PPC Question: Mobile Devices

by peeves
1 replies
  • SEO
  • |
What can cause adwords traffic from mobile devices to drop campaign-wide after bid management on just a few keywords in an ad group (same campaign)?

Desktop devices are performing well, but adwords traffic from mobile took a hit. What could be causing this discrepancy between devices? Is there a particular bid sharing requirement that must be followed when performing bid management to ensure mobile devices don't fluctuate or drop below normal levels, compared to desktop devices?
#devices #mobile #ppc #question
  • Profile picture of the author taylormike
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    • Profile picture of the author Disloyal
      Have you adjusted your mobile bid adjustment setting?? This can be the cause.
      It can be found under Campaigns»Settings»Devices»Change Mobile Bid Adjustment.
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