Advice about Yahoo and Bing PPC?

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Hey guys,

I have been doing Google Adwords for a couple of years now with a decent amount of success.

I just now am looking into expanding my PPC campaigns and creating campaigns in both Yahoo and Bing. However, I've never done them before and I don't know anything about them.

I have 2 main questions regarding it:

1) Can anyone help me out with some advice about how to get started with both of these networks? Are they the same or separate dashboards? And where can I learn the basics of setting up new campaigns and doing everything properly?

2) Are these 2 networks effective for local businesses? A company that has about a 50 mile radius target market?

ANY advice on how to get started with this would be immensely helpful.

Perhaps there are customer support phone numbers where Yahoo/Bing specialists can help walk me through getting everything set up just like there is with Google?

Thanks so much guys!

Joe
#advice #bing #ppc #yahoo
  • Profile picture of the author dropout
    1) They are the same, you advertise on both networks through http://bingads.com/ - pretty much everything about BingAds is based on AdWords so I don't think you will find much difficulty in setting up campaigns. You can also import Adwords campaigns. Seeing you are in the US, I am sure there must also be some hotline you can call if you need help.

    2) The main difference between AdWords and BingAds is (much) lower traffic and lower click prices on BingAds. In my experience, campaigns that work in AdWords also work great on BingAds.
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    • Profile picture of the author amcg
      2) The main difference between AdWords and BingAds is (much) lower traffic and lower click prices on BingAds. In my experience, campaigns that work in AdWords also work great on BingAds.
      This is true. I would pretty much always recommend running campaigns on one network, unless you have lots of staff and resources to run multiple networks. I would think that PPC at scale requires resources that most startups/small businesses don't have.
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      • Profile picture of the author dropout
        Originally Posted by amcg View Post

        This is true. I would pretty much always recommend running campaigns on one network, unless you have lots of staff and resources to run multiple networks. I would think that PPC at scale requires resources that most startups/small businesses don't have.
        Sorry but I don't agree with that assesment at all though of course it depends on what business you are running, do you have the staff to handle the larger volume of business etc.

        In my experience, I can pretty much just copy a campaign that works on Adwords into BingAds and it's an instant winner there too. If a campaign works with the higher cpc @ AdWords, most of the time it will do even better (but with lower volume) on BingAds' lower cpc prices.
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        I mentor in CPA marketing, especially lead generation. PM me for info.

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  • Profile picture of the author svetod
    BingAds works very well for me and my students. If you are an Adwords user already, the easiest way will be to import your campaigns into Bing. You can also download BingAds Editor which will ease your life a lot.

    The traffic there is less, but the CPC is lower and the conversion rate is great, which makes Bing a great place to make decent money.

    Hope that helps!
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  • Profile picture of the author joeyjamz
    Wow this was very helpful - thank you all!

    I think I am going to take your advice and just import my Adwords campaign since it is doing well and I'd like it to be the same anyway, but that leads me to this question...

    How do I import an Adwords campaign into Bing Ads? I've obviously never done this since I've never used Bing Ads and I don't want to mess anything up. If you could tell me how I go about doing this import that would be awesome!

    Also - Does this mean that once this campaign is set up in Bing Ads, that my ads will be running on both Bing and Yahoo? That would be ideal.

    what things should I be adjusting once it is imported? Just keyword bids, or a ton of different things?

    Thanks so much guys!
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    • Profile picture of the author Disloyal
      Once logged into BingAds, click home and top right corner of menu. Click where it says "Import From Google Adwords". After that, just put your email and password and select what you want to import.

      Yes, once you do this ads will run on Yahoo and Bing. All you need to do, is adjust bids, if I am not mistaken.
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