SEO for International Website

If you're looking to promote website in different-2 location, then create the sub-domain in website according to geo-location for example, if your website is xyz.com and you want to promote in india, australia and uk, than create sub-domain like in.xyz.com, au.xyz.com and uk.xyz.com and submit these sites in google webmaster tool and set the geo-targeted location according to sub-domain ( India, Australia and UK).

So its a "big project" and you're asking for help on a public forum?

Seems legit.

When you are focusing for global use quality link building and guest post blogging.You should also use social-media engagement to improve the website visibility.
Thanks.

Since you want to have an Internet presence why don't you just simply begin SEO for Google.com for global presence and Local SEO for Google India for your country.

Ranking on Google India and the likes are quite different from ranking on Google.com.

Since you're going the international route make sure you have this

https://support.google.com/webmaster...r/189077?hl=en

It's funny because I work for an ecommerce company and I actually went to San Francisco for a conference to learn about international SEO. You can PM me and we'll discuss. I actually setup about 110 powerpoint slide just on international SEO.

You definitely want to add canonical tags. We mainly got the heading tags, meta description, title tags, product descriptions all translated using a console.

We also had to create different site maps and make sure the custom error 404 page is translated as well. Try to automate it if you can but again, use the href lang.

Low priority : rename the images.
High priority : URL renaming.

Let me know if you have any questions.

A good site to refer to that does well with their international is asos.com.
I'd try to aim for ccTLD if you guys have the funds. But you can also do sub dir.

Hopefully this answered some of your questions.

Here's a useful pdf

https://www.distilled.net/wp-content...tegy-Guide.pdf

Ah, here are some notes that I've taken in the past

Integrate SEO best practices regularly. Collaborate early on global content priorities to best leverage resources.
URL naming convention and ccTLD. It could help through a click through rate perspective and increase in sales. If resources are an issue, we can go for subfolders since HM.com does that and performs really well.
Fix all Canonicalization & Duplication issues.

Create an href Alternate Language.

Unique Localization. - Localization process consists of In-Country keyword research. Afterwards, make sure each keyword is mapped to prefer landing page. Content localized using keywords (content, video, images, links). Reviewed by Editorial, SEO and added to sitemaps. Last step is localized and optimized content goes live.

Accessibility
Site Architecture


Content
Duplicate content
Meta elements
Header tags
In-line CSS
Alt attributes




Translate the Meta descriptions accordingly for each desired country.
Href alt Lang in XML Sitemaps
Geo targeting is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on his or her location such as country/region.
Geo targeting challenge : many geo sites are outranked by the US or predominant language version sites. EX: US sites outrank Australia, india English sites, even if searched from those countries.
Solution : Add Hreflang (language/country) annotations to XML sitemaps indicating to Google which country a specific page is targeting.

Thanks GGpaul! Good stuff. Any recommended strategies to avoid duplicate content?

Google is pretty good at recognizing languages, and showing the content at the relevant country search. However, it's always the best idea to get your lang codes right.

Thank you all for the kind of support and help. I really love this forum and members.

Just remember this

This is the solution I was looking for.
THanks you all.