Google is unleashing animals left & right on "suspecting" Internet Marketers

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In the beginning there was Panda. Then along came Penguin. Now we have the Hummingbird. Rumor has it that next up will be a Vampire.

I call everyone who has been affected by the latest Hummingbird a "suspecting" Internet Marketer because they all new it was coming. It's common knowledge that anything less than pure white hat will be affected by whatever animal, bird or fish that the big G chooses to unleash.

The question then becomes why? Why do Internet marketers continue to put themselves in harm's way when they know exactly what will happen when the sheriff eventually rolls into town? (he might delay but everyone knows he's coming)

Would anyone knowingly build their houses on quick sand? Would a sane person knowingly swallow slow-killing poison (unless they are suicidal in the first place?)

If not, why would anyone use any strategy that is likely to get penalized by Google (especially if they are relying on Google to build and grow a business)?

Or is the big G just bullying unsuspecting Internet Marketers and unleashing its animal farm to show us who's boss?

Any insights dear Internet marketers?
#algorithm #animals #google #hummingbird #internet #left #marketers #panda #penguin #suspecting #unleashing
  • Profile picture of the author Alexa Smith
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    Originally Posted by Patbinc View Post

    Rumor has it that next up will be a Vampire.
    That or a werewolf. They're going to take their cues from "what most self-published authors are writing books about" on Kindle.

    Originally Posted by Patbinc View Post

    I call everyone who has been affected by the latest Hummingbird a "suspecting" Internet Marketer because they all new it was coming.
    For sure ... they "knew or ought to have known", anyway.

    Originally Posted by Patbinc View Post

    Why do Internet marketers continue to put themselves in harm's way when they know exactly what will happen when the sheriff eventually rolls into town?
    I've been thinking about this question for years.

    I never quite fully understand it.

    Without writing a book, here, I think it's a big mixture of factors, of which perhaps the two biggest are ...

    (i) Naivety/gullibility: just like the people who put up monetized sites at Blogger, the people who try to use Squidoo as part of "their" business, the people who use "free autoresponders" and the people who register their domain-names and host the sites attached to them all in one place rather than registering and hosting separately, some people really do imagine that all the nasty "accidents" one hears about are things that happen to "other people" rather than to themselves (i.e. they really don't know/believe/accept that they're stacking the deck against themselves), and ...

    (ii) There are huge numbers of people whose only way of earning anything online is to sell/promote/provide "services" based on extremely ill-advised principles, and the fact they have to propagate and perpetuate all the bizarre beliefs of the Urban Myth School of Internet Marketing in order to do so appears not to bother them in the slightest. At one time, it was "spinning and mass submission services", and their sales/promotional pages were all covered in delusional/deceptive nonsense about "duplicate content", which they got hordes of beginning marketers to swallow for a while, until - thankfully - the Penguin updates caught most of them out on that one - but it wasn't the Penguin updates that made it all nonsense: it was always nonsense, right from the start, and many people said so openly even before the Penguin had ever been heard of. And a more up-to-date example: even now, after the de-indexation of so many blog networks, there are still (a few) people promoting "private blog networks for SEO" in spite of so many authoritative sources explaining (in some detail) why these are The Top Backlink-Type To Avoid, and in spite of it "obviously" not making any sense to try to base your SEO on the type of activity that Google is so openly and consistently explaining they're committed to identifying and penalizing. That's all nonsense, too, and Google-dependent marketers planning to do it may well end up with a ruined business out of it. But there you go: large numbers of "service providers" have a financial incentive to promote all this nonsense, and even larger numbers (of their recent customers) have an emotional incentive to accept it.

    There are loads of other factors involved, as well, but for me those are the two big ones.

