PBN - spend more or wait for dust to settle?

by boxoun
18 replies
  • SEO
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In the "guest blog post are dead" era, or whatever the exact quote was, you think it would be wise for a person on tighter budget to spend anymore on domains or should they focus on making the ones they already own better quality?

Basically wait for the dust to clear?
#dust #pbn #settle #spend #wait
  • Profile picture of the author GyuMan82
    Originally Posted by boxoun View Post

    In the "guest blog post are dead" era, or whatever the exact quote was, you think it would be wise for a person on tighter budget to spend anymore on domains or should they focus on making the ones they already own better quality?

    Basically wait for the dust to clear?
    What does guest blogging being dead have to do with PBNs?

    Guest blogging is not even dead as a whole, just maybe "spammy" guest blogging.

    As far as what route to take, that is only a personal decision you can make.

    However waiting for the "dust to settle" is not a valid reason in my opinion for not expanding your PBN network.
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  • Profile picture of the author boxoun
    What does guest blogging being dead have to do with pbn? Are pbn, especially those of low quality, a spammy form of replicating guest posts or in content links?

    I've received link warnings on sites with not many links so the reason to wait would be to see how google will actually handle "guest blogging" first.
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    • Profile picture of the author GyuMan82
      Originally Posted by boxoun View Post

      What does guest blogging being dead have to do with pbn? Are pbn, especially those of low quality, a spammy form of replicating guest posts or in content links?

      I've received link warnings on sites with not many links so the reason to wait would be to see how google will actually handle "guest blogging" first.
      Guest Blogging and PBNs are not the same thing.

      Maybe if you're building your PBN with crappy duplicate/spun content it would be sort of similar, but they are not the same thing.

      If you've received link warnings from your PBN, you are definitely not building them right.
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      • Profile picture of the author multiplecloud
        Originally Posted by GyuMan82 View Post

        Guest Blogging and PBNs are not the same thing.

        Maybe if you're building your PBN with crappy duplicate/spun content it would be sort of similar, but they are not the same thing.

        If you've received link warnings from your PBN, you are definitely not building them right.
        Agree. crappy duplicate/spun content is not work any more. Google now focus on value of each website in their matrix.
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    • Profile picture of the author SEODollz
      Originally Posted by boxoun View Post

      I've received link warnings on sites with not many links so the reason to wait would be to see how google will actually handle "guest blogging" first.
      Truth: if you are getting unnatural link warnings it is probably due to getting links from spammy sites, not because you happened to get that link thanks to guest blogging. Example: If you got a post published on Wired or Mashable it's not going to be a bad thing at all but getting a link on a spammy site is going to go badly no matter how the link got on the page, whether it was in a guest post or in a sidebar widget or whatever.

      Consider this: if I let you publish a post on my site but nowhere do I say anything like "guest post" "guest author" "guest blogging" etc then how does Google detect that it's a guest post? Answer: they can't. I'm pretty much willing to bet that the quality of the linking site is what is getting you in trouble here.
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  • Profile picture of the author boxoun
    I understand that. I guess I wasn't clear. My fault. Guest blogging is a method to reach an established audience and the link back helps. I thought pbn we're replicating those signals without the audience part of it?

    So if google said stick a fork in guest blogging, we know they mean spammy ones right? We can agree to that? But isn't pbn nothing more than a spammy guest post for the link?
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    • Profile picture of the author SEODollz
      Originally Posted by boxoun View Post

      I understand that. I guess I wasn't clear. My fault. Guest blogging is a method to reach an established audience and the link back helps. I thought pbn we're replicating those signals without the audience part of it?

      So if google said stick a fork in guest blogging, we know they mean spammy ones right? We can agree to that? But isn't pbn nothing more than a spammy guest post for the link?
      Quality trumps quality in the long run, this is an investment right? Why build something that is going to break (get penalized) in the next couple of years when you can build a long term asset? Building 10 good quality sites is a better PBN strategy and in my opinion a better use of your time than building 100 low quality sites.

      If you have high quality blog sites don't muck them up by selling cheap guest post spots on them, you'll just potentially expose your network and sink your site. I'd never say the word "guest post" or anything like that in a post on a site that I don't want to lose. Just my two cents.

      PBNs are not just for guest post link farms.
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  • Profile picture of the author boxoun
    Seodollz, thanks for the comment. People like mike Anthony teaches how to build a quality network but it was my understanding that most PBNs are crap and obvious link network in most cases.

