SEO 101 for clients

13 years ago

Tell them:
You wanna have visitors = sells, we can buy them. The word is Marketing.

As soon you start confusing them with words like SEO, SERP... forget about it.

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chaotic squid

13 years ago

Thanks fastreplies, yea I may need a simpler approach

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yukon

Banned 13 years ago

What's the clients goal by hiring you? Are you supposed to be training them on SEO, or doing the SEO yourself?

If they're hiring you to do the SEO for them, why bother going into detail for something they won't understand? Do they even want to understand? Example, If the transmission went out on my vehicle I don't need to know the details, I need to know the transmission was fixed properly (does the car move?) & how much it will cost me.

Unless a business has dedicated in house tech support, doubtful they want to know the fine details, they most likely only care about ranking in the SERPs for their keywords (traffic/$$).

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nik0

Banned 13 years ago

In today's climate people probably want to know a little more what the SEO is doing.

People are not stupid or something, if they know about ranking in Google they also know about the risks of it.

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yukon

Banned 13 years ago

Originally Posted by nik0

In today's climate people probably want to know a little more what the SEO is doing.

People are not stupid or something, if they know about ranking in Google they also know about the risks of it.

That's easily proven wrong by the thousands of people buying junk links. That still happens today in 2013 & it will still happen in 2014, 2015, etc...

You can't undue the internet, there's been 15 years worth of millions of people selling junk. That stuff will be floating around the net for the next 50 years. Now pile on all the new junk being created every day...

You can't save the world. Besides, most don't want to be saved, they have $5 burning a hole in their pocket (junk links).

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nik0

Banned 13 years ago

Originally Posted by yukon

That's easily proven wrong by the thousands of people buying junk links. That still happens today in 2013 & it will still happen in 2014, 2015, etc...

You can't undue the internet, there's been 15 years worth of millions of people selling junk. That stuff will be floating around the net for the next 50 years. Now pile on all the new junk being created every day...

You can't save the world. Besides, most don't want to be saved, they have $5 burning a hole in their pocket (junk links).

How many people do you still see selling Senuke campaigns on this forum?

Well I can tell you a lot less then last year, and I know quite a few of those people and often got questions from those sellers if my business was also so bad lately. Not really lol.

Years ago when I called a few companies to offer SEO services I already got bombarded with questions if it was all safe and well so I imagine it only got worse these days.

There's quite a difference between people planning to spend a few hundred month and the ones buying a gig for 5 bucks.

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yukon

Banned 13 years ago

Originally Posted by nik0

How many people do you still see selling Senuke campaigns on this forum?

Well I can tell you a lot less then last year, and I know quite a few of those people and often got questions from those sellers if my business was also so bad lately. Not really lol.

Years ago when I called a few companies to offer SEO services I already got bombarded with questions if it was all safe and well so I imagine it only got worse these days.

There's quite a difference between people planning to spend a few hundred month and the ones buying a gig for 5 bucks.

This forum still has thousands of pages based on junk links, & I'm sure there's several people still filling orders for the same types of links.

Lol, have you ever known any link seller that would tell a client his/her links aren't safe? They're all safe, all you have to do is ask. :rolleyes:

There's no difference when someone is shopping for the lowest price, one guys $5,000 budget is another guys $5 budget, most people still think they're getting the upper hand on a link seller when they find the lowest priced seller. Even million dollar business cheap out, remember JCpenney?

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paulgl

13 years ago

The best advice to give local businesses, is to start advertising.
Forget SEO. Then go with maps, yelp, etc. They need no SEO or
website, for that matter.

Any local business that is going to rely on SEO, is DOA.

Paul

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yukon

Banned 13 years ago

Originally Posted by paulgl

The best advice to give local businesses, is to start advertising.
Forget SEO. Then go with maps, yelp, etc. They need no SEO or
website, for that matter.

Any local business that is going to rely on SEO, is DOA.