    Good thread.
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    • Profile picture of the author Patbinc
      Originally Posted by Alexa Smith View Post


      Without writing a book, here, I think it's a big mixture of factors, of which perhaps the two biggest are ...
      Maybe you should actually seriously consider writing a book. I know for a fact most newbies flow with the crowd, someone needs to give them the facts so that when they are mauled by the animal of the day they know they had a choice

      Originally Posted by Alexa Smith View Post

      But there you go: large numbers of people have a financial incentive to promote all this nonsense, and even larger numbers (of their recent customers) have an emotional incentive to accept it.
      I guess not everyone cares about building a long term, viable and sustainable business on the web. And for a majority it looks like the quick buck almost always beats the long term income. Sad.

      Originally Posted by Alexa Smith View Post


      Good thread - I hope the moderators won't remove it or move it to the SEO folder (it seems to me to be about very much more than just SEO, but that's open to interpretation, I suppose).
      You have outlined 2 main factors above that are nothing but SEO...and I think that as long as people continue associating this particular problem with SEO only, the further we will be from finding a solution if ever.

      Very valuable insights Alexa, please consider writing a short report if not a book
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  • Profile picture of the author hashif16
    Many internet marketers choose black hat tactics voluntarily inorder to make quick money. If any animals try to harm they will definitely find an arrow ( another blackhat tactics) to keep them away
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    • Profile picture of the author Patbinc
      Originally Posted by hashif16 View Post

      Many internet marketers choose black hat tactics voluntarily inorder to make quick money. If any animals try to harm they will definitely find an arrow ( another blackhat tactics) to keep them away
      Very true but equally sad. It's such a waste of skills and talent...they could choose to do business the proper way and kill it every time but no, the lure of the quick buck beats any long term income in their eyes.
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  • Profile picture of the author faisalmaximus
    Panda is the biggest among 3, Penguin is bigger and Hummingbird is smallest so far size is concern. So, big G is targeting to smaller things day by day. I think, marketers should be smarter to avoid the new sheriff of the town. They can't give up their business, easiest ideas & strategies, but can update their strategies to comply with the Google updates, what I am doing and still getting results.
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    • Profile picture of the author Patbinc
      Originally Posted by faisalmaximus View Post

      Panda is the biggest among 3, Penguin is bigger and Hummingbird is smallest so far size is concern. So, big G is targeting to smaller things day by day. I think, marketers should be smarter to avoid the new sheriff of the town. They can't give up their business, easiest ideas & strategies, but can update their strategies to comply with the Google updates, what I am doing and still getting results.
      Hummingbird is not as small as you might believe, going by this quote from somewhere online:

      "Penguin and Panda were previous algorithm changes, but unlike Hummingbird, they only addressed flaws by updating the then-current algorithm. Hummingbird has completely changed the algorithm and only retains the most beneficial aspects of the previous ones."And in the greater context of the original post, does it really matter how big or small an update is? Rather shouldn't Internet Marketers be on the safe side of all updates, big and small, at all times?
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  • Profile picture of the author LimitlessTraffic
    The next animal will definitely have 4 leg.

    Lucky, I'm not in the SEO industry! Sounds like a constant war with Google.
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  • Profile picture of the author THK
    There could be many reasons.

    Maybe the vast amount of traffic available on G properties is too attractive to give up on them.

    Maybe they have already invested too much time and resource and desperate to find a permanent solution.

    Or maybe they don't know any better.

    But when you say this-

    Originally Posted by Patbinc View Post


    ....
    Or is the big G just bullying unsuspecting Internet Marketers and unleashing its animal farm to show us who's boss?

    ...
    you are probably correct, at least partially. Part of their plan definitely is to drive this "internet marketing" crowd away from their properties.

    They only invite this crowd when they need to drum up some business. Case in point- G+. Internet marketers are probably the most vocal supporters of this platform. Wait until it becomes popular. And then listen to the same people and notice how the tone changes.
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  • Profile picture of the author Venturetothetop
    Well, I only do White Hat but hang around a lot of people who do other Hat techniques... and unfortunately whatever penalty they get never really outweighs the benefit of using their 'unfair' techniques.