    It's mighty presumptuous of you to think google can't do things. That's where we are different.
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    • Profile picture of the author SEODollz
      Originally Posted by boxoun View Post

      It's mighty presumptuous of you to think google can't do things. That's where we are different.
      Google can do lots of things and your (and my) job is to understand that and work around it. If I build 10 high quality blog sites, get separate hosting and don't do anything silly like interlink them or sell links on them to 3rd parties then for all intensive purposes they are "real" sites. Why would Google be suspicious of that?
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  • Profile picture of the author boxoun
    I agree. I should have made it clear that I'm referring to the overnight networks meant for linking.
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  • Profile picture of the author Mike Anthony
    Originally Posted by boxoun View Post

    In the "guest blog post are dead" era, or whatever the exact quote was, you think it would be wise for a person on tighter budget to spend anymore on domains or should they focus on making the ones they already own better quality?

    Basically wait for the dust to clear?
    If you already have a network then skip the lower grade stuff. If you are talking about buying more - skip the PR3 and PR4s. The prices are ridiculous. You are better off going after PR6s because the whole world and his wife isn't going after them (because of the sticker price). My opinion - Get your network up now and then work on quality going forward. Its my guess that building a network through auctions will take a major slap in the next 12-18 months. I can't see Google not shutting it off at the aftermarket level forever. Google can do that by cutting off link value after a domain expires or drops out of their index effectively destroying the PR domain aftermarket.

    Then yes like Dollz said it will all be about quality. to preserve what you got.
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    • Profile picture of the author tutupious
      Originally Posted by Mike Anthony View Post

      Google can do that by cutting off link value after a domain expires or drops out of their index effectively destroying the PR domain aftermarket.
      Mike, can you please expand on that? I just recently purchased a domain, with a good backlink profile, with a PR of NA. Site is not indexed either, but I can't imagine why, as the backlink profile doesn't look spammy at all.

      Thanks
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      • Profile picture of the author Mike Anthony
        Originally Posted by tutupious View Post

        . Site is not indexed either, but I can't imagine why, as the backlink profile doesn't look spammy at all.

        Thanks
        Just yesterday you had a thread where you said the site was not live and content was not added. What do you expect Google to index if there is no site up? Why not do what was suggested in that thread - actually set the site up and wait a few days.
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      • Profile picture of the author Steve Waller
        Originally Posted by tutupious View Post

        Site is not indexed either, but I can't imagine why, as the backlink profile doesn't look spammy at all.
        Yeah buddy, listen to Mike and have some patience. Google is highly unlikely to index a site with nothing on it (only occasionally) so put a page or three up there and set your timer for 7 days time and then report back.

        Patience is a virtue remember...
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  • Profile picture of the author boxoun
    I see. So I guess that means since I'm on a tighter budget that I should probably wait until I can afford to go big for lack of a better phrase.
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  • Profile picture of the author DiggitySEO
    As of now, none of the white-hat guest posting folks that I've talked to have been hit by any penalty. I think we can fairly say that its on Google's radar, but they haven't pulled any trigger thus far. Now that's not to say that it's not coming... it most certainly is.

    About PBN's relatedness to guest posting, PBN's can certainly look like guest posts... they key is to make them completely mutually exclusive in terms of an algorithm

    The Key Characteristics of a Guest Blog Post:
    - The linking website is a blog
    - The link is coming from an article
    - That article is written by a guest
    - Additional indicators:
    - Topic is not relevant to the website's topic
    - Using keyword optimized anchors

    What do to to your PBNs to make them not look like guests posts:
    - Set the homepage up as a long static page, not a blog feed
    - Write in first person, as if you're the owner of the site. For further brownie points, although I think this is overkill, setup individual authorship
    - Surround your link with content relative to the site you're linking to. (duh)
    - Be sparing on on your keyword optimized anchors and throw in some high PR/PA/DA branded/URL anchor text as well. Makes things look more natural.

    PBNs are still alive and well. Ridiculously well. Just got a page ranked in 8 days for a medium search but highly monetized keyword. In my opinion, keep building that network, and keep building links.
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  • Profile picture of the author Steve Waller
    I'm going to echo what Mike and Dollz have said; now is the time to actually be adding to your PBN if you have one (or building one if you haven't) but doing so in a smart way where your network sites could in their own right add value to a searcher's online experience.

    If you are chucking up spun content (no matter how "unique" you think it is) then I fear for your long term prospects. Sure it works now but for how much longer? It is possible to populate network sites with fairly reasonable content for a price but at the end of the day it comes down to ROI; if you can make $10,000 a month from your network then investing $2,000 a month in content isn't a terrible idea if it's going to keep your earnings stable throughout any attempted Google attack/update.
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  • Profile picture of the author boxoun
    Thanks for the reply Steve. I'm new to building a network and barely have 20 decent ones. I'm currently planning my content for these sites to promote my money sites. I have no clue how I can leverage that to selling links. Do I specialize in a niche? Maybe that's not a bad idea.

    Moving forward I see that I need to budget for content also. I've made low 5 figures online with affiliate marketing before penalties so I know I can make decent money again but for now I'm on a tight budget so maybe a handful a month fully built out should be good for me. Wow that was a long sentence.
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