line as soon as IMers stop trying to game the system.

        Google keeps raking in record profits...but by all accounts here, google
        has no clue as to what they are doing.

        Paul
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        • Profile picture of the author Graham Maddison
          Originally Posted by paulgl View Post


          Google keeps raking in record profits...but by all accounts here, google
          has no clue as to what they are doing.

          Paul
          A recent observation in my google analytics account suggests otherwise.

          They have made it known they are penalizing sites for slow loading and now they offer a free service to help speed up your site. .. Free for the moment that is .... at some point in the future they will charge for the service after giving 30 days notice.

          Google knows exactly what its doing!
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  • Profile picture of the author jxam69
    @jinx1221 This thread had the perfect potential to become yet another misguided whinging thread for people who are not entirely au fait with logic, and you completely derailed it with sound observation and reasoning.

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