    Google will always count backlinks in some way, so many will continue to create millions upon millions of links. Google will never have a pure way of knowing if a site is good or not; if it does it by how long people stay on the site - then existing sites would dominate and no new sites would get a chance in ranking... if it does it by number of mentions from high profile sites, then sites preferred by these sites would only stand a change of ranking. It can't rely on one measure if it is to remain independant as a search engine.

    If you get caught out you lose, but if you don't get caught out (and I know many people who are not), then you cash in quicker then pure white haters...

    Sad, but that is the story.
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    • Profile picture of the author Sandra Martinez
      There are those who know exactly what they are doing when using grey or black hat technique, they are exploiting weaknesses that will be fixed. Those are privateers reincarnated, and have the need of cheating the system in their souls. I happen to know and love dearly a couple, they are a lot of fun.

      And then, you have those who want results, and trust the privateers teachings because they do bring results in the short term. But they do not understand the game, and get trapped.

      Finally, you have those who do understand and try other methods... problem is: pure white hat means not promotion at all, and in this case not even grandma visits the site (believe me, I tried). There is no tricks, not fast results, when going white hat, and no promises in the long run either. You can do everything right and starve.

      So, as I see it... the small privateers feast is coming to an end. We will always have the big privateers, of course... but it is maybe time to see internet marketing as it is: a venue to promote a real business.
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      • Profile picture of the author Patbinc
        Originally Posted by Sandra Martinez View Post

        There are those who know exactly what they are doing when using grey or black hat technique, they are exploiting weaknesses that will be fixed. Those are privateers reincarnated, and have the need of cheating the system in their souls. I happen to know and love dearly a couple, they are a lot of fun.

        And then, you have those who want results, and trust the privateers teachings because they do bring results in the short term. But they do not understand the game, and get trapped.

        Finally, you have those who do understand and try other methods... problem is: pure white hat means not promotion at all, and in this case not even grandma visits the site (believe me, I tried). There is no tricks, not fast results, when going white hat, and no promises in the long run either. You can do everything right and starve.

        So, as I see it... the small privateers feast is coming to an end. We will always have the big privateers, of course... but it is maybe time to see internet marketing as it is: a venue to promote a real business.
        Now this is an interesting observation. Please correct me if I am wrong but are you saying 100% White Hat "does not work"?
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        • Profile picture of the author Sandra Martinez
          Originally Posted by Patbinc View Post

          Now this is an interesting observation. Please correct me if I am wrong but are you saying 100% White Hat "does not work"?
          Of course not. Now, as John said there are some "creamy colored" techniques that are generally accepted. It is mostly a matter of how/when/where/how elegantly you plant your links. And how you encourage others to put links for you.

          I have only one blog that is pure white and has visitors. It is highly controversial and ranks for some very weird key phrases. It has completely natural traffic, but not many sales. From all the affiliate links in it, I get a check a year from one program (it is what it takes to get to the paying threshold), and that´s it.
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  • Profile picture of the author Graham Maddison
    The big G is taking its present route in penalizing websites for all sorts of reasons, not just SEO, but a recent observation is that they will be encouraging you the webmasters, to use certain services of theirs to help bring your website up to a standard which they set.

    Check your analytics account or read my article below.

    They are offering these free of charge at the moment with a caveat that they may begin to charge for them in the future. There is no given time frame for doing so or any indication of what the charges might be, but they will give you 30 days notice beforehand.

    Google is very shrewd and will suck you in and then make you pay for it.
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    • Profile picture of the author Patbinc
      Originally Posted by Graham Maddison View Post

      The big G is taking its present route in penalizing websites for all sorts of reasons, not just SEO, but a recent observation is that they will be encouraging you the webmasters, to use certain services of theirs to help bring your website up to a standard which they set.

      Check your analytics account or read my article below.

      They are offering these free of charge at the moment with a caveat that they may begin to charge for them in the future. There is no given time frame for doing so or any indication of what the charges might be, but they will give you 30 days notice beforehand.

      Google is very shrewd and will suck you in and then make you pay for it.

