I have a stupid Ppc question

3 replies
  • SEO
  • |
Obviously I need to have separate ad campaigns per keyword group on Adwords. No brainer. As for the landing pages, how drastic will the difference be in conversions if I drop them all to my index page versus a landing page custom designed for that keyword and subject? Merry Xmas.
#ppc #question #stupid
  • Profile picture of the author ufshane
    You can only know for sure if you test it. You might also look to advertise on networks that offer A/B testing on landing pages.
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  • Profile picture of the author vask
    In my experience, the more relevant your ad is to your landing page, then the higher your conversion rates will be. We can't say for sure how drastic the drop can be, because we have no idea how relevant your index page is to that keyword.

    But like ufshane said, you can only know for sure if you test it.
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  • Profile picture of the author blackli0n
    The difference would depend on how different the pages are and in what ways they are different.
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