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Multiple Adword Accounts?

by ManAbout
3 replies
  • SEO
    • |
I have one Adwords account that I have had for years which I use to promote my own niche dating sites. No CPA or affiliate marketing ever done on that account.

Now I want to start doing PPC to CPA stuff. Should I open a new Adwords account just for this? Or should I use my existing Adwords account that already has a good history? The concern I have with this is that I don't want to mess up my current Adwords campaigns as they are my main source of income.

Any thoughts? I understand that Google doesn't allow multiple Adwords accounts for the same business triggering the same keywords. But, these will be totally different keywords than the ones I use now, so I think I am ok as far as google in concerned.
#accounts #adword #multiple
  • Profile picture of the author Derek Pankaew
    You can have as many AdWords accounts as you want, as long as they're linked with your MCC account.
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    • Profile picture of the author Dan Sherman Marketing
      what is an mcc acount?
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  • Profile picture of the author Lucid
    MCC = My Control Center
    Used by managers such as myself. You ask for a link to your own account making it easier to manage multiple accounts: one login, run reports one across all accounts are some of the features.

    As for having many accounts, unless this has changed, I was under the impression that you could only have one account. Google can boot you out if you do.

    Besides, there is no reason to open different accounts for different offers. Simply create a campaign for each. There is a limit to the number of campaigns you can create. No need also for an MCC account unless you manage other accounts that are not yours.
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