      So is it partly our folly that we are building sites that are ever reliant on big G's services? Should we start looking at business models that do not give big G so much clout that might ruin our businesses if and when they so wish if we decide not to use their services?
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Patbinc View Post

      And in the greater context of the original post, does it really matter how big or small an update is? Rather shouldn't Internet Marketers be on the safe side of all updates, big and small, at all times?
      The only way to be truly "on the safe side of all updates" is to do nothing. And, as was pointed out, doing nothing doesn't work all that well.

      While I do my best to avoid the gray- or black-hat tactics, I can't claim to be pure-white-hat, either.

      Even the simple, built-in pinging function with Wordpress could be construed as an attempt to draw attention to your pages artificially.

      So I guess I have to cop to being "cream hat" when it comes to drawing attention to my sites.

      As for the size of the update, I suspect that the size is irrelevant if you get caught in it. Even Big G admits that every update has some collateral damage at first, so bigger updates carry bigger risk of getting caught by "friendly fire."
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  • Profile picture of the author DeanJames
    Welcome to the land of SEO where the goalposts keep moving and you evolve or die. If you're ranked and getting traffic be sure to leverage it because sooner or later your organic traffic will be a thing of the past and you'll have to start over.

    The main problem with SEO, for the majority of marketers at the beginner-intermediate level is that you'll invest a lot of time 'figuring out' what is working and just when you think you have done exactly that, everything you thought you knew will become redundant.

    The smart and nimble will continue to profit.

    SEO is a bit like propaganda - you can believe what is put out there for public consumption or you can do what works 'in the trenches'.
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    • Profile picture of the author Patbinc
      Originally Posted by DeanJames View Post

      SEO is a bit like propaganda - you can believe what is put out there for public consumption or you can do what works 'in the trenches'.
      I love this quote. In fact I beg to quote you any time I am talking or commenting about SEO

      People don't like getting "in the trenches" and I think that is the beginning of losing rankings during Google updates.
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      • Profile picture of the author yukon
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        Originally Posted by Patbinc View Post

        Originally Posted by DeanJames View Post

        SEO is a bit like propaganda - you can believe what is put out there for public consumption or you can do what works 'in the trenches'.
        I love this quote. In fact I beg to quote you any time I am talking or commenting about SEO

        People don't like getting "in the trenches" and I think that is the beginning of losing rankings during Google updates.
        That comment contradicts your OP comment.
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  • Profile picture of the author nik0
    Banned
    Old practices worked for so long that it became a habit.
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  • Profile picture of the author yukon
    Banned
    Originally Posted by Patbinc View Post

    In the beginning there was Panda. Then along came Penguin. Now we have the Hummingbird. Rumor has it that next up will be a Vampire.

    I call everyone who has been affected by the latest Hummingbird a "suspecting" Internet Marketer because they all new it was coming. It's common knowledge that anything less than pure white hat will be affected by whatever animal, bird or fish that the big G chooses to unleash.

    The question then becomes why? Why do Internet marketers continue to put themselves in harm's way when they know exactly what will happen when the sheriff eventually rolls into town? (he might delay but everyone knows he's coming)

    Would anyone knowingly build their houses on quick sand? Would a sane person knowingly swallow slow-killing poison (unless they are suicidal in the first place?)

    If not, why would anyone use any strategy that is likely to get penalized by Google (especially if they are relying on Google to build and grow a business)?

    Or is the big G just bullying unsuspecting Internet Marketers and unleashing its animal farm to show us who's boss?

    Any insights dear Internet marketers?
    Hummingbird should make longtail question type searches easier to rank.

    That's a good thing.

    Looks like your trying to roll everything into being negative.
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  • Profile picture of the author Lokahi
    Google can call their algorithm updates whatever they want. And, maybe these names like Panda, Penguin and Hummingbird, relate to some insider secret on Google's part. Whatever the case, the results are the same in they are cleaning up Google search and making them harder to get into for lower quality sites.
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