Content is more important.
That is good, I can understand this.
So, we go and start building a site around a certain subject and create great content.
So now the dilemma.
How is it possible to track the position of the site in the search engines.
Every tool that I've come across that can track the position of your site would want you to input at least one keyword with your URL to be able to tell you that your site is on page "X" in Google.