I think we all can agree that google wants us BUY traffic rather than game their algo.
My resident SEO guru said two things today which shook me:
"Google wants us to buy traffic, end of story. Everything else is you against them"
"if you want long term, don't do SEO"
What are your thoughts as a community as for how long term SEO will be? Will there be a day where we can't manipulate the algo even a little bit?
Please enlighten me