I have been doing Google Adwords for a couple of years now with a decent amount of success.
I just now am looking into expanding my PPC campaigns and creating campaigns in both Yahoo and Bing. However, I've never done them before and I don't know anything about them.
I have 2 main questions regarding it:
1) Can anyone help me out with some advice about how to get started with both of these networks? Are they the same or separate dashboards? And where can I learn the basics of setting up new campaigns and doing everything properly?
2) Are these 2 networks effective for local businesses? A company that has about a 50 mile radius target market?
ANY advice on how to get started with this would be immensely helpful.
Perhaps there are customer support phone numbers where Yahoo/Bing specialists can help walk me through getting everything set up just like there is with Google?
Thanks so much guys!