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Facebook Marketing Tanked

by texasnomad
1 replies
  • SEO
    • |
Hey everyone,

I launched a campaign on the 15th that got off to a roaring start. Feeling elated, I wanted to see another day of performance before I started tweaking my funnel. Everything was the same - same budget ($50), same audience, same ad, same bids, same landing page - identical. I didn't change anything.

You can see in the attached image that the conversion rate tanked on Day 2 even though the ad frequency was still 1.0. Is the day to day performance of an ad campaign normally this volatile?
#facebook #marketing #tanked
  • Profile picture of the author Ricardo Furtado
    Sorry to hear about this, unfortunately this is just the way with these kinds of campaigns.

    NEVER expect to get the results that you got at one time – the numbers can change drastically with every marketing campaign.

    Unfortunately, that is just the truth about this – no matter what else you may have read, what you may have been told or what you may have seen.

    All the best. Regards.
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    Ricardo Furtado

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