Paul

I don't know about anyone else but I search Google SERPs for local business.

This is how I personally search (subject + my zip code):

plumber 12345
landscaper 12345
pizza 12345
etc...

I'll search Google maps for driving directions, other than that G Maps is a bit clumsy & doesn't offer much info. about a business. I know they have Pages but that stuff is basically hidden, I find it easier to look at a web page owned by the business.

The examples above (plumber, landscaper, pizza) don't really require me to travel anywhere, they all show up at my front door with a phone call. Still, I want to see a business web page & possibly a special promotion (ex: pizza deal).

I've never done my own searches for a business on Yelp or online yellow pages. Maybe I'm just getting old?

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chaotic squid 13 years ago

Originally Posted by paulgl

They need no SEO or
website, for that matter.
Paul

What!? No website or seo? I believe every business should have a website, at least for info, awareness, and credibility. Seo too for local searches, very important imo.
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nik0

Banned 13 years ago

Originally Posted by yukon

This forum still has thousands of pages based on junk links, & I'm sure there's several people still filling orders for the same types of links.

Perhaps but most are threads that hardly ever get bumped anymore. Do you keep an eye on it on almost daily base? I do to check on which page my threads are and I can tell you that I see a LOT less crappy public link building services at the front page.

Originally Posted by yukon

There's no difference when someone is shopping for the lowest price, one guys $5,000 budget is another guys $5 budget, most people still think they're getting the upper hand on a link seller when they find the lowest priced seller. Even million dollar business cheap out, remember JCpenney?

Of course there is a HUGE difference, when I plan to buy a second hand car for $10.000,- I put a lot more time into it then when I look for a $500 car. With an extra check from the ANWB (car organization in Holland that tests a car for 250,-) in case I don't have anyone with me with expertise etc etc.

Same applies when buying a TV, you're not going to compare a lot more when you plan to spend $2000,- for a TV instead of a tv for 200-300 bucks for your kid in the sleeping room.

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yukon

Banned 13 years ago

Originally Posted by nik0

Perhaps but most are threads that hardly ever get bumped anymore. Do you keep an eye on it on almost daily base? I do to check on which page my threads are and I can tell you that I see a LOT less crappy public link building services at the front page.

Yes, I still see people asking about fiverr type SEO, that means they're looking to buy junk links.

Originally Posted by nik0

Of course there is a HUGE difference, when I plan to buy a second hand car for $10.000,- I put a lot more time into it then when I look for a $500 car. With an extra check from the ANWB (car organization in Holland that tests a car for 250,-) in case I don't have anyone with me with expertise etc etc.

Same applies when buying a TV, you're not going to compare a lot more when you plan to spend $2000,- for a TV instead of a tv for 200-300 bucks for your kid in the sleeping room.

You're missing the point, $5,000 to a lot of people isn't much money, on the other hand $500 is a lot of money to some people.

Trust me, stupid purchases has no boundaries when it comes to money. Again... JCPenney.

Go on & save the world If you want to, lol. Keep in mind most don't want to be saved because they know a guy with lower cost links than what you have.

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bigcat1967

13 years ago

In the past, it seems like every client had studied up on SEO. In my case, there wasn't much explaining to do, however, they would send me emails with links to articles on various ways to do SEO. They would always ask if we could do it this way or that and try to steer from the original plan. I always hated that.

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creztor

13 years ago

Don't get technical. Tell them what they need to know. Break it down to the basics and explain why what you can do for them will make them money and how.

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kmanbloquet

13 years ago

Most people fail to understand the value of SEO. All they want to see is that they get more traffic and thus more sales. You must educate people on the value of search engine optimization so that they can understand why they are paying you.

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Ben West

13 years ago

My advise is simple. Tell them that it is complicated, explain how that it is complicated, but end every sentence with "which means you earn more money!".

But most of all, just tell them the truth. I find my client love nothing more than transparency.

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