All my sites so far have been built around buyer keywords. ie. barbequereviews.com or navi5200review.com. These are both examples btw.
So lets say I was going to pump out a website in the fitness/health niche (yea, yea, i know). I want to make an authority site, interspersed with actually "good" products.
Lisa Irby for example, makes 4 figures a month from her websites. One of the main income builders is her website flat-stomach-exercises.com.
This is an EMD site, however, when I type in those keywords in google her site is no where to be seen. I dont know if it was top ranked years ago because of those and is now building income through loyal members or what.
Anyway what I am asking is, am i better off trying to get an exact match domain or trying to find something clever and catchy when going into a huge market like six pack abs, losing weight, etc? In this day and age?
EMD = how-to-get-six-pack-abs-fast.com
Lets just pretend both these examples are real. I have the choice between both. Which do I choose?
Also if you say catchy, how can I do keyword research when the site is called sixpacksecrets.com? The name is too generic for keyword research, its obvious sick pack abs is hugely competetive. and since it will be an authorative site, I wont know what im selling right away.
Is there any chance of a single guy ranking and making cash on a website like sixpacksecrets.com in 2013 even if he had good content?