i'l keep it short and sweet.
Im hearing a lot of different things about anchor text diversity after recent google updates.
im mainly hearing that anchor text diversity is still a major factor in todays world of SEO, but im also hearing that direct URLs are now key to anchor text. and that keyword targeted anchor text is now a big no no.
I cant imagine the latter being true, and im sure i will hear some mixed responses from this thread post, but i am curious (hence the user name to see what everyone is saying in one place.
Anyone have any advice on this please? a relatively in depth response would be great if possible, as i am hearing 2 sentences hear and there and not really getting to the bottom of things!!
Much appreciated and thanks for any help in advance.