Here's how I've seen this play out...
- In one thread, someone was talking about killer backlinks.
- In another thread someone was talking about using perfect link text.
- In still another thread, it was all about article marketing and bio boxes.
as if PageRank was THE ANSWER.
PageRank only partially helps you understand one thing: The potential
of getting traffic to your web site or blog.
It doesn't even directly tell you if your site is important. It doesn't let
you know if you're getting traffic. It hardly helps you understand your
competition, if you even think you need to care about that.
In other words, PageRank doesn't indicate the LEVEL OF TRAFFIC you
are getting, or that you could get. (This is important, folks.)
I'd much rather have a PR 2 site with 20K visitors per month than a
PR 5 site with 5K visitors.
What matters is (targeted) traffic NOT PageRank. You need to think
about the metrics and why they really matter. If you care about your
PageRank you're wasting a lot of time.